or


[08/21/13 - 07:25 AM]
Adult Swim Achieves First-Time #1 Primetime Ranking Among Coveted Adults & Men 18-34, Setting New Records for Summer 2013
Adult Swim spins the numbers for the summer to date.

[via press release from Adult Swim]

Adult Swim Achieves First-Time #1 Primetime Ranking Among Coveted Adults & Men 18-34, Setting New Records for Summer 2013

For Seven Straight Months, Total Day Delivery Average Also Ranks #1 with Adults 18-34 & 18-49, Men 18-34, 18-49 & 18-24

As summer 2013 draws to a close, Adult Swim for the first time in its history will rank #1 among basic cable networks for Primetime delivery of adults 18-34 and men 18-34, according to Nielsen Media Research. The young adult-targeted network also is on track to making summer 2013 its most-watched summer in its history for Total Day delivery of adults 18-34, 18-49 and 18-24, and men 18-34 and 18-24. Compared to the same time period in 2012, Adult Swim's average Primetime delivery performance expanded by significant double-digits, ranging between 13% and 29%.

Similarly, for the seventh month in a row (February-August 2013), Adult Swim's average Total Day delivery performance ranked #1 across all basic cable networks among adults 18-34, 18-49 & 18-24 and men 18-34, 18-49 and 18-24. Average Total Day delivery also grew across the board, ranging between 6% and 16%. The network also increased its Total Day lead over summer 2013's second place cable network (ESPN) among men 18-34 (by 125%) and men 18-49 (by 61%). Original programming as well - including The Venture Bros. (5th Season), Primetime Emmy-winning Childrens Hospital (5th Season) and NTSF:SD:SUV:: (3rd Season) - grew targeted deliveries significantly with new episode premieres during the summer time period.

Highlights of Adult Swim's summer 2013 performance, compared to the same 2012 time period, include the following:

PRIMETIME

· Adults 18-34 average delivery (555,000) increased by 19%, and ratings (0.8) by 14%

· Adults 18-49 average delivery (779,000) increased by 14%, and ratings (0.6) by 20%

· Adults 18-24 average delivery (287,000) increased by 25%, and ratings (1.0) by 25%

· Men 18-34 average delivery (304,000) increased by 18%, and ratings (0.9) by 13%

· Men 18-49 average delivery (407,000) increased by 13%, and ratings (0.6) were unchanged

· Men 18-24 average delivery (161,000) increased by 29%, and ratings (1.1) by 22%

· Total Viewers 2+ average delivery (1,490,000) and ratings (0.5) were unchanged

TOTAL DAY

· Adults 18-34 average delivery (564,000) increased by 11%, and ratings (0.8) by 14%

· Adults 18-49 average delivery (766,000) increased by 9%, and ratings (0.6) were unchanged

· Adults 18-24 average delivery (318,000) increased by 16%, and ratings (1.1) by 10%

· Men 18-34 average delivery (329,000) increased by 10%, and ratings (1.0) by 11%

· Men 18-49 average delivery (431,000) increased by 6%, and ratings (0.7) by 17%

· Men 18-24 average delivery (187,000) increased by 15%, and ratings (1.3) by 18%

· Total Viewers 2+ average delivery (1,367,000) and ratings (0.5) were unchanged

Among Adult Swim's original programming, Childrens Hospital (Thursdays, 12 a.m.) - winner of the 2012 Primetime Emmy Award for Outstanding Special Class Short-format Live-Action Entertainment Program - presented new episodes of its 5th season that earned mostly double-digit delivery gains among targeted demos, ranging between 7% and 21%. Returning original series The Venture Bros. (Sunday, 12 a.m.) ranked #1 on basic cable across summer 2013 in the timeslot among all targeted male demos 18-24, 18-34 & 18-49, with new episodes increasing average delivery of these same demos by double digits - between 38% and 54% - vs. the same time period in 2012. And NTSF:SD:SUV:: also presented new episodes that increased delivery of targeted adults and young men by significant double-digit gains (19% - 29%).

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 99 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

-30-

RATING PERIOD: 5/27/13 - 8/18/13 vs. 5/28/12 - 8/19/12

SOURCE: Nielsen Media Research based on Live+7 blended with Live+ SD most current data. Rankers based on 3 telecasts minimum.

NOTES: All ratings based on Total U.S. Television Universe of 115,000,000 homes.





  [august 2013]  
S
M
T
W
T
F
S
    


· CHILDRENS HOSPITAL (ADULT SWIM)
· NTSF:SD:SUV:: (ADULT SWIM)
· VENTURE BROS, THE (ADULT SWIM)





most recent ratings | view all posts
[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.