[03/19/13 - 10:51 AM]
ABC Nearly Catches FOX for the Week's Adult 18-49 Lead, Placing 2 of the Top 6 TV Shows
ABC spins the numbers for the week of March 11-17.

[via press release from ABC]

Primetime Ratings Report for the week of March 11, 2013 (Based on National Live + Same Day Program Ratings)

ABC Nearly Catches Fox for the Week's Adult 18-49 Lead, Placing 2 of the Top 6 TV Shows, as "The Bachelor: After the Final Rose" Ties "Idol-Wed"

ABC Wins Monday in Total Viewers and Adults 18-49 for the 3rd Time in 4 Weeks

ABC's "The Bachelor" Finale and "The Bachelor: After the Final Rose" Post Double-Digit Year-to-Year Adult 18-49 Gains to Stand as Monday's Top 2 TV Programs

"Celebrity Wife Swap" Builds Week to Week Against the "Hell's Kitchen" Opener

ABC's "The Taste" Season Finale is Up 9% from the Prior Week in Total Viewers

ABC's "Body of Proof" Builds its Viewer Count for the 2nd Consecutive Week

Doubling its Lead-in, ABC "Grey's" Wins with Adults 18-34 and Key Women

ABC's "Scandal" Earns the Series' 2nd-Highest-Ever Repeat Numbers

"Last Man Standing" and "Malibu Country" Make ABC No. 1 on Friday from 8-9pm

ABC's Repeat "Shark Tank" Wins its Slot Over Original Dramas on NBC and Fox

"20/20" Dominates NBC's "Rock Center with Brian Williams" on Friday at 10pm

"20/20-Saturday" Wins its Slot and Boosts ABC to a 5-Week High on the Evening

"Once Upon a Time" Finishes as the No. 1 TV Series in its Hour with Adults 18-49

"Revenge" Beats CBS' "The Good Wife" and NBC's "Apprentice" in Adults 18-49

Week No. 25

During the week of March 11, 2013, ABC finished No. 2 in Adults 18-49, tying CBS and pacing within 2-tenths of a rating point of an "Idol"-driven Fox for the lead (1.9/6). The Net ranked No. 1 for the week with Women 18-49 (tie).

· The only major net up in Adults 18-49, ABC grew over the prior week in viewers (+7% - 5.8 million vs. 5.4 million) and young adults (+13% - 1.7/5 vs. 1.5/4) to its best numbers since mid-February with "The Oscars" - since w/o 2/18/13.

Rankings: ABC aired 4 of the Top 20 TV shows for the week in Adults 18-49, placing 2 of the Top 6 shows and the No. 1 unscripted show with "The Bachelor: After the Final Rose," tying Fox's "American Idol-WED" for the lead: "The Bachelor: After the Final Rose" - No. 3, "The Bachelor" - No. 6, "Grey's Anatomy" - No. 14 and "Once Upon a Time" - No. 16. In addition, "After the Final Rose" and "The Bachelor" finale tied as week's No. 1 TV telecast with Women 18-34.


As "The Bachelor" and "The Bachelor: After the Final Rose" finished as the Top 2 TV shows on Monday, ABC won the night over its nearest competition (Fox) by 64% in Total Viewers (10.5 million vs. 6.4 million) and by 80% in Adults 18-49 (3.6/10 vs. 2.0/5), ranking No. 1 in all 6 half-hours. The Net won the night for the 3rd time in 4 weeks. ABC was up over the year-ago night by 12% in Total Viewers and by 20% in Adults 18-49 (9.4 million and 3.0/8 on 3/12/12).

· The Net posted its highest rated Monday in 1-1/2 years among Adults 18-49 - since 9/19/11.

"The Bachelor" (8:00-10:07 p.m.)

Wrapping with season-highs and dominating its time period, ABC's "The Bachelor" 17th-season finale was up over last season's finale by 13% in Total Viewers (10.4 million vs. 9.2 million) and by 21% in Adults 18-49 (3.5/10 vs. 2.9/8). The finale spiked over the prior week's telecast (8.5 million and 2.8/7 on 3/4/13) in viewers (+22%) and young adults (+25%).

· Building throughout its broadcast, "The Bachelor" drew 14.0 million viewers and a 4.9/13 in Adults 18-49 from 10:00-10:07 p.m., as Sean Lowe proposed Catherine Giudici.

· "The Bachelor" was Monday's most social TV show with 616,000 tweets, representing a 148% spike week to week and the most for any telecast of the program this season. During its full season run, "The Bachelor" generated a total of 3.2 million tweets, nearly quadrupling last season's number (+279% over last year's 850,000).

