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[12/11/13 - 08:19 AM]
"SHIELD" Is #1 in Men 18-34 for its 10th Straight Original
ABC spins the numbers for Tuesday, December 10.

[via press release from ABC]

"SHIELD" Is #1 in Men 18-34 for its 10th Straight Original/"Goldbergs" and "Trophy Wife" Grow to Equal 9-Week and 6-Week Highs in Adults 18-49

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.9 million and 2.0/6 in AD18-49): Returning to original after the prior week's repeat, ABC's Marvel's Agents of S.H.I.E.L.D. earned second place in the 8pm hour to CBS' top-rated NCIS among Adults 18-49, while finishing as the #1 series in its time period with Men 18-34 for its 10th consecutive first-run airing.

· On the most recent week of L+7 data (w/o 11/18/13), S.H.I.E.L.D. added 1.6 rating points to its L+SD total, outdelivering CBS' NCIS among Adults 18-49 (4.0 vs. 3.9). In fact on average in the Live + 7 Day ratings for original telecasts, ABC's Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season in Adults 18-49 (4.8 rating), outdelivering NBC's The Voice by 4% (4.6 rating) and CBS' NCIS by 14% (4.2 rating).

· On average, S.H.I.E.L.D. has improved its time slot by 86% in Adults 18-49 over the comparable weeks last season, making it ABC's top-rated program in the hour in 4 years - since the 2009-10 TV season.

The Goldbergs (9-9:30pm - 4.9 million and 1.7/5 in AD18-49):

In the 9pm half-hour, ABC's The Goldbergs surged week to week in Adults 18-49 (+21%) to equal a 9-week high - since 10/8/13.

· The Goldbergs improved its time period year to year, growing the half-hour by 53% in Total Viewers and 42% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.2 million and 1.2/3 on 12/11/12).

Trophy Wife (9:30-10pm - 3.5 million and 1.2/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife was up week to week in Adults 18-49 (+9%) to match a 6-week high - since 10/29/13.

· Like its lead-in, Trophy Wife improved its half-hour year to year, topping original comedy programming on the same night last year by 40% in Total Viewers and by 20% in Adults 18-49 (B---- in Apt 23 = 2.5 million and 1.0/3 on 12/11/12).

Quick Take for Tuesday, December 10, 2013 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." is the No. 1 Series in Its Slot in Men 18-34 for Its 10th Straight Original

"The Goldbergs" Surge 21% in Adults 18-49 to Equal a 9-Week High

"Trophy Wife" Grows to Match Its Highest Adult 18-49 Rating in 6 Weeks

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.9 million and 2.0/6 in AD18-49):

Returning to original after the prior week's repeat, ABC's "Marvel's Agents of S.H.I.E.L.D." earned second place in the 8:00 p.m. hour to CBS' top-rated "NCIS" among Adults 18-49, while finishing as the No. 1 series in its time period with Men 18-34 for its 10th-consecutive first-run airing.

· On the most recent week of L+7 data (w/o 11/18/13), "S.H.I.E.L.D." added 1.6 rating points to its L+SD total, outdelivering CBS' "NCIS" among Adults 18-49 (4.0 rating vs. 3.9 rating). In fact, on average in the Live + 7 Day ratings for original telecasts, ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season in Adults 18-49 (4.8 rating), outdelivering NBC's "The Voice" by 4% (4.6 rating) and CBS' "NCIS" by 14% (4.2 rating).

· On average, "S.H.I.E.L.D." has improved its time slot by 86% in Adults 18-49 over the comparable weeks last season, making it ABC's top-rated program in the hour in 4 years - since the 2009-10 TV season.

"The Goldbergs" (9:00-9:30 p.m. - 4.9 million and 1.7/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC's "The Goldbergs" surged week to week in Adults 18-49 (+21%) to equal a 9-week high - since 10/8/13.

· "The Goldbergs" improved its time period year to year, growing the half-hour by 53% in Total Viewers and 42% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.2 million and 1.2/3 on 12/11/12).

"Trophy Wife" (9:30-10:00 p.m. - 3.5 million and 1.2/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up week to week in Adults 18-49 (+9%) to match a 6-week high - since 10/29/13.

· Like its lead-in, "Trophy Wife" improved its half-hour year to year, topping original comedy programming on the same night last year by 40% in Total Viewers and by 20% in Adults 18-49 ("B---- in Apt 23" = 2.5 million and 1.0/3 on 12/11/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 12/10/13.





  [december 2013]  
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· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· GOLDBERGS, THE (ABC)
· HAPPY ENDINGS (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)





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