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[03/31/13 - 08:59 AM]
Encore Telecast of "Dateline NBC" Reports NBC's Highest 18-49 Rating in the Time Period, Excluding Sports, Since December 1
NBC spins the numbers for Saturday, March 30.

[via press release from NBC]

Saturday Primetime Results:

* From 8-10 p.m. ET, an encore telecast of "Dateline NBC" (0.7/2 in 18-49, 3.9 million viewers overall) reported NBC's highest 18-49 rating in the time period, excluding sports, since December 1 (with a rebroadcast of "It's a Wonderful Life"). In total viewers, it's a season high for NBC, excluding sports. From its first half-hour to its fourth, "Dateline" grew by 150 percent in 18-49 rating (to a 1.0 from a 0.4) and 83 percent in total viewers (5.0 million vs. 2.7 million).

* At 10 p.m. ET, a rebroadcast of "Saturday Night Live," with host Jeremy Renner and musical guest Maroon 5 (0.9/3 in 18-49, 3.1 million viewers overall) grew versus its results in this same slot one week earlier by 13 percent in adults 18-49 (to a 0.9 rating from a 0.8), by 44 percent in adults 25-54 (1.3 vs. 0.9) and by 44 percent in total viewers (3.129 million vs. 2.179 million). Among men 18-34, the 10 p.m. "SNL" encore tied for #1 among ABC, CBS and NBC.

In Late-Night Metered-Market Household Averages for Saturday night:

* An encore telecast of "Saturday Night Live," with host and musical guest Justin Bieber, averaged a 2.9/7 in metered-market households, and a 1.4/6 in the 25 markets with Local People Meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
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