or


[03/20/13 - 08:35 AM]
"Smash" Is the Most Upscale Broadcast Drama So Far This Season in Its Concentration of Adults 18-49 Living in Homes with $100K+ Incomes
NBC spins the numbers for Tuesday, March 19.

[via press release from NBC]

Tuesday Results:

* From 10-11 p.m. ET, "Smash" (0.8/2 in 18-49, 2.6million viewers overall) grew from its first half-hour to its second by 14 percent in adults 18-49 (to a 0.8 rating from a 0.7), by 11 percent in adults 25-54 (1.0 vs. 0.9) and 8 percent in total viewers (2.7 million vs. 2.5 million), a rare accomplishment in the 10 p.m. hour. Rival dramas on ABC and CBS declined half-hour to half-hour in all three categories..

* Note that "Smash" continues to add an exceptional amount of viewership via time-shifting, with last week's 18-49 rating growing by 63 percent or 0.55 of a point going from these next-day "live plus same day" ratings to "live plus three day" results (to a 1.42 from a 0.87). In that slot, last week's "Golden Boy" went up 15 percent from L+SD to L+3 (to a 1.79 from a 1.55, 0.24 of a point) and "Body of Proof" grew by 50 percent (1.77 vs. 1.18, 0.59 of a point).

* "Smash" is also currently the most upscale drama on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, and tied for the #2 most upscale series overall on those networks, with an index of 165 in "most current" results that include "live plus three day" time-shifting (100 represents an average concentration of those homes), up from a 150 index last season.

* At 8 p.m. ET, "Betty White's Off Their Rockers" (1.0/3 in 18-49, 3.7 million viewers overall) is 25 percent or up 0.2 of a rating point in adults 18-49 and 3 percent in total viewers versus last week's encore in this time period (0.8/3 in 18-49, 3.590 million viewers overall).

* At 8:30 p.m. ET, "Betty White's Off Their Rockers" (1.1/3 in 18-49, 3.7 million viewers overall) grew by 22 percent or 0.2 of a rating point in 18-49 and 3 percent in total viewers versus last week's results in this time period (0.9/3 in 18-49, 3.586 million viewers overall), despite this week's debut in the hour of ABC's "Splash."

* At 9 p.m. ET, "Go On" averaged a 1.0/3 in 18-49 and 2.9 million viewers overall) and at 9:30 p.m. ET, "The New Normal" delivered a 0.7/2 in 18-49 and 2.1 million viewers overall.

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2013]  
S
M
T
W
T
F
S
     


· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· BODY OF PROOF (ABC)
· GO ON (NBC)
· GOLDEN BOY (CBS)
· NEW NORMAL, THE (NBC)
· SMASH (NBC)





most recent ratings | view all posts
[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.

[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.

[03/04/25 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49, posting its strongest numbers across the board in 4 weeks.

[03/04/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 24: "Zero Day" Climbs to No. 1 in This Week's Top 10
The true-crime documentary series "American Murder: Gabby Petito" continued to thrill audiences (11.3 million views) while "Running Point," the Kate Hudson-starring comedy series from executive producer Mindy Kaling, debuted at No. 3, with 9.3 million views.

[03/04/25 - 10:54 AM]
97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49
The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).

[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.

[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.

[02/25/25 - 12:01 PM]
Top 10 Week of Feb. 17: "American Murder: Gabby Petito" Hits No. 1 in This Week's Top 10
Audiences also tuned in for the new drama-thriller series "Zero Day" - starring Robert De Niro, about a deadly cyberattack - which debuted at No. 2 in English TV (19.1 million views).

[02/25/25 - 09:11 AM]
Los Angeles Lakers vs. Denver Nuggets on "NBA Saturday Primetime on ABC" Viewership Up 29 Percent and Most-Watched Program of the Night Across All of Television
The game broadcast averaged 2,870,000 viewers and was the most-watched program of the night across all of television, according to Nielsen.

[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.

[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.

[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).

[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).