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[02/28/13 - 11:16 AM]
Jay Leno and Jimmy Fallon Deliver #1 Finishes in 18-49 Viewers and Total Viewers for the Week of Feb. 18-22
NBC spins the late-night numbers for the week of February 18-22.

[via press release from NBC]

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEB. 18-22

'LATE NIGHT' HITS A SEVEN-WEEK HIGH IN 18-49 VIEWERS, LED BY FRIDAY'S APPEARANCE BY FIRST LADY MICHELLE OBAMA, WHICH GENERATED JIMMY'S BIGGEST OVERALL AUDIENCE SINCE JULY

'TONIGHT' HAS OUT-DELIVERED 'LATE SHOW' FOR 14 WEEKS IN A ROW IN 18-49 VIEWERS AND TOPPED 'KIMMEL' FOR SIX OF SEVEN WEEKS

'LATE NIGHT' HAS BEATEN 'LATE LATE SHOW' IN 18-49 VIEWERS FOR 20 WEEKS IN A ROW AND TOPPED 'NIGHTLINE' HEAD-TO-HEAD FOR SEVEN OF SEVEN WEEKS

UNIVERSAL CITY, Calif. - February 28, 2013 - NBC's "The Tonight Show with Jay Leno" has finished #1 in viewers 18-49 and total viewers versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of February 18-22. Note that "Tonight" and "Late Show" both rounded to a 0.8 rating in adults 18-49 while Jay delivered the bigger audience in that category.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" generated bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, with Friday's "Late Night" appearance by First Lady Michelle Obama generating Jimmy's biggest 18-49 audience (888,000) for any night of the week since Thanksgiving night (when NBC Sports covered NFL football in primetime). In total viewers, last Friday's "Late Night" attracted 2.384 million, the show's biggest audience for any night of the week since Friday, July 27, 2012 (the night NBC covered the Opening Ceremony of the London Olympics).

For the week, Jimmy delivered his biggest 18-49 audience (681,000) in seven weeks (since December 31, 2012-January 4, 2013) and biggest overall audience (1.751 million) in three weeks (since January 28-February 1).

For their head-to-head half-hour from 12:30-1 a.m. ET last week, "Late Night" delivered bigger audiences than ABC's "Nightline" in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 14 weeks in a row and topped "Kimmel" for six of their seven head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 18 weeks in a row and "Kimmel" for seven of seven weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 20 weeks in a row and prevailed in total viewers for 17 of the last 18 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for seven weeks in a row in viewers 18-49 and four weeks in a row in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 18-22. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3
ABC "Kimmel," 0.7/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 3.3 million viewers
ABC "Kimmel," 2.5 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.5 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Monday's "Nightline" is excluded from these averages. Friday's "Last Call" was an encore.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.8/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.1 million viewers
ABC "Kimmel," 2.7 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.7 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 18-22

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7***
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6***
TBS, 11 p.m.-midnight, "Conan," 0.4***
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.5 million***
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million***
TBS, 11 p.m.-midnight, "Conan," 0.8 million***
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

*** Monday's "Daily Show," "Colbert Report" and "Conan" were rebroadcasts.





  [february 2013]  
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