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[11/01/13 - 08:33 AM]
ABC Wins the Opening Night of the November Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, October 31.

[via press release from ABC]

ABC Wins the Opening Night of the November Sweep for the First Time in 6 Years

With It's the Great Pumpkin, Charlie Brown, Grey's Anatomy and Scandal, ABC won the opening night of the November Sweep for the first time in 6 years (since 2007) in Adults 18-49, leading runner up CBS by 30% (2.6/8 vs. 2.0/6).

· ABC's Scandal and Grey's Anatomy stood as the Top 2 TV shows of the night in Adults 18-49, respectively.

· From 8-9pm, ABC's encore telecast of It's the Great Pumpkin Charlie Brown beat NBC's SNL Halloween Special by 29% in Adults 18-49 (2.2/8 vs. 1.7/6). In viewers and young adults, the special delivered ABC's best numbers in the time period in 1 year - 11/1/12.

· From 9-11pm, Grey's (2.6/8) and Scandal (2.9/9) both dominated their respective time periods in Adults 18-49, with Scandal essentially beating the combined delivery of CBS Elementary (1.7/5) and NBC's Parenthood (1.3/4).

· In Total Viewers Grey's (+2% - 4 week high) and Scandal (+7%) were each up week to week.

· Despite the decline in TV usages levels on Halloween night (-8% week to week), Scandal retained 100% of its week-ago delivery in Adult 18-49.

Quick Take for Thursday, October 31, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Wins the First Night of the November Sweep for the First Time in 6 Years With "Scandal" and "Grey's" Finishing as the Top 2 TV Shows on Thursday

"It's the Great Pumpkin, Charlie Brown" Delivers a 1-Year High in its Time Slot

Building Week to Week, "Grey's Anatomy" Draws it Biggest Audience in 4 Weeks

Up 7% Week to Week in Viewers and Retaining 100% in Adults 18-49, "Scandal" Nearly Beats the Combined Delivery of its CBS and NBC Drama Competition at 10pm

ABC Thursday Prime (8:00-11:00 p.m. - 8.4 million and 2.6/8 in AD18-49):

With "It's the Great Pumpkin, Charlie Brown," "Grey's Anatomy" and "Scandal," ABC won the opening night of the November Sweep for the first time in 6 years (since 2007) in Adults 18-49, leading runner up CBS by 30% (2.6/8 vs. 2.0/6). In fact, the Network finished No. 1 in 5 of 6 half-hours on the evening.

· ABC's "Scandal" and "Grey's Anatomy" stood as the Top 2 TV shows of the night in Adults 18-49, respectively. In fact, it was "Scandal's" first time ever to hold the No. 1 show position on Thursday.

Please Note: On Halloween, overall Adult 18-49 TV usage levels on Thursday were down 8% week to week (32.1 vs. 34.9).

"It's the Great Pumpkin, Charlie Brown" (8:00-9:00 p.m. - 7.0 million and 2.2/8 in AD18-49):

From 8:00-9:00 p.m., ABC's encore telecast of "It's the Great Pumpkin, Charlie Brown" beat NBC's "SNL Halloween" special by 29% in Adults 18-49 (2.2/8 vs. 1.7/6) and nearly tied for CBS' comedies for the lead in the hour, beating "The Millers" from 8:30-9:00 p.m. (2.1/7 vs. 2.0/7).

· In viewers and young adults, the PEANUTS Halloween special delivered ABC's best numbers in the time period in 1 year - since 11/1/12. In addition, it posted the Net's highest Kids 2-11 rating in the hour since December 2011 - since 12/15/11.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.9 million and 2.6/8 in AD18-49):

ABC's "Grey's Anatomy" dominated the 9 o'clock hour in Adults 18-49 (2.6/8), leading CBS' comedies by 30% ("The Big Bang Theory"/"Two and a Half Men" = 2.0/6) and for the 4th week in a row more than doubled NBC's comedies (+117% over "Sean Saves the World"/"The Michael J Fox Show" = 1.2/3).

· Gaining week to week (+2%), "Grey's Anatomy" drew its biggest audience in 4 weeks - since 10/3/13.

"Scandal" (10:00-11:00 p.m. - 9.2 million and 2.9/9 in AD18-49):

Building on its "Grey's" lead-in for the 5th week running in Adults 18-49 (+12%) at 10:00 p.m., ABC's "Scandal" (2.9/9) nearly beat the combined delivery of its CBS and NBC drama competition in the hour, outdelivering "Elementary" by 71% (1.7/5) and "Parenthood" by 123% (1.3/4).

· Despite the decline in TV usage levels, "Scandal" was up 7% week to week in Total Viewers and retained 100% of its Adult 18-49 audience.

Social Stats: "Scandal" was once again Thursday's No. 1 most social TV series with 193,783 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/31/13. Socialguide 10/31/13, Total Tweets for each episode +/- 3hrs during telecast.





  [november 2013]  
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M
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· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· PARENTHOOD (NBC)
· SATURDAY NIGHT LIVE (NBC)
· SCANDAL (ABC)





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