DISCOVERY CHANNEL'S "NAKED AND AFRAID" FINALE #1 IN ALL OF TELEVISION AMONG MEN IN PRIME TIME ON SATURDAY, AUGUST 3
- NAKED AND AFRAID #1 on Cable in Both P25-54/P18-49 and Grabs 2 Million Viewers -
(New York) Discovery Channel's NAKED AND AFRAID season finale special, Naked and Afraid: Bares All, was the #1 original cable telecast among Persons and Men 25-54 delivery and Persons and Men 18-49 delivery on Saturday, August 3. Saturday's airing earned 1.35 HH/1.09 P25-54 rating with 2 million total viewers P2+. Driven by the season finale special, Discovery Channel beat every broadcast network among Men 18-49 (no exclusions) in Prime.
Naked and Afraid: Bares All was #1 original telecast in ALL OF TELEVISION in both Men 25-54 and Men 18-49 delivery (no exclusions), out-delivering broadcast programs including FOX's "Guinness Champion Cup: Real Madrid vs. Everton," CBS' "48 Hours" and NBC's "Do No Harm," among others. The survivalists from the season and their family members reunited on Naked and Afraid: Bares All to share stories and insight while never-before-seen footage was aired for the first time.
Based on the success of the first season of NAKED AND AFRAID, Discovery Channel is currently casting for additional episodes. Interested survivalists who think they have what it takes to survive for 21 days NAKED AND AFRAID can go to www.dsc.discovery.com/survivenaked for more information.
Source: Nielsen. NHI Calendar. 8/3/13. Live+SD AA% and AA (000).