[08/21/12 - 01:09 PM]
"Oprah's Next Chapter" Rihanna Interview Ranks #1 in Key Women Demos in Time Period and #2 in All of Primetime Among All Ad-Supported Cable Delivering 2.5 Million Viewers
OWN spins the numbers for Sunday, August 19.

[via press release from OWN]


Interview Scores Second Highest Telecast in OWN History

New Original Series "Lovetown" Launches As Second Highest Network Premiere Ever

OWN Continues Ratings Momentum with 31 Consecutive Weeks of Year- Over-Year Growth and is on Track for Third Consecutive Quarter of Growth

Los Angeles - "Oprah's Next Chapter" featuring Oprah Winfrey's interview with music phenonenon Rihanna (Sunday, August 19 from 9-10 p.m. ET/PT) ranked #1 in its time period across the keyfemale demos among all ad-supported cable networks, ranked #2 in all of primetime overall among ad-supported cable, and was #1 in its time period in W18-49 among all broadcast and ad-supported cable (2.43 W25-54, 2.49 W18-49, 2.5 million total viewers). The episode posted triple digit growth across the key demos versus year ago numbers (+350% W25-54, +199% total viewers).

Sunday's episode marked OWN's second highest rated telecast in network history. The series also topped all key African American demos in its time period on all of broadcast and ad-supported cable (11.37 AA W25-54; 11.47 AA W18-49; 11.5 HH; 1.65 million total viewers).

Following "Oprah's Next Chapter", the series premiere of new original series "Lovetown, USA" (10-11 p.m. ET/PT) featuring a unique social experiment on love, marking the network's second highest series premiere ever in the key demo with a .79 W25-54 rating, behind only "Oprah's Next Chapter" (Steven Tyler on Jan 1, 2012; 1.07 W25-54) and tying "Ask Oprah's All Stars" (Jan. 2, 2011; .79 W25-54). The premiere episode was up triple digits versus year ago numbers in the key female demo (+108% W25-54).

Additionally, OWN has notched its 31st consecutive week of total day growth across all key demos versus year ago numbers (+67% W25-54, +51% total viewers) and continues to post double-digit ratings growth in primetime and total day. The network is on track to deliver its third consecutive quarter of growth, with the week of August 13 posting the second highest week in primetime ever (.37 W25-54) and tying the highest rating week ever in total day (.20 W25-54).

OWN remains up double digits in both primetime and total day for the year, with primetime posting +15% in both W25-54 and total viewers, posting +36% W25-54 and +33% total viewers versus year ago numbers.

OWN 3Q 2012 to date

· Prime growth versus year ago: +35% W25-54, +36% total viewers

· Total Day growth versus year ago: +60% W25-54, +59% total viewers

OWN Year-to-Date

· Prime growth versus year ago: +15% W25-54 and +15% total viewers

· Total Day growth versus year ago: +36% W25-54; +33% total viewers

Week of August 13

· Prime growth versus year ago: +68% W25-54, +40% P2+

· Total Day growth versus year ago: +67% W25-54, +51% P2+

"Oprah's Next Chapter" Rihanna (Sunday, August 19 from 9-10 p.m. ET/PT)

· 2.43 W25-54, 2.49 W18-49, and 2.5 million total viewers

· Growth versus year ago: +350% W25-54, +199% total viewers

· #1 in its time period among W25-54, W18-49 and W18-34 among all ad-supported cable networks

· #1 in its time period among W18-49 among broadcast and all ad-supported cable networks

· #2 for the night in primetime among all ad-supported cable networks in W25-54 and W18-49

· #1 in its time period in African American key demos W25-54, W18-49, HH and P2+

"Lovetown" (Sunday, August 19 from 10-11 p.m. ET/PT)

· .79 W25-54 and 758,000 total viewers

· Growth versus year ago: +108% W25-54, +11% total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About "Oprah's Next Chapter" (Sundays at 9 p.m.)

The new primetime series features Oprah Winfrey as she steps outside of the studio for riveting, enlightening and in-depth conversations with newsmakers, celebrities, thought leaders and real-life families. This Sunday will back-to-back episodes featuring Olympic champion Gabrielle Douglas (Special time Sunday, August 26 at 8:30 p.m.) and Kelsey Grammer (Aug. 26 at 9 p.m.). Join the conversation on Twitter #NextChapter

About "Lovetown" (Sundays at 10 p.m.)

After a nationwide search, Oprah Winfrey named Kingsland, Georgia to be "Lovetown, USA." Winfrey traveled to Georgia and launched the first of its kind social experiment, where she called the community to action at a "love rally" and challenged everyone to "open their arms and hearts to the possibilities of all kinds of love." Two experienced relationship coaches, Paul Carrick Brunson and Kailen Rosenberg, have the daunting task of transforming Kingsland in 30 short days. The coaches will attempt to mend relationships of embattled friends and lovers, and find true love for singles with people living in their own back yard. Involving everyone from the mayor to grade school students, this social experiment will examine the affects love, grace, kindness and forgiveness can have on an entire community. Join the conversation on Twitter #Lovetown and "Be the Love" by sending a loved one a digital postcard via Facebook: http://www.facebook.com/ownTV/app_453827621306407

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 80 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.

  [august 2012]  


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