or


[08/22/12 - 02:27 PM]
Disney XD's "TRYathalon" Summer Event Reaches Nearly 4 Million Unique Total Viewers
Disney XD spins the numbers for the week of August 13-19.

[via press release from Disney XD]

Disney XD's "TRYathalon," Part of 'Disney's Magic of Healthy Living,' Reaches Nearly 4 Million Total Viewers and More Than 2.2 Million Kids 2-11

~Is Disney XD's #1 Non-Scripted Program Ever with Kids 6-11, Boys 6-11 and Tweens 9-14

Disney XD's summer event, "TRYathalon," part of 'Disney's Magic of Healthy Living' program that inspires kids and families to lead healthier lifestyles through nutritious eating and physical activity, ranked as Disney XD's #1 telecast of the week in Total Viewers (825,000), Kids 6-14 (599,000/1.7 rating), Kids 6-11 (489,000/2.0 rating) and Kids 2-11 (553,000/1.3 rating), becoming the network's #1 non-scripted program ever among target Kids 6-11 demos and Tweens 9-14 (417,000/1.7 rating). Overall, the special reached nearly 4 million unique Total Viewers, including more than 2.2 million unique Kids 2-11.

The special gained viewers throughout the hour, peaking with 926,000 Total Viewers (+37%) and 690,000 Kids 6-14 (+52%) in its final quarter hour.

Disney XD's "TRYathalon" featured professional athletes -- two Olympic Gold Medalists, the WNBA's Candice Parker (Los Angeles Sparks) and NBA's Kevin Love (Minnesota Timberwolves), plus the NFL's Arian Foster (Houston Texans) -- who coached young stars from the network's hit original series, "Kickin' It," "Lab Rats" and "Pair of Kings." The actors were teamed with three viewers to compete in fun challenges that tested their skills and teamwork.

On DisneyXD.com/TRY, users participated in the new 'TRYit Challenger' in which kids and parents pledged to challenge themselves in new ways, such as trying new dance moves or adding fruit to a meal. Online the "TRYathalon" site captured nearly 130,000 page views, including 92,827 for featured game 'Summer TRYathalon Mash-up' which netted 89,353 games starts.

About Disney XD

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

About 'Disney Magic of Healthy Living'

Disney's Magic of Healthy Living partners with parents to inspire kids to lead healthier lifestyles. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and more fun. For more information, please visit www.thewaltdisneycompany.com/mohl

Source: NTI, U.S. ratings, Live + Same Day: 8/13/12-8/19/12; Reach: The Nielsen Company, National TV Toolbox, 6 minute qualifier; Online: Omniture for Game Starts/Page Views.





  [august 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.