[11/26/13 - 12:49 PM]
College Football: ABC Saturday Night Football Most-Viewed Prime Time Program
ESPN spins the numbers for Saturday, November 23.

[via press release from ESPN]

College Football: ABC Saturday Night Football Most-Viewed Prime Time Program

· Oklahoma City & Tulsa Lead All Markets for Baylor at Oklahoma State Telecast

· ABC, ESPN, ESPN2 & ESPNU Continue Audience Growth Over Last Year

· ESPN Millions Access ESPN Digital Platforms

ABC's Saturday Night Football Presented by Windows telecast on November 23 - Oklahoma State defeating Baylor 49-17 - averaged 6,616,000 viewers and a 4.0 HH US rating, making it the most-viewed program of the night across all networks. The matchup also helped ABC win the night among households, viewers and in all key male and adult demographics (18-34, 18-49 and 25-54).

ABC also televised the third most-viewed college football game of the week, averaging 4,027,000 viewers and a 2.7 HH US rating for its Saturday split national telecast of Ohio State defeating Indiana 42-14 and Arizona beating Oregon 42-16.

Oklahoma City & Tulsa Lead All Markets for Baylor at Oklahoma State Telecast

Oklahoma City was the top metered market for ABC's Baylor at Oklahoma State telecast, averaging a 32.2 rating. Tulsa, Oklahoma's other metered market, was a close second, delivering a 29.2 rating. Columbus was third with an 18.5 rating followed by Austin (15.0), Dallas-Fort Worth (10.3), Birmingham (9.8), Dayton (8.7), Cleveland (6.4), San Antonio (6.1) and Houston (5.3).

ABC, ESPN, ESPN2 & ESPNU Generating More Viewers than Last Season

Through week 13 of the season, college football game telecasts across ABC, ESPN, ESPN2 and ESPNU are averaging more viewers than at the same point in 2012:

· ABC is averaging 4,693,000 viewers for a 5 percent increase (vs. 4,486,000).

· ESPN is averaging 2,684,000 viewers for a 3 percent increase (vs. 2,614,000).

· ESPN2 is averaging 1,130,000 viewers for a 7 percent increase (vs. 1,055,000).

· ESPNU is averaging 410,000 viewers for a 5 percent increase (vs. 392,000).

Millions Access ESPN Digital Platforms

ESPN Digital Media's college football content across all platforms - ESPN.com homepage and college football section, the ESPN Mobile Web college football section, college football content on ESPN's SportsCenter app, ESPN ScoreCenter app's The Lead and college football card, WatchESPN/ESPN3, and the ESPN College Football app - generated an average minute audience of more than 222,000 on Saturday.

More than 7,100,000 fans accessed either the ScoreCenter app or the recently launched SportsCenter app on Saturday, while video starts of college football content on ESPN.com totaled 3,900,000. Tuesday through Saturday, WatchESPN and ESPN3 had nearly 46,400,000 live minutes viewed.

  [november 2013]  


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