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[09/03/13 - 08:44 AM]
ABC's "Mistresses" Surges to 12-Week Highs in Viewers and Adults 18-49 - Series High in Adults 18-34
ABC spins the numbers for Monday, September 2.
[via press release from ABC]

ABC's "Mistresses" Surges to 12-Week Highs in Viewers and Adults 18-49 - Series High in Adults 18-34

Spiking 18% over its lead-in at 9pm in Adults 18-49, ABC's Mistresses was up for the 2nd straight week with viewers (+17%) and young adults (+30%) to deliver 12-week highs on both Nielsen measures - since 6/10/13. In fact the show earned its 2nd-highest Adult 18-49 rating ever and posted new series highs with Adults 18-34 and Women 18-34.

During the 10 o'clock hour, ABC's repeat Castle doubled the audience of NBC's original drama (Siberia), led by 25% in Adults 25-54 and tied in Adults 18-49. Castle was up from its year-ago Labor Day rebroadcast in the hour by double-digits in viewers and key Adults: Total Viewers (+15%), Adults 18-49 (+17%) and Adults 25-54 (+11%).

Quick Take for Monday, September 2, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC's "Mistresses" Hits 12-Week Highs in Total Viewers and Adults 18-49, While Posting Series Highs in Adults 18-34 and Women 18-34

From 10-11pm, ABC's "Castle" Encore Doubles the Overall Audience of NBC's Original "Siberia" and Leads by 25% in Adults 25-54

"Mistress" (9:00-10:00 p.m.)

Spiking 18% over its lead-in at 9:00 p.m. in Adults 18-49, ABC's "Mistresses" was up for the 2nd straight week with Total Viewers (+17% - 4.1 million vs. 3.5 million) and Adults 18-49 (+30% - 1.3/4 vs. 1.0/3) to deliver 12-week highs on both Nielsen measures - since 6/10/13. In fact the show earned its 2nd-highest Adult 18-49 rating ever and posted new series highs with Adults 18-34 (1.1/4) and Women 18-34 (1.7/5).

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Castle" doubled the audience (3.8 million vs. 1.9 million) of NBC's original drama ("Siberia"), led by 25% in Adults 25-54 (1.0/3 vs. 0.8/2) and tied in Adults 18-49 (0.7/2). "Castle" was up from its year-ago Labor Day rebroadcast in the hour by double digits in viewers and key Adults: Total Viewers (+15%), Adults 18-49 (+17%) and Adults 25-54 (+11%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/2/13.





  [september 2013]  
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· CASTLE (ABC)
· MISTRESSES (ABC)
· SIBERIA (NBC)




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