or


[11/29/13 - 08:47 AM]
NBC's Coverage of "Macy's Thanksgiving Day Parade" Marched to an 11-Year High in Metered-Market Households, Its Highest Rating Since 2002
NBC spins the numbers for Wednesday, November 27 and Thursday, November 28.

[via press release from NBC]

Thursday Primetime Results:

Note that the fast-affiliate Nielsens that came in at 11 a.m. ET / 8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures in the fast-affiliate ratings.

· In metered-market results, which are time zone-adjusted, NBC Sports' coverage of last night's Pittsburgh Steelers-Baltimore Ravens game averaged an 11.8 rating, 24 share in metered-market households from 8:30-11:45 p.m. ET, up 3% versus the year-ago 11.5/23 and the #1 primetime rating of the night.

· NBC's Steelers-Ravens overnight increased every half hour from 9:30 p.m. on, peaking at a 14.0/30 from 11:30-11:45/

· Top local markets were: Pittsburgh, 38.3 Rating, 63 share; Baltimore, 37.8/64; Dayton, 17.9/31; Buffalo, 17.1/31; Richmond, 16.6/29.

Thursday Metered-Market Results:

· NBC's coverage of "Macy's Thanksgiving Day Parade" marched to an 11-year high in metered-market households, its highest rating in the local markets since 2002, and the "The National Dog Show Presented by Purina" walked off with its top overnights in nine years, since 2004.

· From 9 a.m.-noon, the 87th annual "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," averaged a 13.5 rating, 28 share in households in the 56 local markets metered by Nielsen Media Research. It's an 11% gain versus last year's 12.2/26, giving yesterday's coverage the event's highest overnights since 2002 (15.0). In the 25 markets with Local People Meters, the parade averaged a 7.2/30 in adults 18-49, up 9% versus last year's 6.6/27, best for the event in the Local People Meters since 2003 (10.1, when only the New York market was measured in the LPMs).

· From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina" (6.0/14 in metered-market households) romped 13 percent ahead of last year's 5.3/12 and 28% ahead of its 4.7/11 of two years ago, to take home the event's top numbers in metered-market households since 2004.

· In the Local People Meters, "The National Dog Show Presented by Purina," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei, jumped by 12 percent, to a 2.9/11 from last year's 2.6/10, and by 38% versus its 2.1/8 of two years ago, making this the highest rated "National Dog Show" in the 12 years NBC has televised the event on Thanksgiving Day.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/10 (delayed by an NFL overrun, subject to adjustment); CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.4/8 (delayed by an NFL overrun, subject to adjustment); "Late Show," 0.6/3 with an encore; "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.9/7 in metered-market households, delayed by an NFL overrun, subject to adjustment) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.9/6 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/5 in metered-market households with an encore delayed by an NFL overrun (subject to adjustment), and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Wednesday Primetime Results:

· From 9-11 p.m. ET, "Saturday Night Live Thanksgiving" (1.6/5 in 18-49, 4.9 million viewers overall) scored NBC's highest adult 18-49 rating in the time period in eight weeks (since Oct. 2). The "SNL" special ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers and tied for #1 among those networks in adults 18-34 and men 18-34. From its first half-hour to its fourth, "Saturday Night Live Thanksgiving" grew by 13% in adults 18-49 (to a 1.7 rating from a 1.5) and 19% in women 18-49 (1.9 vs. 1.6).

· From 8-9 p.m., "The Making of The Sound of Music Live!" (1.0/3 in 18-49, 4.9 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period among ABC, CBS, NBC and Fox in total viewers. The NBC Special held steady or grew from half-hour to half-hour in every key demographic. "The Making of The Sound of Music Live!" improved by 9% on NBC's time-period average in the slot last season in total viewers (4.916 million vs. 4.509 million).

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2013]  
S
M
T
W
T
F
S
     


· SATURDAY NIGHT LIVE (NBC)
· SOUND OF MUSIC LIVE!, THE (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[11/21/25 - 12:00 PM]
CBS Series Top L+7 Multiplatform Competitive Charts
Seven weeks into the 2025/26 broadcast season, "Tracker" is the #1 series, averaging 14.2 million viewers across broadcast and streaming.

