or


[01/14/13 - 02:41 PM]
Disney Junior's "Sofia the First" is the #1 Preschool Series Launch in Cable TV History in Girls 2-5, Adults 18-49 and Women 18-49
Disney Channel spins the numbers for Friday, January 11.

[via press release from Disney Channel]

Ratings Highlights for January 11, 2013 Final National Ratings

DISNEY JUNIOR'S "SOFIA THE FIRST" LAUNCHES IN ROYAL FASHION ON DISNEY CHANNEL

#1 Preschool Series Launch in Cable TV History in Girls 2-5, Parents and Moms;

#2 Weekday Preschool Series Launch in Over 12 Years in Total Viewers

Surpasses All Recent Preschool Series Debuts on Nickelodeon, Including "Bubble Guppies" by 59% in Total Viewers, 14% in Kids 2-5 and 74% in Women 18-49

"Sofia the First" (9:30 - 9:55 a.m.)

Friday's premiere of Disney Junior's "Sofia the First" ranked as the #1 preschool series launch in cable TV history in Girls 2-5 (673,000/8.6 rating), Adults 18-49 (948,000/0.8 rating) and Women 18-49 (710,000/1.1 rating), and was the #2 weekday preschool cable launch in over 12 years in Total Viewers (2.7 million) - since 8/14/2000 - behind only Disney Channel's "Mickey Mouse Clubhouse" (2.8 million). In Kids 2-5, "Sofia the First" virtually tied "Doc McStuffins" as the network's #1 weekday series launch ever in Kids 2-5 (1.0 million/6.3 rating).

Moreover, with "Sofia the First" and the March 2012 debut of "Doc McStuffins," Disney Channel holds the Top 2 preschool cable TV series launches ever with Parents and Moms.

· "Sofia the First" easily ranked as Friday's #1 TV telecast in Kids 2-5 and Girls 2-5, and was the #1 preschool cable TV telecast in Total Viewers and Women 18-49.

· Sofia the First" powered time period highs in Girls 2-5, and was the network's most-watched telecast in the time period in over 1 year in Kids 2-5 and in 6 months in Total Viewers - since 12/30/11 and 7/13/12, respectively.

· "Sofia the First" outperformed all recent preschool series premieres on Nickelodeon, including "Bubble Guppies" (1/24/11) by 1 million Total Viewers, or by 59% (2.7 million vs. 1.7 million), by 14% in Kids 2-5 (1.0 million vs. 881,000) and by 74% in Women 18-49 (710,000 vs. 407,000).

· "Sofia the First" surged over year-ago time period averages across the board, including by 50% in Total Viewers (2.7 million vs. 1.8 million), by 19% in Kids 2-5 (1.0 million vs. 839,000) and by 75% in Women 18-49 (710,000 vs. 406,000).

DISNEY JUNIOR:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.

Source: NTI, U.S. ratings, 1/11/13, Live + Same Day.





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.

[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.

[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.

[05/20/26 - 07:36 AM]
After Record-Setting 2025 Season, "Sunday Night Football" Finishes Fall-Spring TV Season as Primetime's No. 1 Show for Unprecedented 15th Consecutive Year
The series averaged 23.5 million viewers in 2025, marking the show's best-ever viewership - up nearly 1 million viewers from the prior record for the series set a decade ago (22.6 million in 2015 season) and an increase of 9% over the '24 season (21.6 million).

[05/19/26 - 02:52 PM]
Subway Series Delivers Second Most-Watched FOX Saturday Baseball Telecast of the Season
2,500,000 viewers tuned-in to the two-game slate highlighted by the Mets' 6-3 victory over the Yankees in most of the country.

[05/19/26 - 02:01 PM]
Netflix Viewership Peaks with Nearly 17 Million Global Viewers for MVP MMA's Rousey vs. Carano, Averaging 12.4 Million Viewers Across the Triple Main Event
In the US, the triple-main card averaged 9.3 million viewers, peaking at 11.6 million viewers during Rousey vs. Carano.

[05/19/26 - 12:01 PM]
Netflix Top 10: Week of May 11 - "The Roast of Kevin Hart" Heats Up to No. 1 in This Week's Top 10
True crime audiences also streamed the second season of "Worst Ex Ever," which rose to the No. 2 spot on the English TV list with 8.1 million views.

[05/19/26 - 07:07 AM]
TNT Sports Posts Its Most-Watched NHL Stanley Cup Playoffs Second Round Ever
Thursday's Game 5 of the Montreal/Buffalo series averaged 1.9 million viewers, making it the most-watched, Second Round, Game 5 on cable ever featuring a Canadian team.

[05/18/26 - 04:03 PM]
"The Rookie" Season 8 Finale Surges to Over 9 Million Total Viewers
Setting new records with its exceptional momentum this season, "The Rookie" finale earned an all-time streaming high for the series based on views over seven days on Hulu and Hulu on Disney+.

[05/15/26 - 02:03 PM]
ABC News Is #1 in Total Viewers on Sunday Morning, in Late-Night and on Friday Night
"20/20" saw week-to-week increases in Adults 25-54 and Adults 18-49, hitting 4-week highs in both measures.

[05/14/26 - 10:07 AM]
"Rooster" Capped Off a Standout First Season, Becoming HBO's Most-Watched Comedy Debut in Over 15 Years
The series is averaging 6.5 million U.S. viewers per episode, with the finale reaching 2.2 million viewers in its first three days.

[05/14/26 - 10:01 AM]
Home Run! ESPN Scores Most-Consumed College Softball Regular Season on Record
The 2026 campaign featured four of ESPN's eight most-watched regular season games of all-time and delivered a record-high 10 games with more than 500,000 viewers.

[05/13/26 - 10:30 AM]
Viewership for 2026 NBA Draft Lottery Presentation on ABC Up 23 Percent Year Over Year
ESPN's presentation of the 2026 NBA Draft Lottery on Sunday, May 10, on ABC averaged 2.3 million viewers.

[05/13/26 - 07:56 AM]
ESPN Networks Delivered Second Most-Watched WNBA Regular-Season Game Ever with Dallas Wings vs Indiana Fever on May 9
ESPN today announced that the Dallas Wings vs. Indiana Fever matchup on May 9 at 1 p.m. ET on ABC averaged 2.5 million viewers, making it the second most-watched WNBA regular-season game across ESPN networks ever.

[05/12/26 - 12:01 PM]
Netflix Top 10: Week of May 4 - The Critters of "Swapped" Soar to No. 1 in This Week's Top 10
The pursuit of justice is action-packed in "Man on Fire," which set the English TV list ablaze at No. 1 with 12.6 million views.