· On average, "The Bachelor" finished up over the prior season across key demographics, including in Total Viewers (+3%), Adults 18-49 (+7%), Adults 18-34 (+17%) and Women 18-34 (+22%).

"The Bachelor: After the Final Rose" (10:07-11:00 p.m.)

ABC's "The Bachelor: After the Final Rose" towered over the 10 o'clock hour, beating the combined delivery of CBS and NBC among viewers (+6% - 10.8 million vs. 10.1 million) and young adults (+52% - 3.8/10 vs. 2.5/7). "The Bachelor: After the Final Rose" grew over last year's special by 9% in viewers and by 15% in Adults 18-49 - 9.9 million and 3.3/8 on 3/12/12.

· In Adults 18-49, "The Bachelor: After the Final Rose" ranked as this season's No. 2 entertainment telecast (on any broadcaster) in the 10 o'clock hour, behind only the primetime portion of ABC's "New Year's Rockin' Eve '13."


"Celebrity Wife Swap" (8:00-9:00 p.m.)

At 8:00 p.m., opposite the opening hour of Fox's 2-hour "Hell's Kitchen" season premiere, ABC's "Celebrity Wife Swap" grew week to week by 22% in Total Viewers (5.0 million vs. 4.1 million) and by 7% in Adults 18-49 (1.6/5 vs. 1.5/4). On average, "Celebrity Wife Swap" is improving the hour for ABC year to year by 4% in Total Viewers and by 20% in Adults 18-49.

"The Taste" (9:00-10:00 p.m.)

During the 9 o'clock hour against the conclusion of the "Hell's Kitchen" opener, ABC's "The Taste" season finale gained 9% week to week in Total Viewers (3.5 million vs. 3.2 million).

"Body of Proof" (10:00-11:00 p.m.)

Building on its lead-in at 10:00 p.m. with viewers, ABC's "Body of Proof" continued to more than double the overall audience of NBC's "Smash" (+128% - 6.6 million vs. 2.9 million) and led by 33% in Adults 18-49 (1.2/3 vs. 0.9/3). The ABC drama grew its overall audience for the 2nd straight week to turn in its 2nd-most-watched telecast this season.


Airing repeats in the opening and closing hours of the night, ABC outdelivered NBC's Thursday lineup by 2.5 million viewers (5.6 million vs. 3.1 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/4). CBS and Fox each aired all-original programming on the night.

"Grey's Anatomy" (9:00-10:02 p.m.)

On its first original telecast since February (since 2/21/13) and on the first Thursday in Daylight Saving Time, ABC's "Grey's Anatomy" (2.6/7) doubled its Adult 18-49 lead-in (+100% over a repeat "Shark Tank") to run a strong second in the 9 o'clock hour to CBS' "Person of Interest" (which had the benefit of originals of "The Big Bang Theory"/"Two and a Half Men" as a lead-in), beating Fox's "Idol"-led "Glee" by 30% (2.0/6) and NBC's comedies by 86% ("The Office"/"1600 Penn" = 1.4/4). "Grey's" won the hour and stood as the No. 1 drama of the night in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· "Grey's" is one of TV's biggest gainers via TV playback, adding on 1.7 Adult 18-49 rating points (+53%) from its preliminary next-day numbers to its L+7 finals.

"Scandal" (10:02-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Scandal" beat out NBC's repeat "Law & Order: SVU" in Total Viewers (+3% - 3.9 million vs. 3.8 million) and Adults 18-49 (+22% - 1.1/3 vs. 0.9/3).

· "Scandal" grew week to week by 8% in viewers and by 10% in young adults to deliver the series 2nd-highest-ever encore numbers.


Although "Shark Tank" was a repeat in the middle hour of the night, ABC ranked No. 1 on Friday in Adults 18-49 (1.4/5), beating CBS by 16% (1.2/4) and all-original lineups on NBC by 55% (0.9/3) and Fox by 75% (0.8/3). Season to date, ABC is the No. 1 network on Friday in Adults 18-49, with its strongest delivery on the night in 4 years - since the 2008-09 season.

Please Note: On the first Friday of Daylight Saving Time, overall Adult 18-49 TV usage was down -5% week to week, with an even sharper -8% decline from 8:00-9:00 p.m.

"Last Man Standing"/"Malibu Country" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's "Last Man Standing" and "Malibu Country" ranked No. 1 in the hour in Total Viewers (6.0 million) and Adults 18-49 (1.3/5), defeating Fox's "Kitchen Nightmares" (3.0 million and 1.1/4) and NBC's "Fashion Star" (2.7 million and 0.7/3).

"Shark Tank" (9:00-10:01 p.m.)

