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[09/26/12 - 09:53 AM]
"Vegas" Premieres with 14.7 Million Viewers and Time-Period Sweep in All Key Ratings Categories
CBS spins the numbers for Tuesday, September 25.

[via press release from CBS]

"VEGAS" PREMIERES WITH 14.7 MILLION VIEWERS AND TIME-PERIOD SWEEP IN ALL KEY RATINGS CATEGORIES

"NCIS" Opens at 20.2 Million Viewers, Its Second-Largest Premiere Ever and Biggest Since 2009

"NCIS" Tops "The Voice," "Dancing with the Stars" and FOX Comedies in All Key Ratings Measures in Head-to-Head Competition

"NCIS: Los Angeles" Wins Time Period in All Key Ratings Categories

CBS Sweeps Premiere Tuesday in Viewers, Adults 25-54 and Adults 18-49

The new drama VEGAS premiered to 14.7 million viewers, sweeping its time period in all key demographics, while NCIS and NCIS: LOS ANGELES opened with their biggest premieres since 2009, as both swept their time periods, leading CBS to an across-the-board victory on Premiere Tuesday, according to Nielsen preliminary live plus same day ratings for Sept. 25.

NCIS (P) posted its second-largest premiere audience ever (20.16m), topping "The Voice," "Dancing with the Stars" and FOX comedies in viewers and key demographics. NCIS was first in households (12.3/19), viewers (20.16m), adults 25-54 (5.6/15) and adults 18-49 (4.1/12). If ratings hold, NCIS will have posted its best deliveries in all of these measures since Feb. 7, 2012 (the program's 200th episode).

At 9PM, NCIS: LOS ANGELES (P) was first in households (10.2/15), viewers (16.72m), adults 25-54 (4.7/11) and adults 18-49 (3.4/09). If the ratings hold, NCIS: LOS ANGELES delivered its second-largest premiere audience and its best deliveries in viewers, adults 25-54 and adults 18-49 since Jan. 3, 2012.

At 10PM, VEGAS (P) was first in households (9.3/15), viewers (14.70m), adults 25-54 (3.5/09) and adults 18-49 (2.5/07). VEGAS added +590,000 viewers (from 14.11m, +4%) compared to last year's premiere of UNFORGETTABLE. If the ratings hold, VEGAS posted the largest fall delivery for a CBS 10PM drama since 2002's JUDGING AMY.

For the night, CBS was first in households (10.6/17), viewers (17.19m), adults 25-54 (4.6/11) and adults 18-49 (3.3/09).

Updated Tuesday ratings will be available this afternoon.

Editor's Note: DVR penetration is at 46%, up from 42% last season. Last fall, Live+7 audiences for original entertainment series on CBS averaged more than a +1.4 million viewer gain over Live+ Same Day ratings, more than any other network. This season, we expect DVR usage to continue to expand, increasing DVR playback deliveries.





  [september 2012]  
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· DANCING WITH THE STARS (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· VEGAS (CBS)
· VOICE, THE (NBC)











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