or


[12/06/13 - 03:23 PM]
NBC's "Macy's Thanksgiving Day Parade" Delivers Its Biggest Audience in People Meter History
NBC further spins the numbers for Thursday, November 28.

[via press release from NBC]

NBC'S "MACY'S THANKSGIVING DAY PARADE" DELIVERS ITS BIGGEST AUDIENCE IN PEOPLE METER HISTORY

The 87th Annual Parade Averages 25.2 Million Viewers, Best in the 26-Year History of Nielsen's Current Sample

A Total of 46.7 Million Watch All or Some of the Parade

'The National Dog Show Presented by Purina' Grows 16% Year to Year to Generate Its Biggest Audience in the 12 Years NBC Has Carried the Event

UNIVERSAL CITY, Calif. - Dec. 6, 2013 - NBC's Nov. 28 9 a.m.-noon ET coverage of the 87th annual "Macy's Thanksgiving Day Parade" generated the event's biggest average audience in the 26-year history of Nielsen's current People Meter sample (dating back to 1987), averaging 25.2 million viewers. That's a 12% gain versus last year's 22.4 million.

The "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," scored a 6.6 rating, 27 share in adults 18-49, up 2 percent from last year's 6.5/26, making it the top parade rating in 18-49 in nine years (since 2004, 6.7).

NBC Research estimates that 46.7 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, up 8 percent versus last year's 43.2 million and the biggest cumulative audience for the parade in 20 years (since 1993, 47.1 million).

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged 10.7 million viewers, the biggest average audience for the annual show in the 12 years NBC has been televising it on Thanksgiving Day. Versus the 9.2 million average for the prior year, "The National Dog Show" was up 16%.

In adults 18-49, "The National Dog Show" is up year to year by 8 percent, to a 2.6/10 from a 2.4/9), to hit an eight-year high (best since 2004, 2.6 -- the event earned a 2.7 in 2003).

NBC Research estimates 22.0 million viewers watched all or some of "The National Dog Show," a 14% gain over last year's estimate of 19.3 million and best yet in NBC's 12 years carrying the dog show.

The annual dog show is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei.





  [december 2013]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.

[10/17/14 - 08:28 AM]
ABC Dominates Non-Sports Thursday Competition - Up for the 4th Straight Week Year to Year
ABC spins the numbers for Thursday, October 16.

[10/17/14 - 06:59 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Ratings from a Year Ago
NBC spins the numbers for Thursday, October 16.

[10/16/14 - 02:55 PM]
Cardinals-Giants NLCS Game 4 Drives FOX Sports 1 to Another Viewership Record
FOX Sports spins the numbers for Wednesday, October 15.

[10/16/14 - 02:21 PM]
NBC Wins the Week of Oct. 6-12 in 18-49, As "Sunday Night Football" Ranks #1 Among Primetime Big 4 Shows in 18-49 and Total Viewers
NBC spins the numbers for the week of October 6-12.

[10/16/14 - 11:17 AM]
"The Tonight Show" Wins Late-Night Ratings Race for Week of Oct. 6-10
NBC spins the late-night numbers for the week of October 6-10.

[10/16/14 - 10:54 AM]
"Criminal Minds" Is Wednesday's Most-Watched Broadcast, Growing in Viewers and Adults 18-49
CBS spins the numbers for Wednesday, October 15.