"48 HOURS: LOVED TO DEATH," AN INVESTIGATION INTO DATING AND BREAKUP VIOLENCE, WAS SATURDAY'S #1 NON-SPORTS PROGRAM WITH ADULTS 25-54 - THE DEMOGRAPHIC THAT MATTERS MOST TO THOSE WHO ADVERTISE IN NEWS - AS WELL AS VIEWERS, ADULTS 18-49 AND HOUSEHOLDS
"48 HOURS" POSTS YEAR-TO-YEAR GAINS IN VIEWERS (+2%) AND HOUSEHOLDS (+3%)
48 HOURS: "Loved to Death," an investigation into dating and breakup violence, was Saturday night's top non-sports program in adults 25-54, the demographic that matters most to those who advertise in news, as well viewers and adults 18-49, according to Nielsen live plus same day ratings for Oct. 26, 2013.
48 HOURS: "Loved to Death" (10:00-11:00 PM) posted a 3.7/07 household rating with 5.16m viewers, a 1.4/04 in adults 25-54 and a 0.9/03 in adults 18-49. Compared to the same night last year, 48 HOURS was up +2% in viewers and +3% in households.
Reported by Tracy Smith, 48 HOURS: "Loved to Death" explored dating and breakup violence through an inside look at the murder of 18-year-old Lauren Dunne Astley at the hands of her ex-boyfriend, Nathaniel Fujita. The couple had broken up, reunited, and broken up again at the time of the murder. Nathaniel had trouble dealing with the breakup, and Lauren secretly went to visit him one last time. It was the last time she was seen alive.
In a short time, their names were added to the growing and startling statistics on dating and breakup violence. "It is a crime that has no zip code," reported Smith. "It's urban, suburban, and rural. A relationship ends and what happens is an emotional surge of uncontrollable anger. It can be verbal, physical and sometimes, as in the case of Lauren Astley, it can end in death."
48 HOURS: "Loved to Death" is produced by Marcelena Spencer. Mead Stone and Bruce Spiegel are the producer-editors. Kathleen O'Connell is the development producer. Claire Anderson is the field producer. Peter Schweitzer is the senior producer. Susan Zirinsky is the senior executive producer.