or


[12/18/12 - 10:15 AM]
Hallmark Channel's "12 New Movies of Christmas" Bring Holiday Cheer to More Than 21.1 Million Unduplicated Viewers
The Hallmark Channel spins the numbers for Saturday, December 15.

[via press release from The Hallmark Channel]

THE HEART OF CHRISTMAS BELONGS TO HALLMARK CHANNEL; NETWORK'S "12 NEW MOVIES OF CHRISTMAS" BRING HOLIDAY CHEER TO MORE THAN 21.1 MILLION UNDUPLICATED VIEWERS

"Baby's First Christmas", The 12th And Final New Original Movie Of The Year, Is The #1 Cable Program of Saturday And #1 Cable Movie of the Week, Delivering a 2.8 HH RTG

Hallmark Channel wraps up its "Countdown to Christmas" original holiday movies on a high note, claiming the #1 Saturday cable movie for the seventh consecutive week. Launched Saturday, November 3, the 12 original movie premieres averaged a 2.6 household rating and have reached more than 21.1 million unduplicated viewers. These new original holiday premieres elevated Hallmark Channel to average a 2.3 household rating for weekend prime time, ranking #1 in household rating and #1 in W25-54 rating from November 3 to December 16.

During holiday 2012, 5 of Hallmark Channel's 12 new original holiday movies ranked as the #1 cable program of the day including:

- "Baby's First Christmas" (Saturday, December 15) 2.8 HH RTG

- "Help for the Holidays" (Sunday, December 9) 3.0 HH RTG

- "A Bride for Christmas" (Saturday, December 1) 3.0 HH RTG

- "Naughty or Nice" (Saturday, November 24) 2.6 HH RTG

- "Matchmaker Santa" (Saturday, November 17) 3.0 HH RTG

Hallmark Channel's 2012 holiday programming has attracted 56.3 million viewers overall to-date. "Countdown to Christmas" will culminate on January 2 with the 124th Tournament of Roses Parade.

The recent Saturday, December 15 premiere of "Baby's First Christmas" garnered a 2.8 household rating with 4.7 million unduplicated viewers. "Baby's First Christmas" was the #1 program on all of cable for the day in addition to the #1 cable movie of the week, making the film Hallmark Channel's 5th highest original movie of the year among households and total viewers. Among W25-54 rating, "Baby's First Christmas" was the #1 cable telecast for the Saturday as well as the #3 movie of the week. In the 8p-10p time period, the film ranked in the top 10 for key demo ratings, including #1 in HH (2.8 rtg), W25-54 (1.3 rtg), and P2+ (1.4 rtg). "Baby's First Christmas also placed #1 in HH (2,443,000), W25-54 (597,000) and P2+ (3,174,000) delivery. The original holiday film propelled Hallmark Channel to be the #1 cable network in prime time for Saturday among households and W25-54 (2.4 HH rtg and 1.2 W25-54 rtg) and the #1 cable network for the day among W25-54 (.7 rtg).

In "Baby's First Christmas", Kyle Lockwood (Van Dien) and Jenna Ford (Wilson), feuding colleagues who could not be more different, are thrown together after their siblings fall in love and they are forced to get along in time for their nephew's birth on Christmas day. In the midst of all the Christmas Eve chaos, Jenna and Kyle find there is a romantic spark between them. However, when Jenna discovers Kyle's law firm represents the company taking over the family's home, Kyle needs a Christmas miracle to right all wrongs. Stars Casper Van Dien and Rachel Wilson. "Baby's First Christmas" stars Casper Van Dien ("Shiver") and Rachel Wilson ("Saw III").

Source: The Nielsen Company, December 10 - 16

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [december 2012]  
S
M
T
W
T
F
S
      


· BABY'S FIRST CHRISTMAS (HALLMARK)
· BRIDE FOR CHRISTMAS, A (HALLMARK)
· HELP FOR THE HOLIDAYS (HALLMARK)
· MATCHMAKER SANTA (HALLMARK)
· NAUGHTY OR NICE (HALLMARK)











most recent ratings | view all posts
[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.