[01/23/14 - 11:25 AM]
ABC Family's "Pretty Little Liars" Is TV's #1 Telecast in Women 18-34 at 8 O'Clock for Its 17th Original Telecast
ABC Family spins the numbers for Tuesday, January 21.

[via press release from ABC Family]

Ratings Highlights for Tuesday, January 21, 2014 - National Ratings

"Pretty Little Liars" is Tuesday's #1 TV Telecast in Target Millennials and TV's #1 Most-Tweeted Telecast for the 3rd-Consecutive Week, Is TV's #1 Telecast at 8 O'Clock for Its 17th-Original Telecast in Women 18-34

"Ravenswood" Posts Solid Week to Week Gains, Ranking as Cable TV's #1 Telecast at 9PM in Females 12-34 for the 3rd-Consecutive Week

"Pretty Little Liars" (8:00-9:00 p.m.)

At 8 o'clock, "Pretty Little Liars" generated solid week-to-week gains, ranking as Tuesday's #1 TV telecast for the 3rd-straight week among Viewers 12-34 (1.83 million/2.0 rating) and Females 12-34 (1.60 million/3.5 rating), was the #1 scripted cable TV telecast in Adults 18-34 (1.20 million/1.8 rating), Women 18-34 (1.06 million/3.1 rating) and Women 18-49 (1.29 million/2.0 rating).

· "Pretty Little Liars" was again Tuesday's #1 most-tweeted TV telecast, generating 637,036 tweets by nearly 223,000 unique users. Notably, along with an encore of last week's episode, "Pretty Little Liars" accrued more tweets than the next 19 series TV telecasts combined (1.087 million vs. 1.069 million).

· "Pretty Little Liars" ranked as TV's #1 telecast in the hour for its 29th original telecast in Females 12-34 and 17th in Women 18-34, and was cable TV's #1 telecast in the time period for the 37th original airing in Adults 18-34 and 49th in Viewers 12-34.

· Week to week, "Pretty Little Liars" posted robust increases across all demos, including by double digits in Total Viewers (+10% - 2.63 million vs. 2.39 million), Women 18-34 (+18% - 1.06 million vs. 895,000), Women 18-49 (+19% - 1.29 million vs. 1.08 million) and Females 12-34 (+13% - 1.60 million vs. 1.41 million).

· Based on L+3 ratings season to date, "Pretty Little Liars" surges to 3.8 million Total Viewers, 1.6 million Adults 18-34, 2.1 million Adults 18-49 and 2.2 million Viewers 12-34.

"Ravenswood" (9:00-10:00 p.m.)

At 9 o'clock, "Ravenswood" produced solid gains week to week across the board, ranking as cable TV's #1 telecast in the hour for the 3rd-consecutive week in Females 12-34 (726,000/1.6 rating), the #1 scripted cable TV telecast in Women 18-34 (450,000/1.3 rating) and the #1 original scripted cable TV telecast in Adults 18-34 (517,000/0.8 rating) and Viewers 12-34 (837,000/0.9 rating).

· "Ravenswood" grew by solid margins week to week across all target demos: Adults 18-34 (+10% - 517,000 vs. 469,000), Women 18-34 (+32% - 450,000 vs. 342,000), Adults 18-49 (+17% - 675,000 vs. 577,000), Women 18-49 (+36% - 568,000 vs. 418,000), Viewers 12-34 (+16% - 837,000 vs. 722,000) and Females 12-34 (+28% - 726,000 vs. 569,000).

· Based on season to date L+3 ratings, "Ravenswood" builds to 1.99 million Total Viewers, 1.07 million Adults 18-49 and 1.26 million Viewers 12-34.

Source: NTI, 1/21/14, Live + Same Day. Season to date L+3: 1/7/14-1/21/14. Social Media Sources: SocialGuide.

  [january 2014]  


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