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[10/03/12 - 10:04 AM] ABC Leads in Upscale Adults 18-49 During Premiere Week ABC further spins the numbers for the week of September 24-30. |
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ABC Leads in Upscale Adults 18-49 During Premiere Week
Based on Nielsen's just-released NAD (National Audience Demographics) Live + Same Day Non-Sports Ratings for Premiere Week:
· ABC stood as the #1 network by wide margins during season premiere week (w/o 9/24/12) among Upscale Adults 18-49 ($100K+ annual income homes = 2.8 rating) in the non-sports averages, leading by double digits over CBS (+17% - 2.4 rating), Fox (+17% - 2.4 rating) and NBC (+27% - 2.2 rating). In addition, ABC also delivered the top ranks in other key Upscale categories, including high-income professionals or managers and those with 4+ years of college.
· ABC claimed 5 of the Top 15 entertainment telecasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including the No. 1 series overall and 2 of the Top 3: "Modern Family" (8.8 rating) - #1, "Grey's Anatomy" (5.6 rating) - #3, "Revenge" (4.2 rating) - #7, "The Middle" (3.8 rating) - #11 and "Once Upon a Time" (3.7 rating) - #13. In fact, ABC's "Modern Family" outdelivered the No. 2 show by an impressive 42% (CBS' "The Big Bang Theory").
· Reporting an annual median income of $78,600 for its young adult audience, ABC's "Shark Tank" drew premiere week's highest median income for any broadcast TV show.
Upscale Adult 18-49 Live+SD Ratings Excluding Sports
Season Premiere Week: 9/24/12- 9/30/12
Rating
ABC CBS NBC FOX
$100+ Income 2.8 2.4 2.2 2.4
$100+ POM 2.7 2.3 2.4 2.4
4+ Yrs College 2.9 2.3 2.4 2.5
AD18-49 Ratings in $100k+ Annnual Income Homes
Top 15 Entertainment TV Shows for Premiere Week
Net Program Rating
ABC MODERN FAMILY 8.8
CBS BIG BANG THEORY, THE 6.2
ABC GREY'S ANATOMY 5.6
CBS HOW I MET YOUR MOTHER 5.3
NBC VOICE-TUE 4.9
NBC VOICE 4.6
ABC REVENGE 4.2
CBS 2 BROKE GIRLS 4.1
NBC REVOLUTION 4.0
CBS AMAZING RACE 21 3.9
ABC MIDDLE, THE 3.8
FOX GLEE 3.7
ABC ONCE UPON A TIME 3.7
CBS TWO AND A HALF MEN 3.6
CBS NCIS 3.6
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[10/19/26 - 10:19 AM] 2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015 On FS1, Game 4 averaged 6,135,000 viewers.
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[10/16/26 - 02:30 PM] Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016 On FS1, Game 3 averaged 6,460,000 viewers.
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[10/16/26 - 11:45 AM] "Dancing with the Stars" Scores with Show's "Super Bowl Night" In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.
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[10/16/26 - 10:42 AM] ABC News Wins Across Friday Night, Sunday Morning and Late Night "20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.
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[10/15/26 - 02:55 PM] Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.
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[10/15/26 - 02:46 PM] NLCS Game 2 on FOX/FS1: Most-Watched LCS Game 2 on Any Network Since 2016 On FOX/FS1, the game averaged 6,921,000 viewers.
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[10/15/26 - 02:35 PM] NHL on Frozen Frenzy on ESPN Delivers Double-Digit Increases The tripleheader averaged 600,000 viewers, up 31% from a year ago.
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[10/15/26 - 10:29 AM] ESPN Delivered Its Most-Watched WNBA Playoffs Ever! Across eight games, ESPN networks averaged 1.4 million viewers, up 23% compared to coverage through the semifinals last year.
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[10/15/26 - 08:00 AM] CBS Wins Its Premiere Week with Eight of the Top 10 Broadcast Shows and Delivers +9% Year-Over-Year Growth Weekly viewership averaged 4.43 million viewers, growing +9% from its 2025 premiere week (4.08m viewers).
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[10/14/26 - 04:10 PM] Nebraska Volleyball Serves Up a Big Saturday on FOX Nebraska's 3-0 win averaged 945,000 viewers on FOX.
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[10/14/26 - 03:50 PM] Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX "Big Noon Saturday" peaked at 9,623,000 viewers.
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[10/14/26 - 03:04 PM] "College GameDay" Continues Record Pace as ESPN College Football Delivers Historic Week 6 Audiences ABC scored its most-watched college football tripleheader of the season with 8.5 million viewers, led by Georgia-Alabama (12.2 million) and Oklahoma-Texas (9.8 million) - both record-setting rivalry audiences.
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[10/14/26 - 02:50 PM] 26,697,000 Viewers for "America's Game of the Week" Highlight FOX NFL's Week 5 Said coverage was the most watched telecast of the week on any network.
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[10/14/26 - 02:44 PM] FOX Scores Most-Watched LCS Game 1 on Any Network Since 2005 10,719,000 viewers tuned in Sunday night for NLCS Game 1 on FOX and FOX Deportes.
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[10/14/26 - 11:31 AM] Top 10 Most-Watched Prime Original Films & Series for the Week of October 5 "Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.
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