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[11/20/12 - 10:32 AM]
ABC Ranks No. 1 for the Season in the C3 Non-Sports Adult 18-49 Numbers
ABC spins the numbers for the week of November 12-18.

[via press release from ABC]

Primetime Ratings Report For the week of November 12, 2012 (Based on National Live + Same Day Program Ratings)

ABC Ranks No. 1 for the Season in the C3 Non-Sports Adult 18-49 Numbers

ABC is Monday's Most-Watched Net, Leading the Pack for the 8th Week in a Row

"DWTS: All-Stars" Tops NBC's "The Voice" by a Season-Best 2.2 Million Viewers

For its 7th Straight Telecast, ABC's "Castle" is Monday's Top Scripted Program

"DWTS: Results Show" Posts Across-the-Board Gains from its Most-Recent Airing

"Happy Endings" Draws a Bigger Audience Than All 4 of Fox's Tuesday Comedies

"The Middle" Challenges "The X Factor" for the Adult 18-49 Lead in its Time Slot

ABC's "The Neighbors" Dominates its NBC Freshman Comedy Competition at 8:30pm

ABC's "Modern Family" is Wednesday's No. 1 TV Show for its 7th Consecutive Airing

"Suburgatory" Draws a Larger Audience to its Half-Hour for ABC Year Over Year

"Nashville" Beats its Drama Competition for the 6th Straight Week in Adults 18-34

"Grey's" is Thursday's No. 1 Drama in Adults 18-49 for its 6th Telecast in a Row

"Scandal" Grows in Adults 18-49 and Earns its 2nd-Best-Ever Women 18-49 Rating

"Last Man Standing" and "Malibu Country" Continue to Earn Big Time-Slot Gains

For the 3rd Straight Week, "Shark Tank" is Friday's No. 1 TV Show in Adults 18-49

ABC's "20/20" is Up Year Over Year in Adults 25-54 for its 4th Consecutive Broadcast

ABC's "Saturday Night Football" Beats the Other Nets Combined Among Adults 18-49

Boosting ABC to Season Highs on Sunday Evening, the "AMAs" Post the Network's Top Numbers in the 3-Hour Time Period Since the "Emmy Awards" in September

"America's Funniest Home Videos" Draws its Biggest Audience Since Early March

WEEK No. 8

During the week of November 5, 2012, ABC (8.1 million) finished as the 2nd-most-watched network overall to CBS, outdrawing an NFL-fueled NBC by 1.1 million viewers (+16% - 7.0 million) and Fox by 3.6 million viewers (+80% - 4.5 million).

Season-to-Date C3 Ratings (9/24-11/04/12): ABC is the No. 1 network this season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback), beating CBS by 5%, Fox by 5% and NBC by 10%: ABC = 2.2 rating, CBS = 2.1 rating, Fox = 2.1 rating and NBC = 2.0 rating.

Rankings: ABC aired 3 of the Top 15 TV shows during the week in Adults 18-49, including the No. 1 broadcast drama for the 4th week running, with "Grey's Anatomy": "Modern Family" - No. 5, "The 40th Anniversary American Music Awards" - No. 10 and "Grey's Anatomy" - No. 11. ABC's "DWTS: All-Stars" and "DWTS: All Stars - Results Show" stood as the week's Top 2 most-watched unscripted series, as the Net claimed the No. 1 unscripted show overall for the 6th straight week.

Monday

Featuring "DWTS: All Stars" and "Castle," ABC (12.6 million) finished as the most-watched net to lead the pack for the 8th consecutive Monday this season, topping NBC by 2.4 million viewers (10.2 million - "The Voice"/"Revolution"), CBS by 4.7 million viewers (7.9 million - "HIMYM"/"Partners"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.6 million viewers (5.0 million - "Bones"/"The Mob Doctor"). Additionally in Adults 18-49, ABC defeated Fox on the evening by 43% (2.0/5 vs. 1.4/3).

"Dancing with the Stars: All-Stars" (8:00-10:01 p.m.)

Building its numbers from its first hour to its second hour, ABC's "Dancing with the Stars: All-Stars" took first place in its time slot and registered as the most-watched TV series for the 6th straight Monday, outdrawing NBC's "The Voice" in head-to-head competition by a season-best 2.2 million viewers (13.8 million vs. 11.6 million). In addition, ABC's "Dancing" outdelivered Fox's dramas in the 2-hour time period by 50% with Adults 18-49 (2.1/5 vs. 1.4/3).

