or


[01/14/13 - 02:41 PM]
Disney Junior's "Sofia the First" is the #1 Preschool Series Launch in Cable TV History in Girls 2-5, Adults 18-49 and Women 18-49
Disney Channel spins the numbers for Friday, January 11.

[via press release from Disney Channel]

Ratings Highlights for January 11, 2013 Final National Ratings

DISNEY JUNIOR'S "SOFIA THE FIRST" LAUNCHES IN ROYAL FASHION ON DISNEY CHANNEL

#1 Preschool Series Launch in Cable TV History in Girls 2-5, Parents and Moms;

#2 Weekday Preschool Series Launch in Over 12 Years in Total Viewers

Surpasses All Recent Preschool Series Debuts on Nickelodeon, Including "Bubble Guppies" by 59% in Total Viewers, 14% in Kids 2-5 and 74% in Women 18-49

"Sofia the First" (9:30 - 9:55 a.m.)

Friday's premiere of Disney Junior's "Sofia the First" ranked as the #1 preschool series launch in cable TV history in Girls 2-5 (673,000/8.6 rating), Adults 18-49 (948,000/0.8 rating) and Women 18-49 (710,000/1.1 rating), and was the #2 weekday preschool cable launch in over 12 years in Total Viewers (2.7 million) - since 8/14/2000 - behind only Disney Channel's "Mickey Mouse Clubhouse" (2.8 million). In Kids 2-5, "Sofia the First" virtually tied "Doc McStuffins" as the network's #1 weekday series launch ever in Kids 2-5 (1.0 million/6.3 rating).

Moreover, with "Sofia the First" and the March 2012 debut of "Doc McStuffins," Disney Channel holds the Top 2 preschool cable TV series launches ever with Parents and Moms.

· "Sofia the First" easily ranked as Friday's #1 TV telecast in Kids 2-5 and Girls 2-5, and was the #1 preschool cable TV telecast in Total Viewers and Women 18-49.

· Sofia the First" powered time period highs in Girls 2-5, and was the network's most-watched telecast in the time period in over 1 year in Kids 2-5 and in 6 months in Total Viewers - since 12/30/11 and 7/13/12, respectively.

· "Sofia the First" outperformed all recent preschool series premieres on Nickelodeon, including "Bubble Guppies" (1/24/11) by 1 million Total Viewers, or by 59% (2.7 million vs. 1.7 million), by 14% in Kids 2-5 (1.0 million vs. 881,000) and by 74% in Women 18-49 (710,000 vs. 407,000).

· "Sofia the First" surged over year-ago time period averages across the board, including by 50% in Total Viewers (2.7 million vs. 1.8 million), by 19% in Kids 2-5 (1.0 million vs. 839,000) and by 75% in Women 18-49 (710,000 vs. 406,000).

DISNEY JUNIOR:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.

Source: NTI, U.S. ratings, 1/11/13, Live + Same Day.





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/18/13 - 03:27 PM]
Bruins-Blackhawks Game 3 Is Most-Watched NHL Game in NBC Sports Network History
NBC Sports Network spins the numbers for Monday, June 17.

[06/18/13 - 03:08 PM]
Discovery Channel's "Fast N' Loud" Scores Series' Highest-Rated Episode on June 17th
Discovery spins the numbers for Monday, June 17.

[06/18/13 - 02:33 PM]
Bravo Media's "Newlyweds: The First Year" Earns Highest-Rated Episode of the Series with 1.3 Million Total Viewers
Bravo spins the numbers for Monday, June 17.

[06/18/13 - 12:35 PM]
NBC Second in Primetime June 10-16, But #1 Among Entertainment Programs as "Voice," "America's Got Talent" Are Top Non-Sports Shows
NBC spins the numbers for the week of June 10-16.

[06/18/13 - 12:11 PM]
ABC Family Is the Week's #1 Cable TV Network in Prime in Women 18-34
ABC Family spins the numbers for the week of June 10-16.

[06/18/13 - 11:27 AM]
Disney Channel Skyrockets to 23 Weeks Highs, Sweeping Key Kids for 3rd Straight Week; Disney Junior's "Sofia the First" Is #1 Cable TV Telecast in Kids 2-5
Disney Channel spins the numbers for the week of June 10-16.

[06/18/13 - 10:18 AM]
Second-Season Premiere of the Hit Drama "Major Crimes" Tops the Charts as the Week's #1 Program on Basic Cable
Turner spins the numbers for the week of June 10-16.

[06/18/13 - 09:57 AM]
ABC Leads in Viewers and Young Adults, Finishing No. 1 for the 4th Time In 5 Weeks in Adults 18-49
ABC spins the numbers for the week of June 10-16.

[06/18/13 - 08:30 AM]
ABC Earns Second on Monday with "The Bachelorette" and "Mistresses"
ABC spins the numbers for Monday, June 17.

[06/18/13 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice," "The Winner Is" Rise in NBC Victory
Both series are up from last week's numbers among adults 18-49.

[06/17/13 - 05:02 PM]
Friday's Cable Ratings: "WWE Smackdown," U.S. Open Top Charts
Plus: numbers for VH1's "Stevie TV," Starz's "Magic City" and Discovery's "How We Invented the World."

[06/17/13 - 03:19 PM]
ESPN's Scores Its Second-Highest Thursday U.S. Open Viewership Ever
ESPN spins the numbers for Thursday, June 13.

[06/17/13 - 02:34 PM]
Disney Junior's "Sofia the First" Soars to #2 Telecast Ever in Total Viewers and Series High in Boys 2-5
Disney Channel spins the numbers for Friday, June 14.

[06/17/13 - 01:15 PM]
Bruins-Blackhawks Game 2 Is Most-Watched NHL Game in NBC Sports Network History
NBC Sports Network spins the numbers for Saturday, June 15.

[06/17/13 - 08:18 AM]
Sunday's Broadcast Ratings: NBA Finals Go Untouched on ABC
Game 5 is up from last Sunday and on par with the year-ago coverage of Game 3.