HALLMARK CHANNEL ORIGINAL MOVIE, "KISS AT PINE LAKE," DELIVERS A 1.3 HH RTG
Over 2.2 million unduplicated viewers tuned in to watch star-crossed lovers find their happy ending in the Saturday, May 19th premiere of Hallmark Channel original movie, "Kiss at Pine Lake". The film enchanted 1,157,000 households with a 1.3 HH rating. In addition, "Kiss at Pine Lake" ranked as the #2 rated ad-supported cable movie of the week and the #2 movie of the day.
"Kiss at Pine Lake" placed in the top 10 for household and demographic ratings in the 8-10pm time period, ranking #6 in HH (1.3 rtg), W25-54 (.6 rtg), and P2+ (.6 rtg), respectively. In addition, the film was the #5 movie of the day among the W25-54 rating. "Kiss at Pine Lake" elevated Hallmark Channel to be the 8th rated cable network in prime time for the day among HH (1.1 HH rtg).
Barry Watson ("Samantha Who?") and Mia Kirshner ("The Vampire Diaries") star in the Hallmark Channel original movie, "Kiss at Pine Lake", as star-crossed lovers who finally share that very special first kiss when they reunite to save their childhood camp. On the last day of camp, fifteen year-old Luke Garvey (Watson) and Zoe McDowell (Kirshner) were finally about to share their first kiss, when they are interrupted by Zoe's dad (Engvall). Now, fifteen years later, destiny comes calling as they rekindle their old flame, and Zoe agrees to help Luke save their childhood retreat, Camp Pine Lake.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to The Martha Stewart Show and other lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
Source: The Nielsen Company, May 14 - May 20, 2012