[08/14/12 - 09:27 AM]
ABC Weekly Ratings - "Wipeout" Surges to ABC's 2nd-Highest Non-Sports Rating in the Time Period Since Early June
ABC spins the numbers for the week of August 6-12.

[via press release from ABC]

Primetime Ratings Report For the week of August 6, 2012 (Based on National Live + Same Day Program Ratings)

Jumping Over its Lead-in by 50% in Adults 18-49 Against the Olympics, "Wipeout" Surges to ABC's 2nd-Highest Non-Sports Rating in the Time Period Since Early June

"NY Med" Spikes 25% in Adults 25-54 and 17% in Adults 18-49 Week to Week

ABC's "Final Witness" Sees its Numbers Build Over the Previous Week

ABC Dominates CBS and Fox on Friday Night with "Shark Tank" and "20/20"

ABC's Sunday Numbers Grow Against the 2012 Summer Olympics Closing Ceremony

"Secret Millionaire" Shoots Up by 25% Week to Week Among Adults 18-49

ABC's "EM: Weight Loss Edition" Posts Double-Digit Gains Over the Prior Week

WEEK No. 47:


"Wipeout" (9:00-10:00 p.m.)

Building on its lead-in at 9:00 p.m. by 50% in Adults 18-49 against the Olympics, ABC's replay "Wipeout" (0.9/2) tied its non-sports competition in the hour on CBS ("NCIS: LA") and Fox ("MasterChef"). In fact the show jumped by 29% week to week in Adults 18-49 to deliver ABC's 2nd-highest non-sports rating in the time period since early June - since 6/5/12.

"NY Med" (10:00-11:00 p.m.)

At 10:00 p.m., opposite the night's top-rated hour of the Summer Games, ABC's "NY Med" surged by double-digit percentages week to week in both Adults 25-54 (+25% - 1.0/2 vs. 0.8/2) and Adults 18-49 (+17% - 0.7/2 vs. 0.6/2).


"Final Witness" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., opposite the third hour of the 2012 Summer Olympic Games, ABC's "Final Witness" grew from the prior week by 8% in Total Viewers (2.8 million vs. 2.6 million) and by 14% in Adults 18-49 (0.8/2 vs. 0.7/2).


Featuring encore telecasts of "Shark Tank" and "20/20" from 9:00-11:00 p.m., ABC (1.0/3) outperformed the repeat line-ups on both CBS by 67% (0.6/2) and Fox by 67% (0.6/2) among Adults 18-49.

· Scoring solid gains week to week in Total Viewers (+16% - 3.7 million vs. 3.2 million) and Adults 18-49 (+43% - 1.0/3 vs. 0.7/3), ABC delivered its best Friday night performance in 3 weeks - since 7/20/12.

"Shark Tank" (8:00 -9:01 p.m.)

At 8 o'clock, ABC's replay "Shark Tank" (3.2 million and 0.9/3) beat its unscripted competition on CBS by double-digit margins, topping a repeat "Undercover Boss" (2.9 million and 0.7/3) by 10% in Total Viewers and 29% in Adults 18-49. The ABC series also dominated Fox's "Bones" encore (2.4 million and 0.6/2) by 33% in viewers and by 50% among young adults.

· "Shark Tank" grew for its 2nd consecutive telecast in Total Viewers (+3%) and Adults 18-49 (+13%) to deliver its highest numbers in 3 weeks - since 7/20/12.

"20/20-FRIDAY" (9:01 -10:00 p.m.)

ABC's repeat "20/20-FRIDAY" nearly doubled encores of CBS' "CSI: NY" and Fox's "Bones" among Adults 18-49 (+80% - 0.9/3 vs. 0.5/2) in the 9:00 p.m. hour. In addition, the ABC newsmagazine (3.8 million) outdrew the CBS drama by 1.1 million viewers (2.7 million) and the FOX drama by 1.6 million viewers (2.2 million).

· "20/20-FRIDAY" soared over the prior week by 19% in Total Viewers and by 13% with Adults 18-49, hitting a 3-week high - since 7/20/12.

"20/20" (10:00 -11:00 p.m.)

From 10:00-11:00 p.m., ABC's replay "20/20" (4.1 million) drew a 21% larger audience than its repeat competition on CBS ("Blue Bloods" = 3.4 million). "20/20" also doubled the delivery of "Blue Bloods" among Adults 18-49 (+120% - 1.1/3 vs. 0.5/2) and Adults 25-54 (+100% - 1.4/4 vs. 0.7/7).

· Soaring to its top results in 3 weeks (since 7/20/12), the ABC newsmagazine surged week to week by 1.0 million viewers and by 57% in Adults 18-49.


Opposite NBC's 2012 Summer Olympics Closing Ceremony, ABC's Sunday numbers increased week to week among Total Viewers (+9% - 3.5 million vs. 3.2 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/2).

"Secret Millionaire" (8:00-9:00 p.m.)

Surging over its lead-in ("America's Funniest Home Videos" encore) at 8:00 p.m. among young adults (+11%), ABC's "Secret Millionaire" grew over its week-ago delivery by 5% in Total Viewers (4.0 million vs. 3.8 million) and spiked 25% in Adults 18-49 (1.0/3 vs. 0.8/2). In fact the ABC unscripted series marked its best numbers in 1 month - since 7/15/12.

"EM: Weight Loss Edition" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "EM: Weight Loss Edition" posted double-digit gains over the prior week in viewers (+12% - 2.8 million vs. 2.5 million) and young adults (+13% - 0.9/2 vs. 0.8/2) to earn its top results in 4 weeks - since 7/15/12. Despite the Olympic competition, "Weight Loss Edition" gained audience during each half-hour of its 2-hour broadcast, jumping by 32% from start to finish (2.5 million to 3.3 million).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 08/06/12.

  [august 2012]  

· 20/20 (ABC)

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