Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (12/10/13):
CBS (14.418 million viewers, #1; adults 18-49: 2.8, #1) pulled in front on Tuesday behind new episodes of "NCIS" (18.838 million viewers, #1; adults 18-49: 2.8, #3) and "NCIS: Los Angeles" (14.706 million viewers, #2; adults 18-49: 2.4, #4) alongside "The Victoria's Secret Fashion Show 2013" (9.710 million viewers, #4; adults 18-49: 3.4, #1).
NBC (8.900 million viewers, #2; adults 18-49: 2.4, #2) then had to settle for second place with originals from "The Biggest Loser 15" (6.221 million viewers, #6; adults 18-49: 1.9, #7), "The Voice" (11.212 million viewers, #3; adults 18-49: 3.1, #2) and "Chicago Fire" (9.267 million viewers, #5; adults 18-49: 2.2, #5).
Next up was FOX (5.088 million viewers, #3; adults 18-49: 1.4, #T3) with its presentation of "American Country Awards 2013" (5.088 million viewers, #8; adults 18-49: 1.4, #9).
Meanwhile, ABC (4.402 million viewers, #4; adults 18-49: 1.4, #T3) served up new episodes of "Marvel's Agents of SHIELD" (5.924 million viewers, #7; adults 18-49: 2.0, #6), "The Goldbergs" (4.850 million viewers, #9; adults 18-49: 1.7, #8), "Trophy Wife" (3.494 million viewers, #10; adults 18-49: 1.2, #10) and "Primetime: What Would You Do?" (3.112 million viewers, #11; adults 18-49: 0.9, #11).
And finally, encores of "iHeartRadio Album Release Party with Katy Perry" (0.749 million viewers, #12; adults 18-49: 0.3, #12) and "iHeartRadio Album Release Party with Lady Gaga" (0.435 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.592 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening.
In the netlet's target demo (women 18-34), "Katy Perry" delivered a 0.4 rating while "Lady Gaga" posted a 0.2 rating.
Week-to-week changes (adults 18-49):
+21.43% - The Goldbergs
+9.09% - Trophy Wife
0.00% - NCIS: Los Angeles (vs. 11/26/13)
-4.35% - Chicago Fire
-5.00% - The Biggest Loser 15
-6.06% - The Voice
-6.67% - NCIS (vs. 11/19/13)
-10.00% - Primetime: What Would You Do?
-20.00% - Marvel's Agents of SHIELD (vs. 11/26/13)
Year-to-year changes (adults 18-49):
+126.67% - The Victoria's Secret Fashion Show 2013 (vs. Vegas)
+34.78% - The Voice (vs. Take It All)
+30.77% - The Goldbergs (vs. Happy Endings)
+20.00% - Trophy Wife (vs. Don't Trust the B---- in Apartment 23)
+17.65% - Marvel's Agents of SHIELD (vs. Santa Claus Is Comin' to Town (Repeat))
+10.00% - Chicago Fire (vs. Parenthood)
0.00% - NCIS
-6.67% - American Country Awards 2013 (vs. Various)
-7.69% - NCIS: Los Angeles
-25.00% - Primetime: What Would You Do? (vs. Private Practice)
-45.71% - The Biggest Loser 15 (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3/ in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/11/12):
NBC (8.12 million viewers, #2; adults 18-49: 2.6, #1) took home the demo crown on Tuesday with its mix of "The Voice" (11.31 million viewers, #3; adults 18-49: 3.5, #1), "Take It All" (7.35 million viewers, #5; adults 18-49: 2.3, #4) and "Parenthood" (5.71 million viewers, #6; adults 18-49: 2.0, #T5).
CBS (14.25 million viewers, #1; adults 18-49: 2.3, #2) then was the most-watched network with its original lineup of "NCIS" (17.51 million viewers, #1; adults 18-49: 2.8, #2) - its lowest original rating in nearly eight years (since 2/15/05), "NCIS: Los Angeles" (14.97 million viewers, #2; adults 18-49: 2.6, #3) - its lowest-rated fall original ever - and "Vegas" (10.28 million viewers, #4; adults 18-49: 1.5, #9) - a series low.
Next up was FOX (3.39 million viewers, #4; adults 18-49: 1.5, #3) and its combination of a new "Raising Hope" (4.03 million viewers, #9; adults 18-49: 1.7, #T7), a repeat of "Ben & Kate" (2.27 million viewers, #14; adults 18-49: 0.8, #14) plus new episodes of "New Girl" (4.24 million viewers, #8; adults 18-49: 2.0, #T5) and "The Mindy Project" (3.03 million viewers, #12; adults 18-49: 1.4, #10).
Meanwhile, ABC (4.10 million viewers, #3; adults 18-49: 1.3, #4) offered up its annual rebroadcast of "Santa Claus Is Comin' to Town" (5.64 million viewers, #7; adults 18-49: 1.7, #T7) followed by new episodes of "Happy Endings" (3.28 million viewers, #11; adults 18-49: 1.3, #11), "Don't Trust the B---- in Apartment 23" (2.51 million viewers, #13; adults 18-49: 1.0, #13) and "Private Practice" (3.77 million viewers, #10; adults 18-49: 1.2, #12).
And finally, the fall finale of "Hart of Dixie" (1.42 million viewers, #15; adults 18-49: 0.6, #15) and a repeat of "A Muppets Christmas: Letters to Santa" (1.08 million viewers, #16; adults 18-49: 0.4, #16) closed out the night over on The CW (1.25 million viewers, #5; adults 18-49: 0.5, #5).
In the netlet's target demo (women 18-34), "Dixie" delivered a 0.9 rating while "Muppets" posted a 0.4 rating.
Week-to-week changes (adults 18-49):
+21.43% - Raising Hope
+17.65% - Parenthood
+7.69% - The Mindy Project
+2.94% - The Voice
0.00% - New Girl
0.00% - Happy Endings
0.00% - Private Practice
0.00% - Hart of Dixie
-6.25% - Vegas (vs. 11/27/12)
-10.34% - NCIS: Los Angeles (vs. 11/27/12)
-16.67% - Don't Trust the B---- in Apartment 23
-20.00% - NCIS (vs. 11/27/12)
Year-to-year changes (adults 18-49):
+191.67% - The Voice (vs. William & Kate: Inside the Royal Marriage)
+100.00% - Hart of Dixie (vs. 90210 (Repeat))
+9.09% - Private Practice (vs. Body of Proof (Repeat))
-13.33% - Happy Endings (vs. The Middle (Repeat))
-13.33% - NCIS: Los Angeles
-14.81% - Take It All (vs. The Biggest Loser 12)
-20.00% - NCIS
-23.08% - Don't Trust the B---- in Apartment 23 (vs. Suburgatory (Repeat))
-25.93% - Parenthood (vs. The Biggest Loser 12)
-28.57% - Vegas (vs. Unforgettable)
-39.13% - The Mindy Project (vs. Raising Hope)
-39.39% - New Girl
-41.38% - Raising Hope (vs. Glee)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/4.
* In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.
* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
|