or


[08/29/12 - 02:27 PM]
ABC Family's "Pretty Little Liars" Summer Finale Generates Most Social Buzz of Any Series in TV History
ABC Family spins the numbers for Tuesday, August 28.

[via press release from ABC Family]

Ratings Highlights for Tuesday, August 28, 2012 - National Ratings

"Pretty Little Liars'" Mid-Season Finale "A"Mazes Across Multiple Platforms

Generates the Most Social Media Buzz of Any Series in the History of TV, Breaking Twitter Records with 709,000 Tweets at a Peak Rate of 36,000 Per Minute; All-Day Total Is an Impressive 1.9 Million Tweets

Breaks Records to Become the #1 "Most Social" TV Series Episode In History According to SocialGuide, with Over 1.6 Million Comments

Hits Season and Summer Finale Highs in Total Viewers and Target Demos; Wraps as the #1 Series Across All TV in Summer 2012 in Females 12-34; Soars by 1.2 Million Total Viewers Based on Full Week of Viewing

New Webisode Series "Pretty Dirty Secrets" Surges abcfamily.com to its Most-Trafficked Day of 2012

"Pretty Little Liars" (8:00-9:00 p.m.)

Winner of four 2012 Teen Choice Awards, including Choice TV Drama, critically-acclaimed "Pretty Little Liars" hit Season 3 highs in Total Viewers (3.0 million), Adults 18-34 (1.2 million/1.7 rating), Women 18-34 (951,000/2.8 rating), Adults 18-49 (1.6 million/1.3 rating), Women 18-49 (1.3 million/2.0 rating), Viewers 12-34 (2.1 million/2.3 rating) and Females 12-34 (1.8 million/3.9 rating), standing as the show's most-watched summer finale on record.

The season finale, in which Aria, Emily, Hanna and Spencer are betrayed as someone very close to them is revealed to be part of the "A" team, exploded social media sites across America, breaking the show's own previous records and generating more than 709,000 tweets, peaking at an impressive 36,000 tweets per minute. Jenn Deering Davis, Founder of TweetReach, said: "The 'Pretty Little Liars' summer finale was another record setter for the network. Beating their own best-ever episode, last night's summer finale generated more than 709,000 tweets during the hour-long episode, and more than 1.9 million tweets during the day yesterday. Fans were actively engaged throughout the episode, with their conversations sustaining an average of 12,000 tweets per minute, with spikes up to 36,000 tweets per minute." With an all-day catch-up marathon and finale, "Pretty Little Liars" generated 1.9 million tweets, including more than 1.2 million between 8:00 and 10:00 p.m.

Moreover, according to SocialGuide, "Pretty Little Liars" became the #1 "most social" TV series episode in history, breaking records with over 1.6 million comments.

Thanks to the strong finale and the launch of a new webisode series, "Pretty Dirty Secrets," abcfamily.com surged to its most trafficked day of 2012 on 8/28, up +81% from last Tuesday. The debut of the new "Pretty Dirty Secrets" webisode series has generated a tremendous response from fans, with over a quarter million views in less than 24 hours.

· ABC Family's #1 series of all time, "Pretty Little Liars" ranked as TV's #1 series of summer 2012 in Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.1 million/4.6 rating), the #1 scripted basic cable TV series in Women 18-34 (1.1 million/3.4 rating) and the #1 TV series in Female Teens (944,000/8.0 rating).

· In its time period, "Pretty Little Liars" was easily the #1 cable TV show on Tuesdays at 8 o'clock throughout the season across target 18-34, 18-49 and 12-34 demos.

· Based on a full week of viewing, "Pretty Little Liars" generates huge increases by DVR playback, adding 1.2 million more Total Viewers (2.5 million to 3.7 million) and surging by double-digit percentages across all target demos, including by 57% in Adults 18-34 (894,000 to 1.4 million), by 67% in Adults 18-49 (1.2 million to 2.0 million) and by 56% in Viewers 12-34 (1.6 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online through the ABC Family App, and on VOD, adding close to 1.5 million total views per episode within 7 days of its TV airing.

Source: NTI, 6/28/12, Live + Same Day; "PLL 3A: 6/5/12-8/28/12, Live + Same Day for telecast ranks, most current for competitive. Social Media Sources: TweetReach, SocialGuide. DVR gains = 6/5/12-8/7/12, L+7 vs. L+SD.





  [august 2012]  
S
M
T
W
T
F
S
   


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.