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[10/03/13 - 08:56 AM]
The Debut of "Ironside" Tops the Year-Ago Debut of "Chicago Fire" in Its Time Period in Total Viewers by 3%
NBC spins the numbers for Wednesday, October 2.

[via press release from NBC]

Wednesday Primetime Results:

· The debut of "Ironside" (1.4/4 in adults 18-49, 6.8 million viewers overall from 10-11 p.m. ET) topped NBC's comparable year-ago debut in this time period in total viewers by 3% (6.807 million vs. 6.614 million for "Chicago Fire" on Oct. 10, 2012). "Ironside" retained 99.7% of last night's total-viewer lead-in from "Law & Order: SVU" (6.807 million vs. 6.829 million). In adults 18-49, "Ironside" finished within 0.5 of a point of the year-ago "Chicago Fire" premiere (1.9) and within 0.6 of last night's "SVU" lead-in (2.0). In the time period, "Ironside" ranks #2 among ABC, CBS and NBC in total viewers.

· "Law & Order: SVU" (2.0/5 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET) is up 11% versus last year's second telecast in 18-49 rating (1.8 on Oct. 10, 2012) and up 10% in total viewers (6.829 million vs. 6.236 million). From its first half-hour to its second, "SVU" grew in every key ratings category.

· Note that in "Live Plus Three Day" ratings last week: "Law & Order: SVU" added 34% or 0.90 of a point to its next-day "live plus same day" 18-49 rating (to a 3.58 in L+3 from a 2.68 in L+SD) and in total viewers, added 24% or 2.312 million persons (11.896 million vs. 9.584 million).

· "Revolution" (1.5/5 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET) improved by 15% on NBC's time-period result last year on the second regular Wednesday of the season (1.3 on Oct. 10, 2012, a Presidential debate disrupted Wednesday, Oct. 3) and was up 35% in total viewers (5.393 million vs. 3.997 million). Versus NBC's slot average last season, "Revolution" is up by 7% in 18-49 (1.5 vs. 1.4, "live plus same day, non-sports") and up 20% in total viewers (5.393 million vs. 4.509 million).

· Note that in "Live Plus Three Day" ratings last week: "Revolution" added 41% or 0.74 of a point to its next-day "live plus same day" 18-49 rating (to a 2.56 in L+3 from a 1.82 in L+SD) and in total viewers, added 29% or 1.999 million persons (8.806 million vs. 6.807 million).

· "Revolution" is also a strong upscale draw, indexing last week at a 125 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

· For the night, NBC finished within 0.9 of a rating point of #1 (1.6 vs. 2.5 for ABC and CBS), cutting in half a gap that stood at 1.8 of a rating point for the second regular Wednesday of last season (1.7 vs. 3.5 for Fox on Oct. 10, 2012).

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2013]  
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· CHICAGO FIRE (NBC)
· IRONSIDE (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· REVOLUTION (NBC)









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