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[09/22/13 - 08:56 AM]
"Law & Order: SVU" Locks Up NBC's Top Total-Viewer Result in Its Time Period, Excluding Sports, Since December 29
NBC spins the numbers for Saturday, September 21.
[via press release from NBC]

Saturday Primetime Results:

· At 10 p.m. ET, a rebroadcast of "Law & Order: SVU" (0.8/3, 3.7 million viewers overall) locked up NBC's top total-viewer result in the time period, excluding sports, since December 29, 2012 ("SVU," 4.0 million viewers).

· At 9 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (0.8/3 in 18-49, 3.2 million viewers overall) captured NBC's biggest overall audience in the time period, excluding sports, since March 30. The 9 p.m. "SVU" rebroadcast out-rated CBS's rival "NCIS: LA" encore in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

· At 8 p.m. ET, an encore " American Ninja Warrior " (0.6/2 in adults 18-49, 2.5 million viewers overall) delivered NBC's second-biggest non-sports total-viewer result in the time period since March 30, trailing over that span only last week's "Million Second Quiz."

· The "American Ninja Warrior" rebroadcast grew from half-hour to half-hour in every key ratings category, including gains of 40% in adults 18-49 (to a 0.7 rating from a 0.5) and 75% in adults 18-34 (0.7 vs. 0.4).

· "SVU" and "American Ninja Warrior" combined to deliver NBC's top Saturday primetime total-viewer result (3.1 million), excluding sports, since March 30 (3.5 million with "Dateline NBC" and an "SNL" encore).

In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Ben Affleck and musical guest Kanye West averaged a 2.7/7 in metered-market households and a 1.1/5 in 18-49 in the 25 markets with Local People Meters

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· AMERICAN NINJA WARRIOR (NBC)
· DATELINE NBC (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MILLION SECOND QUIZ, THE (NBC)
· SATURDAY NIGHT LIVE (NBC)




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