Ratings Report, Week of April 1, 2013
(National Live + Same Day Program Ratings)
"Katie" is the Week's No. 1 Freshman Syndie Talk Show in HH, Viewers and W25-54
"Katie" Grows Across the Board, Earning its Best Numbers in 4 Weeks Among
Households and Total Viewers, While Equaling a 2-Month High with Women 25-54
Ranked Among the 18 Syndicated Talk Shows This Season, "Katie" Places
In the Top Tier and Qualifies as TV's Biggest Freshman Talker Since 2009
"Katie" National Ratings - Week 30
During the week of April 1, 2013, "Katie" finished as the No. 1 new syndicated talker in Households (1.7 rating), Total Viewers (2.127 million) and Women 25-54 (0.9 rating - tie).
· "Katie" was up across the board week to week, gaining with Households (+6%), Total Viewers (+4%) and posting double-digit growth across all key Women demographics: W18-34 +33%, W18-49 +20% and W25-54 +13%. In fact "Katie" earned 4-week highs in Homes and Viewers, while equaling its best rating in 2 months with Women 25-54 - since w/o 3/04/13 and w/o 2/4/13, respectively.
· Ranked among the 18 syndicated talk shows currently on the market, freshman "Katie" places in the top-tier across key measures: Households (No. 6 - 1.8 rating), Total Viewers (No. 6 - 2.401 million) and Women 25-54 (No. 6 - 1.0 rating). Overall "Katie" is TV's biggest new syndicated talker in 3 years - since "Dr. Oz" in 2009.
"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 04/01/13. Season to date = 9/10/12-04/07/13.