"Castle" (10:01-11:00 p.m.)

Monday's most-watched scripted TV program in its 7th consecutive broadcast, ABC's "Castle" (10.1 million) topped the 10 o'clock hour, leading CBS' "Hawaii Five-0" by 2.1 million viewers (8.0 million) and NBC's "Revolution" by a season-best 3.0 million viewers (7.1 million).

Tuesday

"DWTS: All-Stars - Results Show" (8:00-9:01 p.m.)

During the 8 o'clock hour, ABC's "DWTS: All Stars -- The Results Show" outdrew NBC's "The Voice" in head-to-head competition by 1.0 million viewers (12.1 million vs. 11.1 million). In addition from 8:00-9:00 p.m. in Adults 18-49, ABC's dancing results show paced well ahead of Fox's comedies (+36% over "Raising Hope"/"Ben and Kate" - 1.9/5 vs. 1.4/4). In a double elimination, Kirstie Alley and Gilles Marini were the next two dancers to leave the competition this season.

· Building across the board from its most recent airing two weeks ago, "DWTS: The Results Show" grew by 5% in Total Viewers, by 10% in Adults 18-34, by 6% in Adults 18-49 and by 8% in Adults 25-54. In addition, the show spiked over its last telecast with Teens 12-17 (+33%) and Kids 2-11 (+33%) to hit a new season highs on the latter measure.

"Happy Endings" (9:01-9:31 p.m.)

In the 9:00 p.m. half-hour, ABC's "Happy Endings" topped Fox's time-period established "New Girl" by in Total Viewers (4.4 million vs. 4.3 million). In fact, "Happy Endings" attracted a larger audience than all 4 of Fox's Tuesday comedies.

· "Happy Endings" returned after its preemption the prior week for election coverage with an increase in Total Viewers and 93% retention in Adults 18-49 (1.3/4).

"Don't Trust the B---- in Apt 23" (9:31-10:00 p.m.)

From 9:30-10:00 p.m., ABC's "Don't Trust the B---- in Apt 23" held 97% of its two-week-ago Total Viewer count (3.1 million) and retained 92% among Adults 18-49 (1.1/3).

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Private Practice" beat CBS' "Vegas" by 63% in Women 18-34 (1.3/4 vs. 0.8/3), by 6% in Women 18-49 (1.7/5 vs. 1.6/4) and by 4% in Women 25-54 (2.4/6 vs. 2.3/6).

Wednesday

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's "The Middle" towered over the season premiere of NBC's "Whitney," leading its comedy competition by 4.6 million viewers (8.8 million vs. 4.2 million) and by 86% in Adults 18-49 (2.6/8 vs. 1.4/4). In fact, the ABC comedy beat CBS' "Survivor: Philippines" (2.5/8) for the first time in Adults 18-49 and paced within 1-tenth of a rating point of tying Fox's "The X Factor" (2.7/8) for No. 1 in the half-hour. Additionally, "The Middle" finished No. 1 in the half-hour with Teens 12-17.

"The Neighbors" (8:30-9:00 p.m.)

At 8:30 p.m., ABC's "The Neighbors" dominated its freshman comedy competition, beating NBC's "Guys with Kids" by 74% in Total Viewers (6.8 million vs. 3.9 million) and by 46% in Adults 18-49 (1.9/5 vs. 1.3/4). In addition the show was up for the 2nd week with Teens 12-17 (+7%), matching its 2nd-highest-ever rating in its time period.

"Modern Family" (9:00-9:31 p.m.)

Shooting up from its lead-in (+142%) to take full control of the 9:00 p.m. half-hour in Adults 18-49, ABC's "Modern Family" (4.6/12) beat out CBS' "Criminal Minds" by 53% (3.0/8), "The X Factor" by 53% (3.0/8) and NBC's "Law & Order: SVU" by 207% (1.5/4).

· ABC's "Modern Family" stood as the night's No. 1 TV show for the 7th week running across all key Adult demos (AD18-34/AD18-49/AD25-54).

"Suburgatory" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour against the conclusion of "The X Factor," ABC's "Suburgatory" defeated NBC's "L&O: SVU" by double-digit percentages in viewers (+13% - 7.1 million vs. 6.3 million) and young adults (+33% - 2.4/6 vs. 1.8/5).

· "Suburgatory" attracted a larger audience to its time period for ABC year to year (+3% - 7.1 million vs. 6.9 million), topping original comedy programming on the same night last year.

