or


[12/06/13 - 03:23 PM]
NBC's "Macy's Thanksgiving Day Parade" Delivers Its Biggest Audience in People Meter History
NBC further spins the numbers for Thursday, November 28.

[via press release from NBC]

NBC'S "MACY'S THANKSGIVING DAY PARADE" DELIVERS ITS BIGGEST AUDIENCE IN PEOPLE METER HISTORY

The 87th Annual Parade Averages 25.2 Million Viewers, Best in the 26-Year History of Nielsen's Current Sample

A Total of 46.7 Million Watch All or Some of the Parade

'The National Dog Show Presented by Purina' Grows 16% Year to Year to Generate Its Biggest Audience in the 12 Years NBC Has Carried the Event

UNIVERSAL CITY, Calif. - Dec. 6, 2013 - NBC's Nov. 28 9 a.m.-noon ET coverage of the 87th annual "Macy's Thanksgiving Day Parade" generated the event's biggest average audience in the 26-year history of Nielsen's current People Meter sample (dating back to 1987), averaging 25.2 million viewers. That's a 12% gain versus last year's 22.4 million.

The "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," scored a 6.6 rating, 27 share in adults 18-49, up 2 percent from last year's 6.5/26, making it the top parade rating in 18-49 in nine years (since 2004, 6.7).

NBC Research estimates that 46.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, up 8 percent versus last year's 43.2 million and the biggest cumulative audience for the parade in 20 years (since 1993, 47.1 million).

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged 10.7 million viewers, the biggest average audience for the annual show in the 12 years NBC has been televising it on Thanksgiving Day. Versus the 9.2 million average for the prior year, "The National Dog Show" was up 16%.

In adults 18-49, "The National Dog Show" is up year to year by 8 percent, to a 2.6/10 from a 2.4/9), to hit an eight-year high (best since 2004, 2.6 -- the event earned a 2.7 in 2003).

NBC Research estimates 22.0 million viewers watched all or some of "The National Dog Show," a 14% gain over last year's estimate of 19.3 million and best yet in NBC's 12 years carrying the dog show.

The annual dog show is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei.





  [december 2013]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.

[02/13/17 - 01:49 PM]
"Legion" Powers Premiere Ratings - 4.37 Million Total Viewers from the Premiere Telecast and Two Encore Telecasts
FX further spins the numbers for Wednesday, February 8.

[02/13/17 - 12:47 PM]
E! Delivers Significant Year on Year Growth for "Live from the Red Carpet: The 2017 Grammy Awards"
E! spins the numbers for Sunday, February 12.

[02/13/17 - 10:16 AM]
"The 59th Annual Grammy Awards" Delivers 26.05 Million Viewers, Largest Audience Since 2014
CBS spins the numbers for Sunday, February 12.

[02/13/17 - 09:16 AM]
Sunday's Broadcast Ratings: Grammys Deliver Big Win for CBS
The Eye's coverage is on par with last year's Monday telecast among adults 18-49.

[02/12/17 - 02:03 PM]
Golden State-Oklahoma City on ABC Delivers Highest-Rated Non-Christmas NBA Regular-Season Game Since 2013
ESPN spins the numbers for Saturday, February 11.