or


[11/23/12 - 07:38 AM]
"Macy's Thanksgiving Day Parade" and "The National Dog Show Presented by Purina" Hit Best Local People Meter Ratings in Six Years
NBC spins the numbers for Thursday, November 22.

[via press release from NBC]

In adult 18-49 ratings from the Local People Meters, both the Macy's Parade and the National Dog Show earned their top results in the six years NBC has tracked those events in the LPMs.

Versus last year, the Parade was up 10% in 18-49 in the LPMs (6.6 vs. 6.0).

Versus last year, the Dog Show was up 24% in the LPMs (2.6 vs. 2.1).

Details below...

Thursday Metered-Market Results:

* From 9 a.m.-noon, the 86th annual "Macy's Thanksgiving Day Parade" averaged a 12.1 rating, 26 share in households in the 56 local markets metered by Nielsen Media Research, finishing within 2% of last year's 12.3/26. "Macy's Thanksgiving Day Parade" topped the metered-market household rating of every primetime entertainment telecast on ABC, CBS, NBC, Fox or CW of the past week.

* In the 25 markets with Local People Meters, the parade averaged a 6.6/27 in adults 18-49, up 10% versus last year's 6.0/25, making this the highest rated Macy's Parade in the six years NBC has tracked the event in the Local People Meters (since 2007).

* The 6.6 rating in Local People Meters for "Macy's Thanksgiving Day Parade" beats every primetime entertainment telecast on ABC, CBS, NBC, Fox or CW over the past week

* Top markets for the parade, which was hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," were: West Palm Beach, 21.7/40; Providence-New Bedford, 20.8/39; Richmond, 20/6/38; Knoxville, 20.3/37; Buffalo, 19.9/38; Fort Myers-Naples, 18.8/35; Norfolk, 18.7/31; Greensboro-High Point, 18.2/32; Baltimore, 18.1/34; and Pittsburgh, 17.6/33. New York was the #13 market with a 16.9/35.

* From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina" (5.3/12 in metered-market households) romped 13 percent ahead of last year's 4.7/11, to take home the event's top numbers in seven years (since 2005).

* In the Local People Meters, "The National Dog Show Presented by Purina" jumped by 24 percent, to a 2.6/10 from last year's 2.1/8, making this the highest rated "National Dog Show" in the six years NBC has tracked the event in the Local People Meters (since 2007).

* The top five markets for the Dog Show, hosted by John O'Hurley and featuring the commentary of expert analyst David Frei, were Knoxville, 11.9/25; West Palm Beach, 10.7/22; Buffalo, 10.1/20; Oklahoma City, 10.0/21; and Norfolk, 9.8/18.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.