Propelled by its coverage of the NBA Playoffs, TNT extended its winning streak to three consecutive weeks as it once again ranked as basic cable's #1 network in primetime among total viewers, adults 25-54 and adults 18-49. TNT also won in primetime with adults 18-34 for the week, as well as in total day with adults 25-54.
TNT's NBA Playoffs coverage accounted for basic cable's Top 4 telecasts for the week among total viewers, as well as the Top 5 among adults 18-49 and Top 3 among adults 25-54. Leading the pack with total viewers and adults 25-54 was Wednesday night's Game 5 between the Chicago Bulls and Miami Heat, which drew 5.5 million viewers and 2.8 million adults 25-54. Wednesday night's Game 5 match-up between the Memphis Grizzlies and Oklahoma City Thunder drew 3.1 million adults 18-49 to rank as the top program for the week in that demo.
TNT's exclusive NBA Playoffs telecast on Thursday, May 16, featuring Game 5 between the New York Knicks and Indiana Pacers, delivered 4,590,000 total viewers and a 3.1 U.S. HH rating to propel the network to win the night across all cable. In fact, TNT has won the night across cable all seven nights the network has aired games during the second round of the playoffs (May 6-16). And since the beginning of the network's NBA Playoffs coverage on April 21, TNT has ranked #1 across all cable networks airing sports programming in primetime, averaging a 2.7 U.S. HH rating and more than 4.0 million viewers.
Adult Swim's Total Day performance ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable this week. Compared to the same week in 2012, Total Day delivery grew by strong double digits across the board - adults 18-24 by 28%, adults 18-34 by 25%, adults 18-49 by 20%, men 18-24 by 29%, men 18-34 by 30% and men 18-49 by 19%.
In Primetime (broadcast definition), Adult Swim once again ranked #2 among basic cable networks for delivery of adults 18-34. Versus the same week in 2012, Primetime delivery grew dramatically by double digits among adults 18-24 by 33%, adults 18-34 by 35%, adults 18-49 by 31%, men 18-24 by 23%, men 18-34 by 37% and men 18-49 by 22%.
Among Adult Swim original series, a new episode of its newest live-action comedy Your Pretty Face is Going to Hell (Thursday, 12 a.m.) increased delivery across all targeted young adults and men vs. the same time period last year, ranging between 8% and 48%.
Saturday night's Toonami block also scored success: new episodes of One Piece (1 a.m.) and Soul Eater (1:30 a.m.) ranked #1 in their respective timeslots among all targeted young adults and men, Bleach (12 a.m.) ranked #1 in its timeslot among adults 18-34 and men 18-24 & 18-34, and Naruto (12:30 a.m.) ranked #1 in its timeslot among adults and men 18-24 & 18-34. All new episodes within the anime block earned impressive double-digit growth across adults 18-34 & 18-49 and all targeted men - ranging between 15% and 348% - vs. the same time period last year.
Adult Swim programming - including Family Guy, American Dad, Robot Chicken, The Cleveland Show, Squidbillies and Loiter Squad - accounted for 25 of the top 50 telecasts on basic cable for the week among adults 18-34, and 29 of the top 50 telecasts with men 18-34, both more than any other network.
Across the third week of May 2013, Cartoon Network ranked as television's #1 network for Early Prime (7-9 p.m.) delivery of boys 6-11 & 9-14, and television's #1 network for Total Day delivery of boys 9-14.
Cartoon Network was the #1 television destination among all boys 2-11, 6-11 & 9-14 on all television Thursday Night (7-9p), #1 among boys 6-11 & 9-14 on Monday Night (7-9 p.m.), #1 among boys 2-11 & 6-11 on Sunday night (7-9 p.m.), #1 among boys 6-11 on Saturday Night (7-9 p.m.) and #1 among boys 9-14 on Friday night (7-9 p.m.).
A new episode of Cartoon Network's original animated series Adventure Time (Monday, 7:30 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, the #1 telecast of the day among kids 6-11 & 9-14 and boys 6-11 & 9-14, and #1 in its time period among boys 2-11. The new episode premiere of original series Regular Show (8 p.m.) also ranked #1 in its timeslot among kids 9-14 and all boys 2-11, 6-11 & 9-14, while MAD (8:30 p.m.) ranked #1 in its timeslot among all boy demos.
On Tuesday night, the network's newest original animated series Teen Titans GO! (7:30 p.m.) ranked as the #1 telecast of the day among boys 6-11 & 9-14, and #1 in its time period among boys 2-11. A new episode of The Looney Tunes Show (8 p.m.) also ranked #1 in its timeslot among all boys 2-11, 6-11 & 9-14, earning 2% delivery gains among kids 6-11.
The second season premiere or original series Annoying Orange (Thursday, 7:30 p.m.) ranked #1 in its time period among all boys 2-11, 6-11 & 9-14.
Cartoon Network's Saturday Morning new episode premieres of Pokémon BW: Adventures in Unova (8:30 a.m.) and Beyblade: Metal Fury (8 a.m.) both ranked #1 in their respective time periods among boys 9-14.
The hit TBS sitcom Men at Work brought in 1.7 million viewers in Live + 3 delivery for Thursday night's episode. In key demos, Men at Work drew a million adults 18-49 and half a million adults 18-34.
Tuesday night's episode of Who Gets the Last Laugh? scored growth over the prior week, garnering a Live + 3 audience of 1.2 million viewers (+2%), with 722,000 adults 18-49 (+2%) and 412,000 adults 18-34 (+21%).
TBS claimed basic cable's Top 2 movies for the week among adults 18-34, with 2 Fast, 2 Furious (592,000) on Saturday afternoon leading the pack, followed by The Hangover (551,000) on Sunday evening.
Last week, TBS's telecasts of The Big Bang Theory and accounted for 17 of basic cable's top 20 sitcom telecasts among total viewers and 18 of the top 20 sitcom telecasts among adults 18-49.
truTV's South Beach Tow kicked off the second half of its second season Wednesday night with 1.4 million total viewers. The show ranked as one of ad-supported cable's Top 5 entertainment programs in the 9:30 p.m. timeslot with total viewers, as well as adults 18-49 (624,000); adults 18-34 (389,000); and men 18-34 (174,000). It also helped truTV score a Top 10 ranking among all basic cable networks for the night in delivery of key adult and key male demos.
Back-to-back episodes of truTV's long-running hit Operation Repo (Wednesday at 10 p.m.) built on South Beach Tow's success with a total audience of 1.5 million viewers, including 715,000 adults 18-49 and 336,000 men 18-49. The show scored double-digit growth across the board compared to the same timeslot last year.