[09/05/12 - 01:06 PM]
Turner Weekly Ratings - Adult Swim Continues Its Streak as Basic Cable's #1 Network for Total Day Delivery of Young Adults
Turner spins the numbers for the week of August 27-September 2.

[via press release from Turner]

Adult Swim

Adult Swim continued its streak as basic cable's #1 network for Total Day Delivery of young adults 18-34, 18-49 and 18-24 as well as men 18-34 & 18-24. Adult Swim also ranked #2 in Prime Time (Broadcast definition) delivery of adults 18-34 among basic cable networks, behind only ESPN. Prime Time growth among key demos included 2% gains among adults 18-34, 3% gains among adults 18-49 and 1% gains among adults 18-24.

Among Adult Swim's original programming, Childrens Hospital (Thursday, 12 a.m.) ranked #1 in its time period among all adults 18-24 and men 18-24. Similarly, the Adult Swim premiere of the original Black Dynamite movie (Sunday, 11:30 p.m.) increased delivery among adults 18-24 by 10%, adults 18-49 by 7%, men 18-34 by 13%, men 18-24 by 20% and men 18-49 by 4%.

Adult Swim programming-including Family Guy, Robot Chicken and American Dad-accounted for 22 of the top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.

Cartoon Network

Across the first week of September 2012, Cartoon Network ranked as basic cable's #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, and the #2 network among kids 9-14. Older kids drove solid growth vs. the same time period last year, with average kids 6-11 delivery in Early Prime expanding by 11% and average delivery in Total Day expanding by 20%.

Among its original animated programming, Monday night's presentation of Regular Show (8 p.m.) ranked as the #1 telecast of the week among all boys 2-11, 6-11 & 9-14, as well as the #1 telecast of the day among kids 2-11 & 9-14. Similarly, a new episode of Adventure Time (7:30 p.m.) scored as the #1 telecast in its time period among all kids 2-11, 6-11 & 9-14 and all boy demos.

Tuesday night's season finale of Total Drama: Revenge of the Island (8 p.m.) scored as the #1 telecast of the day among boys 2-11, 6-11 & 9-14, and was #1 in its time period among kids 2-11, 6-11 & 9-14. Overall, the series led Tuesday night (7-9 p.m.) to reign as the #1 network among kids 2-11 and all key boys, earning an average 8% delivery growth among kids 6-11 and 26% growth among kids 9-14.


TNT's new hit Major Crimes, which just secured the record for basic cable's biggest audience ever for a new series launch, ranked as basic cable's #1 non-news program last week, drawing more than 5.7 million viewers (+6% vs. the prior week). The latest episode of basic cable's #1 new series for the year-to-date also averaged 1.2 million adults 18-49 (+5%) and 1.6 million adults 25-54 (+2%).

Perception scored 4.0 million viewers Monday night (+2% vs. the prior week), making it basic cable's #2 scripted program for the week behind Major Crimes. The episode also brought in 854,000 adults 18-49 and grew its delivery of adults 25-54 by +2% to 1.1 million vs. the prior week.

TNT's caper drama Leverage pulled 2.4 million viewers in Live + Same Day delivery Sunday night, including 871,000 adults 18-49 and more than 1 million adults 25-54.

As reported earlier today, time-shifted viewing has given TNT two new viewership records. According to the latest Live + 7 data, the Aug. 13 finale of The Closer grew to a final tally of 11.2 million viewers, making it the most-watched series finale in basic cable history. On a household basis, the finale now stands as cable's highest-rated series finale of all time. Meanwhile, the Aug. 13 premiere of TNT's new series Major Crimes climbed to 9.5 million viewers, making it basic cable's biggest new series launch ever.

In addition, the Aug. 14 season finale of Rizzoli & Isles scored 8.3 million viewers, while the Aug. 19 season ender for Falling Skies captured 5.9 million viewers.

The following are the Live + 7 deliveries for TNT episodes airing the week of Aug. 13:

· The Closer (Aug. 13): 11.2 million viewers; 2.7 million adults 18-49; 3.6 million adults 25-54

· Major Crimes (Aug. 13 series debut): 9.5 million viewers; 2.2 million adults 18-49; 2.9 million adults 25-54

· Rizzoli & Isles (Aug. 14 Season 3 Finale): 8.3 million viewers; 2.5 million adults 18-49; 3.1 million adults 25-54

· Franklin & Bash (Aug. 14 Season 2 Finale): 4.3 million viewers; 1.9 million adults 18-49; 2.0 million adults 25-54

· Leverage (Aug. 19): 3.6 million viewers: 1.4 million adults 18-49; 1.7 million adults 25-54

· Falling Skies (Aug. 19 Season 2 Finale): 5.9 million viewers; 2.7 million adults 18-49; 3.2 million adults 25-54


TBS once again dominated basic cable's sitcom charts last week, with episodes of the recently renewed original series Sullivan & Son joining TBS's telecasts of The Big Bang Theory to claim 14 of basic cable's Top 15 sitcom telecasts for the week among total viewers. TBS also accounted for 13 of the Top 15 sitcom telecasts with adults 18-34 and adults 18-49.

Thursday night's episode of TBS hit original sitcom Sullivan & Son drew 2.1 million viewers Thursday night, and grew its delivery of adults 18-34 by 7% over the prior week to 545,000. Among adults 18-49, the episode garnered 1.2 million.

Last week, TBS's late-night series CONAN averaged 848,000 viewers in Live + Same Day, up 3% over the prior week of premieres. The show also scored 246,000 adults 18-34 and grew its delivery of adults 18-49 to 559,000, up 2% over the previous week of new episodes.


truTV ranked among ad-supported cable's Top 10 networks last week in primetime delivery of three key demos: adults 18-49, men 18-34 and men 18-49. Compared to the same week last year, truTV scored strong growth across the board, with total viewers up 6%, adults 18-34 up 17%, adults 18-49 up 6%, men 18-34 up 16% and men 18-49 up 7%.

Lizard Lick Towing (Monday at 10 p.m.) brought in 2.3 million viewers last week, along with 1.3 million adults 18-49 and 672,000 men 18-49. The show delivered triple-digit demo growth compared to the same timeslot last year and led truTV to Top 10 rankings for the night among key demos and viewers.

Hardcore Pawn (Tuesday at 9 p.m.) ranked as the #1 ad-supported cable show in its timeslot among men 18-34, while also scoring strong second-place rankings among adults 18-34 and men 18-49. The episode drew a total audience of 2.7 million viewers.

Operation Repo (Wednesday at 9 p.m.) garnered 1.6 million viewers and was the second-most-watched ad-supported program in the timeslot with men 18-34. Overall, the episode wrangled 1.6 million viewers.

  [september 2012]  


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