"Nashville" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Nashville" once again registered as the No. 1 freshman series in its slot with Total Viewers (5.9 million) and Adults 18-49 (1.8/5), beating out NBC's "Chicago Fire" (5.8 million and 1.6/5). In addition, the ABC freshman drama beat its drama competition on CBS ("CSI") and NBC ("Chicago Fire") for its 6th straight telecast in both Adults 18-34 and Women 18-34. The ABC drama retained 100% of its Adult 25-54 audience week to week.

· "Nashville" continues to see huge increases from its L+SD to L+7 numbers, jumping by 57% in Adults 18-49 (+1.3 rating) and by 43% in Total Viewers (+3.15 million), making it the 2nd-biggest young adult gainer this season among both new shows and 10:00 p.m. series.

Thursday

"Last Resort" (8:00-9:00 p.m.)

During the 8 o'clock hour against CBS' top-rated comedies ("The Big Bang Theory"/"Two and a Half Men") and Fox's "The X Factor Results Show," ABC freshman "Last Resort" outdrew NBC's established comedies ("30 Rock"/"Up All Night") by 2.5 million viewers (5.7 million vs. 3.2 million).

· On average, the ABC freshman drama is generating big year-over-year improvement for ABC, boosting its time period by 30% in Total Viewers and by 41% in Adults 18-49 over the same point last season with original drama programming.

"Grey's Anatomy" (9:00-10:02 p.m.)

More than doubling its lead-in among Adults 18-49 (+167%) at 9:00 p.m., ABC's "Grey's Anatomy" ranked No. 1 in its hour (3.2/8) and stood as Thursday's No. 1 drama for its 6th straight telecast this season. In addition, the ABC drama dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· "Grey's" marked its best numbers in 4 weeks with Adults 18-34 and Women 18-34 - since 10/18/12.

· Broadcast TV's No. 1 drama in Adults 18-49 this season, ABC's "Grey's Anatomy" is up over the same point last year in both viewers (+6%) and young adults (+2%).

"Scandal" (10:02-11:00 p.m.)

ABC's "Scandal" delivered another strong 2nd-place finish to CBS' "Elementary" in the 10 o'clock hour with Adults 18-49 (2.0/6 vs. 2.3/7), while leading by wide margins over NBC's "Rock Center with Brian Williams" in Total Viewers (+50% - 6.0 million vs. 4.0 million) and Adults 18-49 (+82% - 2.0/6 vs. 1.1/3). Additionally, "Scandal" defeated "Elementary" by its biggest margins this season in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· Growing week to week by 5% in Adults 18-49, "Scandal" equaled a best-since-premiere number - 9/27/12. In addition, the ABC drama scored the series' 2nd highest rating ever with Women 18-49.

Friday

Featuring its 8:00-9:00 p.m. comedies ("Last Man Standing"/"Malibu Country"), "Shark Tank" and "20/20," ABC ranked No. 1 on Friday in Adults 18-49 for the 3rd week in a row (1.6/5) among the major nets, beating CBS by 7% (1.5/5), NBC by 33% (1.2/4) and Fox by 45% (1.1/3). ABC's "Shark Tank" stood as Friday's No. 1 TV show for the 3rd week running among young adults.

· The Network grew over the same night last November by 1.3 million viewers (6.5 million vs. 5.2 million) and by 23% in Adults 18-49 (1.6/5 vs. 1.3/4).

"Last Man Standing" (8:00-8:31 p.m.)

At 8:00 p.m., ABC's "Last Man Standing" ran in a virtual tie with CBS' "Undercover Boss" in Adults 18-49 (pacing within 1-tenth of a rating point and tying in audience share - 1.4/5 vs. 1.5/5), while ranking No. 1 against its broadcast competition with Teens 12-17 (tie). The ABC comedy stood as the 2nd-most watched program in the 8 o'clock half-hour (7.1 million).

· "Last Man Standing" generated big year-over-year time-period improvement for ABC in viewers (+51%) and young adults (+40%).

"Malibu Country" (8:31-9:00 p.m.)

At 8:30 p.m., ABC's "Malibu Country" also finished a strong second in its slot with Total Viewers (6.7 million) and Adults 18-49 (1.4/4) against its net rivals, beating out the second half-hour of Fox's "Kitchen Nightmares" (3.3 million and 1.2/4) The new ABC comedy ran No. 1 opposite its broadcast competitors in Teens 12-17 (tie).

