STYLE MEDIA'S SUNDAY NIGHTS RETURN BIG WITH THE SEASON THREE PREMIERE OF "BIG RICH TEXAS" DELIVERING ITS MOST WATCHED SEASON PREMIERE EVER
STYLE MEDIA'S SUNDAY NIGHTS RETURN BIG WITH THE SEASON THREE PREMIERE OF "BIG RICH TEXAS" DELIVERING ITS MOST WATCHED SEASON PREMIERE EVER UP +29% IN TOTAL VIEWERS
The Season Two Premiere of "Glam Fairy" More Than Doubles Season One Finale Among W18-34
LOS ANGELES - October 8, 2012 - The season three premiere of Style Media's "Big Rich Texas" scored its most watched premiere ever on Sunday, October 7 with 544,000 Total Viewers, according to Nielsen. Compared to the prior season's premiere, "Big Rich Texas" was up an impressive +29% in Total Viewers and delivered 260,000 W18-49. Also premiering last night, Style's "Glam Fairy" showed growth over season one, more than doubling the finale among W18-34. "Big Rich Texas" and "Glam Fairy" air Sunday nights at 8pm ET/PT and 9pm ET/PT on Style.
This season on "Big Rich Texas," there are big changes in store for Woodhaven Country Club as the dynamics of the group change once again when a new mother/daughter duo enters the picture. Single mom Cindy spends her days shopping and her nights partying while her daughter, Alex, is forced to take on the role of the mother.
"Glam Fairy" follows the romance between Alexa and her fiancé Danny, who broke through Alexa's emotional barriers to finally win her heart. Alexa's life is now polar opposite of where she thought she would ever be - falling in love, getting married and having children are no longer considered taboo. Always a perfectionist, Alexa realizes that she can't control everything, from planning her wedding to dealing with family drama to expanding her Glam Fairy empire.
"Big Rich Texas" is produced by Fly On The Wall Entertainment. Executive Producers are Allison Grodner and Rich Meehan and Spike Van Briesen, along with Style's Sarah Weidman and Merah Chung.
"Glam Fairy" is produced by Endemol USA with Alex Duda and Anthony Dominici serving as Executive Producers. Sarah Weidman and Merah Chung executive produce the series for Style.
Source: Nielsen, Fast Nationals, Live + Same Day - Big Rich Texas S3 Premiere Telecast (Sun, 10/07/12, 8P-9P) vs. Prior Season Premiere (Sun, 02/19/12, 9P-10P) W18-49 and P2+ Impressions; Glam Fairy S2 Premiere Telecast (Sun, 10/07/12, 9P-10P) vs. Prior Season Finale (Sun, 01/15/12, 8P-9P).