[11/19/13 - 11:42 AM]
Chiefs-Broncos on NBC's "Sunday Night Football" Is Most-Watched November Primetime Game in 17 Years
NBC further spins the numbers for Sunday, November 17.

[via press release from NBC]


Most-Watched Primetime Game This Season With 26.9 Million Viewers

NBC NFL Telecasts Rank as 5 of 10 Most-Watched Primetime Shows since Super Bowl

NBC NFL Rating, Viewership & Women's Demos on Record Pace

STAMFORD, Conn. - November 19, 2013 - Last week's NBC Sunday Night Football game, featuring Peyton Manning and the Denver Broncos defeating the previously unbeaten Kansas City Chiefs, 27-17, averaged 26.9 million viewers - marking the best primetime viewership for a November game in 17 years and a 48% increase over last season's Week 11 SNF game (18.2 million viewers for Baltimore-Pittsburgh).

The previous best November primetime viewership was 31.5 million viewers for the defending Super Bowl-champion Dallas Cowboys' 21-6 win over Brett Favre and the Green Bay Packers on ABC on November 18, 1996.

The Chiefs-Broncos SNF matchup easily won the week as TV's most-watched primetime show, topping the No. 2 show by 39% ("NCIS," 19.4 million), according to official live plus same day national data released today by The Nielsen Company. Chiefs-Broncos is the most-watched SNF game this season (including the Thursday night opener), edging out the Oct. 20 Broncos-Colts game featuring Manning's return to Indianapolis.

The Broncos' victory - highlighted by Manning's 323 passing yards and one touchdown -- on Sunday Night Football (8:31-11:59 PM ET) also posted the week's highest primetime rating (15.5/25) and a 9.9 rating in the Adult 18-49 demographic.

NBC NFL telecasts rank as five of the 10-most watched primetime television shows (based on live plus same day data) since the February 2013 Super Bowl. Following are the most watched shows since Super Bowl XLVII:

Program, Date Avg. Viewers
1. Academy Awards, 2/24/13 40.4 million
2. Grammy Awards, 2/10/13 28.4 million
3. Sunday Night Football (Chiefs-Broncos), 11/17/13 26.9 million
4. Sunday Night Football (Broncos-Colts), 10/20/13 26.9 million
5. NBA Finals Game 7 (Spurs-Heat), 6/20/13 26.3 million
6. Oscars Red Carpet Preview, 2/24/13 25.5 million
7. Sunday Night Football (Giants-Cowboys), 9/8/13 25.4 million
8. "NFL Kickoff" Game (Ravens-Broncos), 9/5/13 25.1 million
9. NCAA Men's Basketball Championship (L'ville-Michigan), 4/8/13 23.4 million
10. Sunday Night Football (Redskins-Cowboys), 10/13/13 22.1 million

NBC NFL games are averaging a 13.0 HH rating and 22.0 million viewers per telecast - the network's best 11-week start since acquiring the SNF package in 2006. In addition, SNF tops primetime in Adults, Men and Women 18-34 and 18-49 demos and Adults and Men 25-54. SNF is also on record pace in the Women's 18-49 and 25-54 demos.

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  [november 2013]  


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