[11/20/25 - 04:55 PM]
"Dancing with the Stars" Jumps to Season Highs with Epic "Prince Night"
The show rose dramatically over its year-ago penultimate episode in Total Viewers, with its best semifinals performance in seven years.

[11/20/25 - 11:31 AM]
"Landman" Season 2 Premiere Delivers Record Breaking 9.2 Million Global Streaming Views in Its First Two Days on Paramount+
Views increased by +262% from the first season premiere, making it the most watched premiere for any original series for Paramount+.

[11/20/25 - 08:22 AM]
"Live with Kelly and Mark" Hits Season Highs with Best Performance Among Total Viewers and Households in Five Months
Friday's "Live's Halloween Show: "It's Trending!" posted its top telecast in Total Viewers (2.554 million) and Households (1.62 million) in over six months.

[11/18/25 - 03:40 PM]
"College GameDay" Scores Best Week 12 Show Ever in Steel City Stop; ABC & ESPN Deliver Top Four Most-Watched Games of Week 12
ABC is registering 6.9 million viewers per game, on pace for the most-watched season on record for the network.

[11/18/25 - 03:06 PM]
FOX NFL Off to Its Best Start to the Season Since 2016
Season-to-date, the NFL on FOX is off to its best start to the season since 2016, averaging 19,038,000 viewers and up +4% over last year's season-to-date average (18,239,000).

[11/18/25 - 12:01 PM]
Netflix Top 10: Week of November 10 - "The Beast in Me" Plays Mind Games at No. 1 in This Week's Top 10
Those wishing to escape into fantasy opted for "The Witcher" Season 4, placing the series at No. 2 on the list with 3.6 million views in its third week in the Top 10.

[11/14/25 - 10:30 AM]
"High Potential" Season 2 Premiere Scores Over 21 Million Total Viewers Across 35 Days
Season to date, the powerhouse drama continues to dominate, ranking as the No. 1 original broadcast series for the second season in a row among Adults 18-49 (2.42 rating), based on Nielsen cross-platform rankings.

[11/14/25 - 09:35 AM]
"Dancing with the Stars" Rises Week to Week with 6.67 Million Total Viewers as Show Heads to Semi-Finals
This marks the show's best performance for its last episode before the semi-finals among Total Viewers in six years and among Adults 18-49 in eight years.

[11/14/25 - 09:31 AM]
"Wicked: One Wonderful Night" Shines for NBC
Across all platforms, the special drew 3.6 million viewers, which was up 64% from last year's "Defying Gravity: The Curtain Rises on Wicked" special.

[11/12/25 - 08:27 AM]
ABC Scores Top Game of the Week for the 10th Straight Week; "College GameDay" Posts Week 11 Growth and Record Season Rolls On
LSU-Alabama (7.5 million viewers) was the most-watched game of the week, followed by Texas A&M-Missouri (4.9 million) and BYU-Texas Tech (4.0 million) among the top five.

[11/11/25 - 12:01 PM]
Netflix Top 10: Week of November 3 - "Frankenstein" Comes to Life at No. 1 in This Week's Top 10
For more monsters, viewers turned to Season 4 of "The Witcher," putting the series at No. 1 on the English TV list with 7.4 million views.

[11/06/25 - 02:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54
"Nightline" was up on the previous week by double digits in Total Viewers and Adults 18-49.

[11/05/25 - 09:39 AM]
"College GameDay" and ESPN College Football on ABC Win Week 10
Georgia-Florida led the week with 7.8 million viewers, marking the largest audience on record for this rivalry in a full national window.

[11/05/25 - 08:00 AM]
The NASCAR Xfinity Series Concludes First Full Year on The Cw Network with Most-Watched Season in Four Years
The championship race, which saw Jesse Love emerge as the season winner, drew 1,015,000 total viewers and peaked at 1,191,000 total viewers from 9:30-9:45pm ET.