or


[03/16/13 - 11:45 AM]
"Wizards of Waverly Place" Television Event, "The Wizards Return: Alex vs. Alex," Casts Ratings Spell With Nearly 6 Million Total Viewers
Disney Channel spins the numbers for Friday, March 15.

[via press release from Disney Channel]

"WIZARDS OF WAVERLY PLACE" TELEVISION EVENT, "THE WIZARDS RETURN: ALEX VS. ALEX," CASTS RATINGS SPELL WITH NEARLY 6 MILLION TOTAL VIEWERS AND 3 MILLION KIDS 2-11

"Gravity Falls" Rises to Series Highs with 4.5 Million Total Viewers

Disney Channel's one-hour television event, "The Wizards Return: Alex vs. Alex" (8:00 - 9:00 p.m.), cast a ratings spell across the nation, delivering 5.9 million Total Viewers, 2.9 million Kids 2-11, 2.3 million Kids 6-11 and 2.2 million Tweens 9-14, ranking as Friday's #1 TV telecast across the major youth demos. In fact, the special became the #1 cable TV telecast of 2013 to date in Tweens 9-14, the #2 cable TV telecast in Kids 2-11 and Kids 6-11, and the #1 kids' cable TV telecast in Total Viewers.

The storyline saw the Russo family and friends travel to Tuscany, Italy, to meet their long lost relatives... but when Alex (Gomez) tried to prove she's more than a seemingly carefree young Wizard, she inadvertently conjured a spell that created a Good Alex and an Evil Alex. When Evil Alex was roped into a charming young wizard's foreboding plan to take over the world, Good Alex found a way to save her family and humankind, which led to a monumental battle between the two versions of herself - all atop the Tower of Pisa.

Gomez's breakthrough series "Wizards of Waverly Place" was one of Disney Channel's most successful series ever. It premiered in 2007, became a ratings driver worldwide, reaching over 175 million unduplicated viewers in 163 countries and 32 languages in its final quarter on air (1Q12). It inspired "Wizards of Waverly Place The Movie," which delivered 13.5 million Total Viewers, ranking as the #1 cable TV movie of 2009 and still the #2 cable TV movie ever (after "High School Musical 2").

The television special starred Selena Gomez, Jake T. Austin, Jennifer Stone, Maria Canals-Barrera, David DeLuise and Gregg Sulkin; was written by Vince Cheung and Ben Montanio ("Wizards of Waverly Place") and Dan Berendsen (ABC Family's "Baby Daddy"), and directed by Victor Gonzalez ("Wizards of Waverly Place"). Selena Gomez, Cheung, Montanio, Dan Cross and David Hoge are the executive producers. "Wizards of Waverly Place" was created by Todd J. Greenwald ("Hannah Montana") and a production of It's a Laugh Productions for Disney Channel.

At 9 o'clock, an all-new "Gravity Falls" soared to a series high in Total Viewers (4.5 million) and delivered its #2 telecast ever in Tweens 9-14 (1.7 million/7.0 rating) and #3 telecast in Kids 2-11 (2.5 million/6.4 rating).

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, U.S. early ratings, 3/15/13. 2013 to date: 12/31/12 - 3/10/13, Live + Same Day.





  [march 2013]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· GRAVITY FALLS (DISNEY XD)
· HANNAH MONTANA (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.