or


[01/29/13 - 10:43 AM]
The Hub TV Network Delivers Best-Ever January Performance Driven By Strength of Original Series, Special Events, Movies
The Hub spins the numbers for the week of January 21-27.

[via press release from The Hub]

THE HUB TV NETWORK DELIVERS BEST-EVER JANUARY PERFORMANCE DRIVEN BY STRENGTH OF ORIGINAL SERIES, SPECIAL EVENTS, MOVIES

13TH Consecutive Month of Audience Growth

LOS ANGELES - The Hub TV Network, one of the fastest growing cable networks, earned its best-ever January audience delivery across key demographics and continued its growth momentum with its 13th consecutive month of year-over-year audience growth. The month was driven in particular by strong performances of its original series, special event programming and The Hub premieres of popular feature films. The January 2013 record performance was capped by a solid weekly performance across key demos, January 21-27.

For the month, in Total Day and in Prime (Monday-Sunday, 8-11 p.m. ET) The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

The Hub continues to have great success with its Saturday morning powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - noon), which for the month delivered year-to-year delivery gains among Kids 2-11 (+10%, 150,000), Kids 6-11 (+8%, 69,000), Adults 18-49 (+11%, 79,000), Persons 2+ (+15%, 269,000) and Households (+17%, 177,000).

For the week, the network earned solid audience deliveries with its original series, including new episodes of "My Little Pony Friendship is Magic," "Littlest Pet Shop" (both from Hasbro Studios), and "Dan Vs.," and the original series "Care Bears: Welcome to Care-a-Lot" and "The Aquabats! Super Show!".

January 2013 Monthly Highlights:

Daypart Performance

· The January 2013 performance marked The Hub's best January since its launch (October 10, 2010) among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households. January 2013 was the fourth highest month of audience delivery in the history of the network.

· In Total Day, The Hub has demonstrated year-to-year gains for 13 consecutive months among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+41%, 52,000), Kids 6-11 (+26%, 24,000), Women 18-49 (+47%, 25,000), Adults 18-49 (+36%, 45,000), Persons 2+ (+42%, 126,000) and Households (+32%, 86,000).

· In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+73%, 57,000), Kids 6-11 (+38%, 33,000), Women 18-49 (+52%, 32,000), Adults 18-49 (+61%, 61,000), Persons 2+ (+58%, 178,000) and Households (+47%, 115,000).

· Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+10%, 150,000), Kids 6-11 (+8%, 69,000), Adults 18-49 (+11%, 79,000), Persons 2+ (+15%, 269,000) and Households (+17%, 177,000).

Week of January 21-27

Daypart Performance

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+66%, 58,000), Kids 6-11 (+63%, 26,000), Women 18-49 (+53%, 26,000), Adults 18-49 (+39%, 46,000), Persons 2+ (+51%, 134,000) and Households (+28%, 87,000).

· In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+138%, 76,000), Kids 6-11 (+91%, 42,000), Women 18-49 (+112%, 36,000), Adults 18-49 (+76%, 60,000), Persons 2+ (+83%, 203,000) and Households (+56%, 120,000).

Program Performance (all times ET)

· Monday's Martin Luther King, Jr. Day event marathon of "Littlest Pet Shop," "Animaniacs," and "Super Hero Squad" (1-7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+146%, 113,000), Kids 6-11 (+457%, 39,000), Women 18-49 (+86%, 52,000), Adults 18-49 (+96% 88,000), Persons 2+ (+85%, 220,000) and Households (+8%, 119,000).

· A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 6-11 (+4%, 74,000), Adults 18-49 (+45%, 96,000), Persons 2+ (+38%, 324,000) and Households (+54%, 231,000).

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+22%, 131,000), Adults 18-49 (+32%, 54,000), Persons 2+ (+52%, 246,000) and Households (+44%, 158,000).

· The Hub's Monday debut of the "City Slickers" movie (8-10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+711%, 77,000), Kids 6-11 (+386%, 34,000), Women 18-49 (+333%, 26,000), Adults 18-49 (+300%, 48,000), Persons 2+ (+426%, 221,000) and Households (+281%, 141,000).

· A new episode of "Dan Vs." (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+13%, 54,000), Kids 6-11 (+4%, 47,000), Adults 18-49 (+4%, 26,000) and Persons 2+ (+4%, 118,000).

· "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+1%, 72,000), Kids 6-11 (+150%, 30,000), Adults 18-49 (+56%, 28,000), Women 18-49 (+109%, 23,000), Persons 2+ (+15%, 117,000) and Households (+70%, 119,000).

· "The Aquabats! Super Show!" (Saturday, 12:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+159%, 44,000).

(Source: The Nielsen Company, program based dayparts, most current, 12/31/12-1/27/13 vs. 12/26/11-1/29/12 and 1/21/13-1/27/13 vs. 1/23/12-1/29/12, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [january 2013]  
S
M
T
W
T
F
S
  


· DAN VS (HUB)





most recent ratings | view all posts
[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.