Ratings Highlights December 31 - January 6, 2013
Final National Ratings
Fresh Off Historic 2012 Sweep as TV's #1 Total Day Network, Disney Channel Rings in 2013 as #1 Network Across Kids 2-11, Kids 6-11 and Tweens,
Levying 20-Week Highs and Most-Watched Opening Week of the Year Ever
~ 82nd Week at #1 in Kids 6-11/Tweens; 61st and 63rd Weeks with Double-Digit Edge
~Boasts 2nd-Largest Competitive Edge Over Nickelodeon Ever in Tweens
Friday's Premiere of "Tangled" is Week's #1 Scripted Cable TV Telecast in
Total Viewers, with 5.4 Million Total Viewers, and TV's #1 Telecast Across Kids
Disney Channel: Total Day and Prime Highlights
For the week of December 31, 2012, Disney Channel celebrated the New Year with its most-watched opening week in the network's history - and 20-week highs (since week of 8/20/12) - ranking as TV's #1 network in Total Day across Kids 2-11 (1.15 million/2.9 rating), Kids 6-11 (774,000/3.3 rating) and Tweens 9-14 (658,000/2.8 rating), and the #2 cable TV network in Total Viewers (2.09 million), behind only College Football Bowl-powered ESPN. This marked the network's 82nd consecutive week at #1 in Kids 6-11 and Tweens, and its 61st (+42% - vs. 545,000) and 63rd straight weeks (+74% - vs. 378,000) boasting double-digit wins, respectively. In fact, it was the network's 2nd-largest competitive advantage ever over Nickelodeon in Tweens.
In Prime, Disney Channel extended its streak as the #1 cable TV network to 401 consecutive weeks in Kids 6-11 (1.10 million/4.7 rating - over 7 1/2 years) and to 137 consecutive weeks in Tweens 9-14 (914,000/3.8 rating - over 2 1/2 years).
· Friday's basic cable TV premiere of "Tangled" (8:00 - 9:45 p.m.) ranked as the week's #1 scripted cable TV telecast in Total Viewers (5.40 million), and TV's #1 telecast in Kids 2-11 (2.64 million/6.7 rating), Kids 6-11 (1.73 million/7.3 rating) and Tweens 9-14 (1.31 million/5.5 rating).
A Saturday morning encore (9:00 - 10:45 a.m.) was also solid, standing as the week's #2 scripted cable TV telecast in Total Viewers (4.66 million) and TV's #2 telecast in Kids 2-11.
· Disney Channel held the Top 4 TV Telecasts in Kids 2-11:
· Disney Channel aired the Top 3 TV Telecasts in Kids 6-11:
· Disney Channel held the Top 3 Cable TV Telecasts in Tweens:
[Source: NTI, U.S. ratings. Week of 12/31/12-1/6/12: Live + Same Day. Largest competitive advantage in TW9-14 tied with week of 8/27/12).