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[08/29/13 - 02:26 PM]
ABC Family's "Melissa & Joey" Sets Season Highs; "Baby Daddy" Hits 4-Week Highs in Target Demos
ABC Family spins the numbers for Wednesday, August 28.
[via press release from ABC Family]

Ratings Highlights for Wednesday, August 28, 2013 Final National Ratings

"Melissa & Joey" Spikes to Season Highs Across Target Female Demos and Sets 6-Week Highs in Adults 18-34, Adults 18-49 and Viewers 12-34; Is Cable TV's #1 Series at 8:00PM Season To Date in Target Demos

"Baby Daddy" Climbs to 4 Week Highs Across Core Female Demos; Is Cable TV's #1 Series at 8:30 PM Season to Date in Women 18-34/Females 12-34

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" climbed to season highs in Women 18-34 (326,000/1.0 rating), Women 18-49 (466,000/0.7 rating) and Females 12-34 (398,000/0.9 rating), and to 6-week highs in Adults 18-34 (412,000/0.6 rating), Adults 18-49 (617,000/0.5 rating) and Viewers 12-34 (496,000/0.5 rating).

· Season to date, "Melissa & Joey" is cable TV's #1 program in the time period across Adults 18-34 (508,000/0.8 rating), Women 18-34 (367,000/1.1 rating), Women 18-49 (567,000/0.9 rating), Viewers 12-34 (639,000/0.7 rating) and Females 12-34 (480,000/1.1 rating).

· Based on a full week of viewing, "Melissa & Joey" spikes by 50% in Total Viewers (1.408 million vs. 941,000), by 62% in Adults 18-34 (551,000 vs. 341,000), by 61% in Adults 18-49 (887,000 vs. 572,000) and by 56% in Viewers 12-34 (699,000 vs. 449,000).

"Baby Daddy" (8:30-9:00 p.m.)

At 8:30 p.m., "Baby Daddy" hit a 4-week high in Adults 18-34 (368,000/0.5 rating), Women 18-34 (276,000/0.8 rating) and Females 12-34 (370,000/0.8 rating), and set a 3-week high in Women 18-49 (395,000/0.6 rating).

· Season to date, "Baby Daddy" ranks as cable TV's #1 telecast in the half hour in Women 18-34 (390,000/1.2 rating) and Females 12-34 (534,000/1.2 rating), and is the #1 original cable TV program in Adults 18-34 (524,000/0.8 rating), Women 18-49 (564,000/0.9 rating) and Viewers 12-34 (691,000/0.8 rating).

· Season to date, based on Live + 7 ratings, "Baby Daddy" surges by 52% in Total Viewers (1.351 million vs. 890,000), by 80% in Adults 18-34 (577,000 vs. 320,000), by 61% in Adults 18-49 (843,000 vs. 523,000) and by 70% in Viewers 12-34 (760,000 vs. 448,000).

Source: NTI, U.S. ratings, 8/28/13, Live + SD; Season to date: 5/27/13-8/28/13, most current. L7 vs. L+SD: 5/29/13-8/11/13.





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· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)




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