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[10/03/12 - 10:04 AM]
ABC Leads in Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 24-30.

[via press release from ABC]

ABC Leads in Upscale Adults 18-49 During Premiere Week

Based on Nielsen's just-released NAD (National Audience Demographics) Live + Same Day Non-Sports Ratings for Premiere Week:

· ABC stood as the #1 network by wide margins during season premiere week (w/o 9/24/12) among Upscale Adults 18-49 ($100K+ annual income homes = 2.8 rating) in the non-sports averages, leading by double digits over CBS (+17% - 2.4 rating), Fox (+17% - 2.4 rating) and NBC (+27% - 2.2 rating). In addition, ABC also delivered the top ranks in other key Upscale categories, including high-income professionals or managers and those with 4+ years of college.

· ABC claimed 5 of the Top 15 entertainment telecasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including the No. 1 series overall and 2 of the Top 3: "Modern Family" (8.8 rating) - #1, "Grey's Anatomy" (5.6 rating) - #3, "Revenge" (4.2 rating) - #7, "The Middle" (3.8 rating) - #11 and "Once Upon a Time" (3.7 rating) - #13. In fact, ABC's "Modern Family" outdelivered the No. 2 show by an impressive 42% (CBS' "The Big Bang Theory").

· Reporting an annual median income of $78,600 for its young adult audience, ABC's "Shark Tank" drew premiere week's highest median income for any broadcast TV show.

Upscale Adult 18-49 Live+SD Ratings Excluding Sports
Season Premiere Week: 9/24/12- 9/30/12

Rating
ABC CBS NBC FOX
$100+ Income 2.8 2.4 2.2 2.4
$100+ POM 2.7 2.3 2.4 2.4
4+ Yrs College 2.9 2.3 2.4 2.5

AD18-49 Ratings in $100k+ Annnual Income Homes
Top 15 Entertainment TV Shows for Premiere Week
Net Program Rating
ABC MODERN FAMILY 8.8
CBS BIG BANG THEORY, THE 6.2
ABC GREY'S ANATOMY 5.6
CBS HOW I MET YOUR MOTHER 5.3
NBC VOICE-TUE 4.9
NBC VOICE 4.6
ABC REVENGE 4.2
CBS 2 BROKE GIRLS 4.1
NBC REVOLUTION 4.0
CBS AMAZING RACE 21 3.9
ABC MIDDLE, THE 3.8
FOX GLEE 3.7
ABC ONCE UPON A TIME 3.7
CBS TWO AND A HALF MEN 3.6
CBS NCIS 3.6





  [october 2012]  
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· 2 BROKE GIRLS (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOW I MET YOUR MOTHER (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· REVOLUTION (NBC)
· SHARK TANK (ABC)
· TWO AND A HALF MEN (CBS)
· VOICE, THE (NBC)









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