At 9:00 p.m., ABC's repeat "Shark Tank" spiked over its Adult 18-49 lead-in by 36% to win its hour (1.5/5), leading originals of NBC's "Grimm" by 7% (1.4/5) and Fox's "Touch" by 150% (0.6/2). "Shark Tank" also stood as the most-watched program in the 9 o'clock hour (6.0 million). "Shark Tank" delivered its 2nd-highest-ever encore numbers with viewers and young adults.

"20/20" (10:01-11:00 p.m.)

From 10:00-11:00 p.m., ABC's "20/20" beat out "Rock Center with Brian Williams" by 2.7 million viewers (5.5 million vs. 2.8 million) and doubled the NBC newsmagazine in Adults 18-49 (+133% - 1.4/4 vs. 0.6/2) and Adults 25-54 (+100% - 2.0/5 vs. 1.0/3). "20/20" reported on unbelievable tales from the road, with potential life-saving tips, on "Highway Confidential."


ABC was the No. 1 broadcast network on Saturday night in Adults 18-49 (0.9/3), leading CBS by 29% (0.7/2), Fox by 29% (0.7/2) and NBC by 50% (0.6/2). The Net scored its top-rated Saturday with young adults in 5 weeks- since 2/9/13.

"Celebrity Wife Swap-3/16" (8:00-9:00 p.m.)

In the 8 o'clock hour, an encore of ABC's "Celebrity Wife Swap" beat an original of NBC's "American Ninja Warrior" by 50% in Adults 18-49 (0.6/2 vs. 0.4/2).

"20/20-Saturday" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "20/20-Saturday" won in its 2-hour time slot in both Adults 18-49 (1.0/3) and Adults 25-54 (1.4/4) over its network rivals. In its second hour, the ABC newsmagazine outdelivered CBS' "48 Hours Mystery" head to head from 10:00-11:00 p.m. by 25% in Adults 18-49 (1.0/3 vs. 0.8/3) and by 8% in Adults 25-54 (1.4/4 vs. 1.3/4). "20/20-Saturday" grew for the 2nd consecutive week to its best numbers this season in both Adult demos.


With a mix of repeat ("AFHV") and original programming up against nearly all first-run competition, ABC finished as the 2nd-most-watched broadcast net (6.1 million) on Sunday to CBS and paced within 1-tenth of a tie for first in Adults 18-49 (1.7/5 vs. 1.8/5).

"Once Upon a Time" (8:00-9:00 p.m.)

Surging over its Adult 18-49 lead-in at 8:00 p.m. (+53%), ABC's "Once Upon a Time" (2.3/6) tied CBS' "Amazing Race" as the No. 1 series in the hour. The ABC drama won its time slot with key Women (W18-34/W18-49) to rank as Sunday's highest-rated broadcast series in Women 18-49. "Once Upon a Time" held 100% of its week-ago Adult 18-49 rating and grew week to week with Women 18-49 (+3%) and Teens 12-17 (+25%). The show equaled an 8-week high in Women 18-49 and matched a 16-week high in Teens - since 1/20/13 and 11/25/12, respectively.

Please Note: "Once Upon a Time" is seeing much bigger ratings growth after day of air, up sharply over last Fall and the year-ago Spring. The Adult 18-49 increases for "Once Upon a Time" from L+SD to L+7 have gone from 42% last Fall up to 52% this Spring, and it is also showing a much bigger gain than the same point last Spring (39%). The ABC drama is posting similar playback increases in Total Viewers, gaining 36% this Spring, as compared to 31% in the Fall and 29% last Spring.

"Revenge" (9:00-10:01 p.m.)

In the 9 o'clock hour, ABC's "Revenge" (1.8/5) beat out its CBS drama competition by 20% in Adults 18-49, leading "The Good Wife" on every original head-to-head matchup in the hour. The ABC drama also defeated the opening hour of NBC's "Celebrity Apprentice" (1.7/4) in the key young adult sales demo (+6%). Additionally, the sophomore drama made ABC the No. 1 broadcaster in the time period with key Women (W18-49/W25-54).

· Season to date, "Revenge" is up 17% in Adults 18-49 over the same point in its freshman season.

"Red Widow" (10:01-11:00 p.m.)

During the 10 o'clock hour, ABC's "Red Widow" retained 91% of its Adult 18-49 (1.0/3) audience week to week, with 100% retention in Women 18-49.

· Based on the first round of Live + 7 Day data for the show that became available this morning, "Red Widow" spiked over its Live +Same Day numbers by 2.5 million viewers (7.1 million to 9.6 million) and by 40% in Adults 18-49 (1.5 rating to a 2.1 rating).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 03/11/13.

  [march 2013]  

· 20/20 (ABC)

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