or


[08/22/12 - 02:27 PM]
Disney XD's "TRYathalon" Summer Event Reaches Nearly 4 Million Unique Total Viewers
Disney XD spins the numbers for the week of August 13-19.

[via press release from Disney XD]

Disney XD's "TRYathalon," Part of 'Disney's Magic of Healthy Living,' Reaches Nearly 4 Million Total Viewers and More Than 2.2 Million Kids 2-11

~Is Disney XD's #1 Non-Scripted Program Ever with Kids 6-11, Boys 6-11 and Tweens 9-14

Disney XD's summer event, "TRYathalon," part of 'Disney's Magic of Healthy Living' program that inspires kids and families to lead healthier lifestyles through nutritious eating and physical activity, ranked as Disney XD's #1 telecast of the week in Total Viewers (825,000), Kids 6-14 (599,000/1.7 rating), Kids 6-11 (489,000/2.0 rating) and Kids 2-11 (553,000/1.3 rating), becoming the network's #1 non-scripted program ever among target Kids 6-11 demos and Tweens 9-14 (417,000/1.7 rating). Overall, the special reached nearly 4 million unique Total Viewers, including more than 2.2 million unique Kids 2-11.

The special gained viewers throughout the hour, peaking with 926,000 Total Viewers (+37%) and 690,000 Kids 6-14 (+52%) in its final quarter hour.

Disney XD's "TRYathalon" featured professional athletes -- two Olympic Gold Medalists, the WNBA's Candice Parker (Los Angeles Sparks) and NBA's Kevin Love (Minnesota Timberwolves), plus the NFL's Arian Foster (Houston Texans) -- who coached young stars from the network's hit original series, "Kickin' It," "Lab Rats" and "Pair of Kings." The actors were teamed with three viewers to compete in fun challenges that tested their skills and teamwork.

On DisneyXD.com/TRY, users participated in the new 'TRYit Challenger' in which kids and parents pledged to challenge themselves in new ways, such as trying new dance moves or adding fruit to a meal. Online the "TRYathalon" site captured nearly 130,000 page views, including 92,827 for featured game 'Summer TRYathalon Mash-up' which netted 89,353 games starts.

About Disney XD

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

About 'Disney Magic of Healthy Living'

Disney's Magic of Healthy Living partners with parents to inspire kids to lead healthier lifestyles. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and more fun. For more information, please visit www.thewaltdisneycompany.com/mohl

Source: NTI, U.S. ratings, Live + Same Day: 8/13/12-8/19/12; Reach: The Nielsen Company, National TV Toolbox, 6 minute qualifier; Online: Omniture for Game Starts/Page Views.





  [august 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.

[09/21/16 - 08:45 AM]
"This Is Us" Is NBC's Top-Rated Scripted Show in the Slot in 6 Years
NBC spins the numbers for Tuesday, September 20.

[09/21/16 - 08:21 AM]
ABC's "SHIELD" Returns to Its Top Rating Since Its Mid-Season Premiere in March
ABC spins the numbers for Tuesday, September 20.

[09/20/16 - 09:45 AM]
"American Horror Story: Roanoke" Premiere Among the Most-Watched in FX Networks History
FX further spins the numbers for Wednesday, September 14.

[09/20/16 - 08:59 AM]
Monday's Broadcast Ratings: NBC Opens the Season on Top
"The Voice" and "The Good Place" help the Peacock lead the night in total viewers and adults 18-49.

[09/19/16 - 11:26 AM]
Top New Non-Fiction Series in 2016 for Investigation Discovery's "JonBenet: An American Murder Mystery"
Investigation Discovery spins the numbers for September 12-14.

[09/19/16 - 11:10 AM]
2016 Emmys Averages 11.3 Million Viewers and Reaches 25.9 Million
ABC spins the numbers for Sunday, September 18.

[09/19/16 - 08:21 AM]
Sunday's Broadcast Ratings: NFL Sparks NBC, CBS Victory Over Emmys on ABC
"The 68th Primetime Emmy Awards" are down nearly 22% from last year among adults 18-49.