or


[11/23/12 - 07:38 AM]
"Macy's Thanksgiving Day Parade" and "The National Dog Show Presented by Purina" Hit Best Local People Meter Ratings in Six Years
NBC spins the numbers for Thursday, November 22.

[via press release from NBC]

In adult 18-49 ratings from the Local People Meters, both the Macy's Parade and the National Dog Show earned their top results in the six years NBC has tracked those events in the LPMs.

Versus last year, the Parade was up 10% in 18-49 in the LPMs (6.6 vs. 6.0).

Versus last year, the Dog Show was up 24% in the LPMs (2.6 vs. 2.1).

Details below...

Thursday Metered-Market Results:

* From 9 a.m.-noon, the 86th annual "Macy's Thanksgiving Day Parade" averaged a 12.1 rating, 26 share in households in the 56 local markets metered by Nielsen Media Research, finishing within 2% of last year's 12.3/26. "Macy's Thanksgiving Day Parade" topped the metered-market household rating of every primetime entertainment telecast on ABC, CBS, NBC, Fox or CW of the past week.

* In the 25 markets with Local People Meters, the parade averaged a 6.6/27 in adults 18-49, up 10% versus last year's 6.0/25, making this the highest rated Macy's Parade in the six years NBC has tracked the event in the Local People Meters (since 2007).

* The 6.6 rating in Local People Meters for "Macy's Thanksgiving Day Parade" beats every primetime entertainment telecast on ABC, CBS, NBC, Fox or CW over the past week

* Top markets for the parade, which was hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," were: West Palm Beach, 21.7/40; Providence-New Bedford, 20.8/39; Richmond, 20/6/38; Knoxville, 20.3/37; Buffalo, 19.9/38; Fort Myers-Naples, 18.8/35; Norfolk, 18.7/31; Greensboro-High Point, 18.2/32; Baltimore, 18.1/34; and Pittsburgh, 17.6/33. New York was the #13 market with a 16.9/35.

* From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina" (5.3/12 in metered-market households) romped 13 percent ahead of last year's 4.7/11, to take home the event's top numbers in seven years (since 2005).

* In the Local People Meters, "The National Dog Show Presented by Purina" jumped by 24 percent, to a 2.6/10 from last year's 2.1/8, making this the highest rated "National Dog Show" in the six years NBC has tracked the event in the Local People Meters (since 2007).

* The top five markets for the Dog Show, hosted by John O'Hurley and featuring the commentary of expert analyst David Frei, were Knoxville, 11.9/25; West Palm Beach, 10.7/22; Buffalo, 10.1/20; Oklahoma City, 10.0/21; and Norfolk, 9.8/18.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.

[04/28/16 - 05:51 AM]
Golf Channel Posts Most-Watched April
Golf Channel spins the numbers for the month of April.

[04/27/16 - 08:34 AM]
Tuesday's Broadcast Ratings: NBC Wins Race in Viewers, Demos
"The Voice," "Chicago Med" and "Chicago Fire" are the night's top three draws among adults 18-49.

[04/26/16 - 11:36 AM]
Warriors-Rockets Game 4 on ABC: Most-Watched First Round NBA Playoffs Game in 14 Years
ESPN spins the numbers for Sunday, April 24.

[04/26/16 - 11:01 AM]
"Saints & Sinners" Season Finale Becomes Bounce TV's Most-Watched Program Ever
Bounce TV spins the numbers for Sunday, April 24.

[04/26/16 - 08:56 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Blindspot"
"Blindspot" posts week-to-week and year-to-year gains for the Peacock.

[04/25/16 - 08:48 AM]
Sunday's Broadcast Ratings: ABC Tops Demos in Modest Race
"Once Upon a Time" and "America's Funniest Home Videos" lead the night among adults 18-49.

[04/25/16 - 08:27 AM]
Warriors-Rockets Game 4 on ABC Matches Highest Overnight Rating for First Round NBA Playoffs Game in 12 Years (Any Network)
ESPN spins the numbers for Sunday, April 24.

[04/25/16 - 08:01 AM]
"Better Call Saul" Ends Second Season Solidified as One of Television's Most Acclaimed and Highly Rated Dramas
AMC spins the numbers for the season to date.

[04/24/16 - 09:19 AM]
Saturday's Broadcast Ratings: NHL Playoffs Top Demo Race for NBC
Coverage of St. Louis at Chicago leads the night among adults 18-49.

[04/24/16 - 08:34 AM]
"SNL" Tribute to Prince Ranks #1 for the Night in the Metered Markets; Stanley Cup Hockey Wins Primetime in 18-49
NBC spins the numbers for Saturday, April 23.

[04/23/16 - 08:49 AM]
Friday's Broadcast Ratings: ABC Leads Modest Demo Race with "20/20"
The Alphabet's Prince-themed installment tops the night among adults 18-49.

[04/23/16 - 08:43 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Delivers a 10-Week High
ABC spins the numbers for Friday, April 22.