· Like its lead-in, "Malibu Country" scored substantial time period gains over the year-ago night, boosting its half-hour by 2.0 million viewers and by 27% in Adults 18-49.

"Shark Tank" (9:00-10:01 p.m.)

Shooting up from its lead-in by 36% in Adults 18-49 to qualify as the night's top-rated show, ABC's "Shark Tank" took full control of the 9 o'clock hour (1.9/6), winning by double to triple digits over NBC's "Grimm" (+19% - 1.6/5), CBS' "CSI: NY" (+36% - 1.4/4) and Fox's "Fringe" (+111% - 0.9/3).

· "Shark Tank" boosted its hour by wide margins from the same night last year in viewers (+17%) and young adults (+27%).

"20/20" (10:01-11:00 p.m.)

ABC's "20/20" beat out NBC's "Dateline" in head-to-head competition by 1.4 million viewers (5.9 million vs. 4.5 million), by 17% in Adults 18-49 (1.4/4 vs. 1.2/4) and by 25% in Adults 25-54 (2.0/5 vs. 1.6/4). Anchored by Chris Cuomo with reports from Jim Avila, Amy Robach and Elizabeth Leamy, "20/20" featured an investigation into the food we eat and the restaurants we frequent.

· Building year-to-year for its 4th straight telecast, ABC's "20/20" was up over the year-ago night by 11% in Adults 25-54, while growing its overall audience year over year by 18%.

Saturday

With coverage of "Saturday Night Football" (Stanford at Oregon), ABC dominated the evening, beating the other major networks combined (CBS, NBC, and Fox) by 9% in Adults 18-49 (2.4/8 vs. 2.2/8). ABC beat Fox with college football coverage (from 8:00-10:00 p.m.) by 4.5 million viewers (7.4 million vs. 2.9 million) and by 200% in Adults 18-49 (2.4/8 vs. 0.8/3).

· Growing for the 2nd week in a row in viewers (+25%) and young adults (+33%), ABC delivered its 2nd-best numbers on the night this season.

· Airing from 8:07-11:46 p.m., ABC's "Saturday Night Football" stood as the No. 1 TV show on Saturday among Total Viewers (8.3 million) and, for the 2nd week running, in Adults 18-49 (2.8/9).

· The "Saturday Night Football" game was up over the prior week's match-up by 43% in Total Viewers and by 56% in Adults 18-49, marking its best performance in 3 weeks - since 10/27/12.

Sunday

With "America's Funniest Home Videos" and "The 40th Anniversary American Music Awards," ABC posted season highs on Sunday night in Total Viewers (8.9 million) and Adults 18-49 (2.9/7).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Surging week to week in viewers (+16% - 7.1 million vs. 6.1 million) and young adults (+14% - 1.6/4 vs. 1.4/4), ABC's "America's Funniest Home Videos" attracted its biggest audience since early March - since 3/4/12.

"The 40th Anniversary American Music Awards" (8:00-11:00 p.m.)

Up against huge NFL-fueled competition on the evening, including a down-to-the-wire "Sunday Night Football" contest (Pittsburgh Steelers-Baltimore Ravens) and an NFL primetime overrun-boosted CBS (Colts-Patriots), ABC's broadcast of "The 40th Anniversary American Music Awards" made it the dominant No. 1 non-sports net from 8:00-11:00 p.m. among Adults 18-49 (3.4/8), towering over CBS by 48% (2.3/6) and Fox by 55% (2.2/5 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" telecast ranked No. 1 in its 3-hour time period against "Sunday Night Football" in Women 18-34 and Teens 12-17 (tie).

· Despite the substantial competition during primetime, the "2012 AMAs" scored ABC's highest numbers in the time period since the "Emmy Awards" in September, eight weeks ago, with Total Viewers (9.5 million) and Adults 18-49 (3.4/8) - since 9/23/12.

· An estimated 25.0 million viewers watched at least some portion of "The 40th Anniversary American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 11/05/12.





  [november 2012]  
S
M
T
W
T
F
S
    


· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· GREY'S ANATOMY (ABC)
· HAPPY ENDINGS (ABC)
· LAST MAN STANDING (ABC)
· LAST RESORT (ABC)
· MALIBU COUNTRY (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (ABC)
· NEIGHBORS, THE (ABC)
· PRIVATE PRACTICE (ABC)
· SATURDAY NIGHT COLLEGE FOOTBALL (ABC)
· SCANDAL (ABC)
· SHARK TANK (ABC)
· SUBURGATORY (ABC)





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