[10/30/12 - 11:39 AM]
"Monstober" Event Programming Powers Disney Channel to TV's #1 Total Day Ranking for Record-Setting 18th Consecutive Month in Kids 6-11
Disney Channel spins the numbers for the month to date.

[via press release from Disney Channel]

Ratings Highlights for October 2012 Final National Ratings

"Monstober" Event Programming Powers Disney Channel to TV's #1 Total Day Ranking for Record-Setting 18th Consecutive Month in Kids 6-11, 30th in Tweens 9-14 and 5th in Kids 2-11

~Closes out October 2012 as the #1 TV Network for 72 Straight Weeks in Kids 6-11/Tweens

~Tops Nickelodeon by Double Digits for 16th Straight Month in Kids 6-11/Tweens

~#1 TV Network in Kids 2-11 for the 8th Time in Previous 9 Months

Disney Channel Original Movie "Girl Vs. Monster" and "Dog With A Blog" Rank as the Month's #2 TV Telecasts in Kids 2-11 and Kids 6-11; "Good Luck Charlie" is TV's #1 Series in Kids 2-11; "Austin & Ally" #1 in Kids 6-11/Tweens

~Delivers Top 4 TV Telecasts in Kids 2-11, Top 10 in Kids 6-11 and Top 5 in Tweens

Disney Channel October 12 Total Day and Prime Highlights

During October 2012, Disney Channel ranked as the #1 TV network in Total Day for the 5th straight month in Kids 2-11 (846,000/2.1 rating - dates back to June 2012), the 18th consecutive month in Kids 6-11 (560,000/2.4 rating - dates back to May 2011) and 30th month in a row Tweens (468,000/1.9 rating - dates back to May 2010) - all records for the network - bolstered by Disney Channel Original Movie "Girl Vs. Monster" and launch of newest comedy series "Dog With A Blog." Furthermore, on a weekly basis Disney Channel extended its record-#1-streak to 72 consecutive weeks in Kids 6-11 and Tweens 9-14.

Disney Channel out-performed Nickelodeon by double-digit percent margins in Kids 6-11 (31% - 560,000 vs. 428,000) and Tweens 9-14 (47% - 468,000 vs. 319,000), representing the network's 16th straight month winning by such large margins in the demos.

In Prime, Disney Channel extended its streak as TV's #1 network to 93 consecutive months in Kids 6-11 (1.02 million/4.3 rating) and to 88 months in a row in Tweens 9-14 (879,000/3.7 rating).

· "Good Luck Charlie" stood as the #1 TV series in Kids 2-11 (2.34 million/5.9 rating), surpassing Nickelodeon's #1 live-action series for the month, "iCarly," by a solid 33% (vs. 1.76 million/4.4 rating), while "Austin & Ally" was the #1 TV series in Kids 6-11 (1.88 million/8.0 rating) and Tweens 9-14 (1.73 million/7.3 rating), out-delivering #1 series on Nickelodeon, "iCarly," by 45% (vs. 1.30 million/5.5 rating) and "Victorious" by 30% (vs. 1.33 million/5.6 rating), respectively.

· Disney Channel aired the month's Top 4 TV telecasts in Kids 2-11, and 10 of the 11 overall:

· Disney Channel delivered the month's Top 10 TV telecasts in Kids 6-11:

· Disney Channel held the month's Top 5 TV telecasts in Tweens 9-14, and 8 of the Top 9 overall:

Source: NTI, U.S. ratings, most current. October 2012: 10/1/12-10/28/12; October 2011: 9/26/11-10/30/11. Total Day rank streaks include ties based on rating; Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating; % differences based on 000s.

Ratings Highlights for October 2012 - Final National Ratings

"Doc McStuffins" is #1 Cable TV Series for 5th Straight Month in Kids 2-5

and Girls 2-5; "Jake and the Never Land Pirates" #1 for 2nd Month in Boys 2-5; Disney Junior Marks 9th Consecutive Month with #1 Series in Kids 2-5/Boys 2-5

Disney Junior: October 2012 Highlights:

For October 2012, "Doc McStuffins" ranked as the #1 cable TV series for the 5th consecutive month in Kids 2-5 (601,000/3.8 rating - tied with "Jake and the Never Land Pirates" in October) and Girls 2-5 (335,000/4.3 rating), while "Jake and the Never Land Pirates" was the #1 series for the 2nd month in a row in Boys 2-5 (275,000/3.4 rating) and the #1 preschool cable TV series in Women 18-49 (369,000/0.6 rating). October marked the 9th month that Disney Junior, the daily block for kids age 2-7 on Disney Channel, delivered the month's #1 cable TV series in Kids 2-5 and Boys 2-5, and its 13th straight month delivering the #1 cable TV series among Women 18-49. Disney Junior also posted all time October-highs in Girls 2-5 (245,000/3.1 rating) and Women 18-49 (292,000/0.5 rating).

· An all-new "Doc McStuffins" (Fri, 10/12/12) ranked as the month's #1 TV telecast in Girls 2-5 (525,000/6.7 rating), and was the #1 cable TV telecast in Kids 2-5 (923,000/5.8 rating).

· "Doc McStuffins" and "Jake and the Never Land Pirates" were the Top 2 cable TV series in Kids 2-5, while "Jake and the Never Land Pirates (#1), "Doc McStuffins" (#2) and "Mickey Mouse Clubhouse" (#3T) were the Top 3 cable TV in Boys 2-5 and the Top 3 preschool cable TV series in Women 18-49:

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior India and Disney Junior Japan launched in October 2012, bringing the total number of channels to 32 worldwide.

Source: NTI, U.S. ratings, most current, October 2012: 10/1/12 - 10/28/12; October 2011: 9/26/11-10/30/11. Series ranks based on program data.]

  [october 2012]  


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