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[08/02/12 - 08:48 AM]
Wednesday's Broadcast Ratings: Summer Olympics Rack Up Another 30 Million for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, august 1, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

Coverage of the "2012 Summer Olympics" (30.56 million viewers, #1; adults 18-49: 9.7, #1) not surprisingly kept NBC (30.56 million viewers, #1; adults 18-49: 9.7, #1) in front on Wednesday.

CBS (4.56 million viewers, #2; adults 18-49: 1.3, #2) then claimed a distant silver with its mix of a new "Big Brother 14" (5.27 million viewers, #2; adults 18-49: 1.9, #2) and repeats of "Criminal Minds" (4.45 million viewers, #3; adults 18-49: 1.1, #3) and "CSI: Crime Scene Investigation" (3.96 million viewers, #4; adults 18-49: 0.8, #T6).

Next up was ABC (2.78 million viewers, #3; adults 18-49: 0.8, #3) with repeats of "The Middle" (3.18 million viewers, #5; adults 18-49: 0.8, #T6), "Suburgatory" (2.51 million viewers, #9; adults 18-49: 0.7, #T9), "Modern Family" (2.90 million viewers, #6; adults 18-49: 0.9, #5), another "Modern Family" (2.86 million viewers, #7; adults 18-49: 1.0, #4) and a new "Final Witness" (2.61 million viewers, #8; adults 18-49: 0.8, #T6).

Meanwhile, FOX (2.10 million viewers, #4; adults 18-49: 0.7, #4) offered up a rebroadcast of "So You Think You Can Dance" (2.10 million viewers, #10; adults 18-49: 0.7, #T9).

And finally, repeats of "Supernatural" (1.00 million viewers, #11; adults 18-49: 0.3, #T11) and a second "Supernatural" (0.87 million viewers, #12; adults 18-49: 0.3, #T11) on The CW (0.93 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Supernatural" delivered a 0.3 rating at 8:00/7:00c and a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Big Brother 14
-20.00% - Final Witness

Year-to-year changes (adults 18-49):
-24.00% - Big Brother 14
-38.46% - Final Witness (vs. Primetime Nightline)

[NOTE: Late-night metered market ratings will return after the Olympics.]


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/3/11):

FOX (5.40 million viewers, #3; adults 18-49: 1.8, #1) clinged to the top spot on Wednesday with another two-hour "So You Think You Can Dance" (5.40 million viewers, #5; adults 18-49: 1.8, #3).

NBC (6.36 million viewers, #1; adults 18-49: 1.6, #3) then continued its most-watched streak with new episodes of "Minute to Win It" (4.69 million viewers, #8; adults 18-49: 1.1, #11), "America's Got Talent" (9.64 million viewers, #1; adults 18-49: 2.4, #2) - a season low - and "Love in the Wild" (4.75 million viewers, #7; adults 18-49: 1.4, #T5).

Next up was CBS (6.11 million viewers, #2; adults 18-49: 1.7, #2) with a new "Big Brother 13" (6.75 million viewers, #2; adults 18-49: 2.5, #1) followed by repeats of "Criminal Minds" (5.94 million viewers, #3; adults 18-49: 1.4, #T5) and "CSI: Crime Scene Investigation" (5.65 million viewers, #4; adults 18-49: 1.2, #T9).

Meanwhile, ABC (4.46 million viewers, #4; adults 18-49: 1.3, #4) offered up repeats of "The Middle" (4.36 million viewers, #10; adults 18-49: 1.2, #T9), "Modern Family" (4.46 million viewers, #9; adults 18-49: 1.4, #T5), another "Modern Family" (4.31 million viewers, #11; adults 18-49: 1.5, #4), "Happy Endings" (2.86 million viewers, #12; adults 18-49: 1.0, #12) and a new "Primetime Nightline" (5.38 million viewers, #6; adults 18-49: 1.3, #8).

And finally, repeats of "America's Next Top Model" (1.06 million viewers, #14; adults 18-49: 0.3, #14) and another "America's Next Top Model" (1.10 million viewers, #13; adults 18-49: 0.4, #13) on The CW (1.08 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Primetime Nightline (30.0%), Big Brother 13 (8.7%), Minute to Win It (0.0%), So You Think You Can Dance (-10.0%), America's Got Talent (-11.1%), Love in the Wild (-12.5%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.2/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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