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[09/21/12 - 08:54 AM]
Fifth Season Debut of "Parks & Recreation" Matches Its May 10 Season Finale in 18-49 Rating, Up 3% in Total Viewers
NBC spins the numbers for Thursday, September 20.

[via press release from NBC]

Thursday Results (ABC carried NFL football in Charlotte):

· At 8 p.m. ET, "Saturday Night Live Weekend Update Thursday" (1.6/5 in 18-49, 5.2 million viewers overall) improved on NBC's time-period averages from last season by 14 percent in 18-49 rating (1.6 vs. 1.4, L+SD non-sports) and 50 percent in total viewers (5.159 million vs. 3.447 million). In total viewers, "Saturday Night Live Weekend Update Thursday" topped all of NBC's results in the time slot last season. In a competitive time period versus Fox's "X Factor," ABC's "Wipeout" and CBS's "Big Bang Theory" encore, "Saturday Night Live Weekend Update Thursday" tied for #2 in the slot among ABC, CBS, NBC, Fox and CW in adults 18-34 and was #2 outright among those networks in women 18-34.

· At 8:30 p.m. ET, the second season debut of "Up All Night" averaged a 1.3/4 in 18-49 and 3.1 million viewers overall. In adults 18-34, "Up All Night" retained 92 percent of its lead-in from the "SNL" special (with a 1.1 rating vs. a 1.2), and in women 18-34, the retention was 100 percent (1.5 vs. 1.5).

· Keep in mind that last season "Up All Night" added an average 51 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

· From 9-9:31 p.m. ET, the ninth season premiere of "The Office" (2.1/6 in 18-49, 4.3 million viewers overall) finished within 9 percent of its season-finale rating on May 10 in 18-49 rating (with a 2.1 rating vs. a 2.3) and in total viewers, "The Office" finished within 6 percent (4.321 million vs. 4.577 million). This week's "Office" built on its lead-in by 62 percent in 18-49 rating and 38 percent in total viewers.

· In a time period versus Fox's "Glee," ABC's "Grey's Anatomy" encore and CBS's "Two and a Half Men" rebroadcasts, "The Office" is #2 among ABC, CBS, NBC and Fox in adults 18-49 and 18-34 and #1 in men 18-34.

· Keep in mind that last season "The Office" added an average 50 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

· At 9:31 ET, the fifth season debut of "Parks and Recreation" (1.7/5 in 18-49, 3.5 million viewers overall) matched its May 10 season finale in 18-49 rating (1.7 each) and was up 3 percent in total viewers (3.519 million vs. 3.417 million), pending updates. "Parks" matched its highest 18-49 rating since March 8 (while it was still airing in the 8:30 half-hour) and delivered its biggest overall audience since that same date. Against the concluding half-hours of Fox's "Glee," ABC's "Grey's Anatomy" encore and CBS's "Two and a Half Men" encore hour, "Parks" tied for #2 among ABC, CBS, NBC and Fox in adults 18-49, was #2 outright in adults and women 18-34 and was #1 among those networks in men 18-34.

· "Parks and Recreation" retained 81 percent of its 18-49 lead-in from "The Office," pending updates, up from its 77 percent average in this time period last season.

· At 10 p.m. ET, "Rock Center" (1.1/3 in1 8-49, 4.1 million viewers overall) is currently #2 in the hour among ABC, CBS and NBC in adult 18-49, adults 25-54 and total viewers, tied for #1 in adults 18-34 and #1 outright among those networks in men 18-34. "Rock Center" is matching NBC's 18-49 average in the slot last season (1.1 rating, L+SD non-sports) and is up 11 percent in total viewers (4.051 million vs. 3;.665 million).

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [september 2012]  
S
M
T
W
T
F
S
      


· BIG BANG THEORY, THE (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· SATURDAY NIGHT LIVE (NBC)
· TWO AND A HALF MEN (CBS)
· UP ALL NIGHT (NBC)
· WIPEOUT (ABC)
· X FACTOR, THE (FOX)





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