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[08/10/13 - 08:42 AM]
Friday's Broadcast Ratings: Local NFL Preseason Coverage Boosts Networks
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 9, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

ABC (5.442 million viewers, #3; adults 18-49: 1.6, #1) lead the demo charge on Friday with a repeat of "Shark Tank" (6.234 million viewers, #2; adults 18-49: 1.8, #1) followed by the season finale of "Primetime: Would You Fall for That?" (5.047 million viewers, #6; adults 18-49: 1.5, #3) and a new "20/20" (5.047 million viewers, #7; adults 18-49: 1.4, #4).

NBC (5.454 million viewers, #2; adults 18-49: 1.4, #2) then took home the silver with encores of "Betty White's Off Their Rockers" (3.736 million viewers, #10; adults 18-49: 0.9, #T10), another "Betty White's Off Their Rockers" (3.807 million viewers, #9; adults 18-49: 1.0, #9) and a two-hour "Dateline NBC" (6.295 million viewers, #1; adults 18-49: 1.6, #2).

Next up was CBS (5.613 million viewers, #1; adults 18-49: 1.1, #3) with second runs of "Undercover Boss" (5.440 million viewers, #4; adults 18-49: 1.2, #5), "Hawaii Five-0" (5.284 million viewers, #5; adults 18-49: 1.1, #T6) and "Blue Bloods" (6.116 million viewers, #3; adults 18-49: 1.1, #T6).

Meanwhile, FOX (3.504 million viewers, #4; adults 18-49: 1.0, #4) offered up repeats of "Bones" (4.134 million viewers, #8; adults 18-49: 1.1, #T6) and "The Following" (2.876 million viewers, #11; adults 18-49: 0.9, #T10).

And finally, The CW (1.656 million viewers, #5; adults 18-49: 0.6, #5) served up a repeat of "America's Next Top Model" (1.393 million viewers, #13; adults 18-49: 0.5, #T12) plus a new "America's Next Top Model" (1.920 million viewers, #12; adults 18-49: 0.7, #T12). In the netlet's target demo (women 18-34), "Top Model" delivered a 0.4 rating at 8:00/7:00c and a 0.8 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+66.67% - Primetime: Would You Fall for That?
+60.00% - Dateline NBC
+27.27% - 20/20
+16.67% - America's Next Top Model

Year-to-year changes (adults 18-49):
+133.33% - America's Next Top Model (vs. Nikita (Repeat))
+36.36% - Primetime: Would You Fall for That? (vs. 20/20 (Repeat))
+16.67% - 20/20 (vs. 20/20 (Repeat))
-71.93% - Dateline NBC (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/2, delayed by golf). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.1/1, delayed by golf).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/10/12):

Primetime coverage of the "2012 Summer Olympics" (19.81 million viewers, #1; adults 18-49: 5.7, #1) dipped to another low, however NBC (19.81 million viewers, #1; adults 18-49: 5.7, #1) was still the network to beat.

A distant second place then went to CBS (4.57 million viewers, #2; adults 18-49: 1.1, #T2) with repeats of "Undercover Boss" (4.92 million viewers, #2; adults 18-49: 1.4, #2), "CSI: NY" (4.16 million viewers, #6; adults 18-49: 1.1, #T5) and "Blue Bloods" (4.63 million viewers, #4; adults 18-49: 1.0, #7).

ABC (4.32 million viewers, #3; adults 18-49: 1.1, #T2) then claimed the bronze with its second run lineup of "Shark Tank" (3.98 million viewers, #7; adults 18-49: 1.2, #T3), "20/20" (4.36 million viewers, #5; adults 18-49: 1.1, #T5) and another "20/20" (4.64 million viewers, #3; adults 18-49: 1.2, #T3).

Meanwhile, FOX (2.40 million viewers, #4; adults 18-49: 0.6, #4) offered up rebroadcasts of "Bones" (2.48 million viewers, #8; adults 18-49: 0.7, #8) and a second "Bones" (2.32 million viewers, #9; adults 18-49: 0.6, #9).

And finally, repeats of "Nikita" (0.61 million viewers, #11; adults 18-49: 0.2, #11) and another "Nikita" (0.77 million viewers, #10; adults 18-49: 0.3, #10) on The CW (0.69 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Source: Nielsen Media Research





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