[12/10/12 - 08:18 AM]
Lions-Packers Game Was #1 in Its Time Period and the #1 Show of the Night
NBC spins the numbers for Sunday, December 9.

[via press release from NBC]

Sunday Results:

* Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts.

* In time zone-adjusted metered-market results, NBC's Lions-Packers game was #1 in its time period and the #1 show of the night (excluding NFL overruns) with a 13.6 rating, 21 share in metered-market households from 8:30-11:30 p.m. ET.

* It's the 10th "Sunday Night Football" game this season to achieve a 13.5 rating or higher in metered-market households, most through 14 weeks in the seven-year history of "SNF."

* Top markets for Lions-Packers: Milwaukee 52.7/69, Detroit 27.6/39, Minneapolis 21.9/33, Las Vegas 18.2/27, Richmond 18.1/26, Denver 17.9/28, Sacramento 17.6/29

* Though fast-affiliate ratings are subject to significant upward adjustment for "Sunday Night Football," they currently show NBC winning Sunday night in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers and households.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [december 2012]  


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