[10/09/13 - 11:07 AM]
"Supernatural" and "The Originals" Scare Up The CW's Most Watched Tuesday in Four Years
The CW spins the numbers for Tuesday, October 8.

[via press release from The CW]


SUPERNATURAL Has Most Watched and Highest-Rated Premiere in Three Years

SUPERNATURAL Has Best A18-49 Rating For Any Episode Since 2010

THE ORIGINALS Gives Tuesdays Some Bite, Growing Time Period Double Digits Versus Last Season

October 9, 2013 (Burbank, CA) - The ninth season premiere of SUPERNATURAL and the time period premiere of THE ORIGINALS combined to give The CW its most watched (2.23 million) Tuesday night in more than four years (since 9/8/09), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, October 8, 2013.

The ninth season premiere of SUPERNATURAL was the series' most watched (2.53 million) and highest-rated premiere since 2010 in all key demos (1.0/3 in adults 18-34, 1.2/3 in adults 18-49).

It was SUPERNATURAL's best adults 18-49 rating for any episode since 2010 (10/15/10).

Versus last season's premiere, SUPERNATURAL was up 37% in total viewers, up 25% in adults 18-34, up 33% in women 18-34 (1.2/4), and up 50% in adults 18-49.

It was The CW's best performance in the time period (Tuesday 9:00-10:00 pm) in more than two years in adults 18-34, adults 18-49 and women 18-49.

Moving to its new lead-off slot on Tuesday nights, THE ORIGINALS also had some bite, averaging 1.92 million viewers and a 1.1/4 in women 18-34, a 0.8/3 in adults 18-34, and a 0.9/3 in adults 18-49.

Compared to last season's average in the time period (Tuesday 8:00-9:00 pm), THE ORIGINALS was up 60% in adults 18-34, up 57% in women 18-34, up 80% in adults 18-49 and up 71% in women 18-49, and by 58% in total viewers.

Versus the equivalent week last year, THE ORIGINALS improved the time period by 26% in total viewers, by 14% in adults 18-34, by 29% in adults 18-49.

Last night was The CW's highest rated Tuesday night in two years in adults 18-34 (0.9/3, since 11/8/11), women 18-34 (1.2/4, since 11/29/11), adults 18-49 (1.0/3, since 9/13/11) and women 18-49 (1.2/3, since 9/27/11).

According to data from Trendrr.tv, SUPERNATURAL was the most tweeted-about show on broadcast television last night.

Last season, SUPERNATURAL averaged a 38% increase in total viewers when Live + 7 Day delayed viewing was added. In adults 18-34, the numbers were even higher, typically jumping 48% in L+7, and in adults 18-49 it increased 48% in L+7.

Digital streaming of SUPERNATURAL last season averaged a 29% increase in its total audience per episode.

This week's episode of THE ORIGINALS will repeat Thursday, 9:00-10:00 pm ET, following an original episode of THE VAMPIRE DIARIES.

  [october 2013]  


most recent ratings | view all posts
[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.

[10/05/15 - 08:12 AM]
Saints Overtime Win Over Cowboys Is Up 8% from the "SNF" Matchup for Week 4 of the NFL Season in 2014
NBC spins the numbers for Sunday, October 4.

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.