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[10/24/12 - 09:20 AM]
ABC Scores its Best Numbers with Comedy Programming in the 9pm Hour Since 2009
ABC spins the numbers for Tuesday, October 23.

[via press release from ABC]

ABC Scores its Best Numbers with Comedy Programming in the 9pm Hour Since 2009

Early info on ABC's Tuesday, ahead of the regular press release.

With DWTS: All-Stars, the season premieres of Happy Endings and Don't Trust the B---- in Apt 23 and Private Practice, ABC ran as the 2nd-most-watched TV network on Tuesday to CBS, outdrawing NBC (with The Voice) by 7% and Fox (with The X-Factor) by 70%.

Surging by double digits from its first half-hour to its second half-hour, Part 2 of ABC's DWTS: All-Stars performance show took 2nd place from 8-9pm with Total Viewers, beating NBC's The Voice by 17%. In addition, DWTS dominated Fox's comedies (Raising Hope/Ben and Kate) by 38% with Adults 18-49.

· Growing over the prior week's Results Show by 10% in Adults 18-49, DWTS: All-Stars scored ABC's best performance in the hour in 8 months - since 2/7/12.

In the 9pm half-hour, the season premiere of ABC's Happy Endings topped Fox's New Girl by 13% in Total Viewers.

· Soaring over its season finale in April with viewers (+59%) and young adults (+12%), Happy Endings scored its largest audience since February and its top Adult 18-49 number since March - since 2/29/12 and 3/14/12, respectively.

· Happy Endings delivered ABC's best performance with comedy programming in the half-hour in Total Viewers in nearly 4 years and in Adults 18-49 in almost 3 years - since 1/6/09 and 12/8/09, respectively.

From 930-10pm, ABC's season premiere of Don't Trust the B---- in Apt 23 finished second in its slot among Adults 18-34, Men 18-34 and Women 18-34, beating its NBC comedy competition (The New Normal) by solid double-digit margins.

· The sophomore ABC series turned in the Net's strongest performance with comedy programming in the slot in both Total Viewers and Adults 18-49 since December 2009 - since 12/1/09.

ABC's Private Practice ranked #2 in the 10 o'clock hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), beating CBS' Vegas.

Quick Take for Tuesday, October 23, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second Place on the Night in Total Viewers, Outdrawing NBC with "The Voice" and Fox with "The X-Factor"

Part 2 of ABC's "DWTS: All-Stars" is Tuesday's Most-Watched Unscripted Series

ABC's "Happy Endings" Premiere Scores the Show's Best Numbers in Over 7 Months

"Don't Trust the B--- in Apartment 23" Opens with ABC's Top Performance With Comedy Programming in Tuesday's 9:30pm Slot Since December 2009

ABC's "Private Practice" Outdelivers CBS' "Vegas" in Adults 18-34 and Key Women

Tuesday Night (8:00-11:00 p.m.)

With "DWTS: All-Stars," the season premieres of "Happy Endings" and "Don't Trust the B---- in Apt 23" plus "Private Practice," ABC ran as the 2nd-most-watched TV network on Tuesday (7.5 million) to CBS, outdrawing NBC (with "The Voice") by 7% (7.0 million) and Fox (with "The X-Factor") by 70% (4.4 million).

"DWTS: All-Stars" (8:00-9:00 p.m.)

Part 2 of ABC's "DWTS: All-Stars" finished as the most-watched unscripted show of the night (12.7 million), beating NBC's "The Voice" in head-to-head competition by 17% (10.9 million) and Fox's "The X-Factor" by 140% (5.3 million). In addition, "DWTS" dominated Fox's comedies in the 8 o'clock hour ("Raising Hope"/"Ben and Kate") by 38% with Adults 18-49 (2.2/7 vs. 1.6/5).

· Growing over the prior week's "Results Show" by 10% in Adults 18-49, "DWTS: All-Stars" scored ABC's best performance in the hour in 8 months - since 2/7/12.

"Happy Endings" (9:00-9:30 p.m.)

In the 9:00 p.m. half-hour, the season premiere of ABC's "Happy Endings" topped Fox's "New Girl" by 13% in Total Viewers (5.9 million vs. 5.2 million).

· Soaring over its season finale in April with viewers (+59%) and young adults (+12%), "Happy Endings" scored its largest audience (5.9 million) since February and its top Adult 18-49 number (1.9/5) since March - since 2/29/12 and 3/14/12, respectively.

· "Happy Endings" delivered ABC's best performance with comedy programming in the half-hour in Total Viewers in nearly 4 years and in Adults 18-49 in almost 3 years - since 1/6/09 and 12/8/09, respectively.

"Don't Trust the B---- in Apt 23" (9:30-10:00 p.m.)

From 9:30-10:00 p.m., ABC's season premiere of "Don't Trust the B---- in Apt 23" finished second in its slot among Adults 18-34, Men 18-34 and Women 18-34, beating its NBC comedy competition ("The New Normal") by solid double-digit margins.

· The sophomore ABC series turned in the Net's strongest performance with comedy programming in the slot in both Total Viewers (4.3 million) and Adults 18-49 (1.7/4) since December 2009 - since 12/1/09.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ranked No. 2 in the 10 o'clock hour with Adults 18-34 (1.1/3) and across all key Women (W18-34/W18-49/W25-54), beating CBS' "Vegas."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/23/12.





  [october 2012]  
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M
T
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F
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· BEN & KATE (FOX)
· DANCING WITH THE STARS (ABC)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· HAPPY ENDINGS (ABC)
· NEW GIRL (FOX)
· NEW NORMAL, THE (NBC)
· PRIVATE PRACTICE (ABC)
· RAISING HOPE (FOX)
· VEGAS (CBS)
· VOICE, THE (NBC)
· X FACTOR, THE (FOX)





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