[02/25/14 - 09:41 AM]
ABC Grows by 10% Week to Week and Delivers 6 of the Top 20 Non-Olympic Broadcasts in Adults 18-49
ABC spins the numbers for the week of February 17-23.

[via press release from ABC]

Primetime Ratings Report for the Week of February 17, 2014 (Based on National Live + Same Day Program Ratings)

ABC Grows by 10% Week to Week and Delivers 6 of the Top 20 Non-Olympic Broadcasts in Adults 18-49

ABC is the Non-Sports Winner on Monday in Total Viewers and Adults 18-49

ABC's "The Bachelor" Dominates Fox's Original Monday Dramas to Rank as No. 1 Series on the Night in Adults 18-49 for the 2nd Straight Week

ABC's "Castle" Finishes as Monday's Most-Watched TV Series Overall

Building on its Lead-in, "Killer Women" Draws its Biggest Audience in 4 Weeks

ABC's "The Taste" Season Finale is Up 7% in Viewers Week to Week Against the Final Thursday of the Olympics

Leading Up to its Spring Premiere Next Thursday, ABC's "Scandal" Repeat Builds by 9% in Total Viewers

ABC Claims Friday's Top-Rated Non-Sports Shows with "Shark Tank" and "20/20"

Opposite the Olympics Closing Ceremony, ABC's "AFHV" Posts its Best Repeat Numbers this Season and "The Proposal" Earns 4-Week Time-Period Highs

Week No. 22

During the week of February 17, 2014, ABC aired 6 of the Top 20 non-Olympic broadcast programs in Adults 18-49, placing 3 in the Top 10: "The Bachelor" - No. 6, "Castle" and "Shark Tank" tied at No. 10, "The Proposal" - No. 14, while "20/20" and "America's Funniest Home Videos" tied at No. 17. ABC's "20/20" finished as the highest-rated newsmagazine in Adults 18-49 and Adults 25-54, leading for the 4th straight week in young adults.

· ABC was up week to week in Total Viewers (+14% - 4.2 million vs. 3.7 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3).


With "The Bachelor" and "Castle," ABC finished as Monday's No. 1 non-sports network for the 2nd week in a row in Total Viewers (7.7 million) and Adults 18-49 (2.1/5). Posting strong advantages over its competition, ABC's "The Bachelor" was once again Monday's No. 1 regular TV program in Adults 18-49. At 10:00 p.m., ABC's "Castle" stood as the night's most-watched TV series overall and as the top-rated scripted show in Adults 18-49 (tie).

· The Network grew week to week by 1.3 million viewers and by 11% in Adults 18-49.

"The Bachelor" (8:00-10:01 p.m. - 7.7 million and 2.2/6 in AD18-49):

Topping its non-sports competition in each half-hour from 8:00-10:01 p.m. against the Olympics, ABC's "The Bachelor" beat out Fox's original dramas ("Almost Human"/"The Following") in the 2-hour time period by wide margins in Total Viewers (+45% - 7.7 million vs. 5.3 million) and Adults 18-49 (+29% - 2.2/6 vs. 1.7/5).

"Castle" (10:01-11:00 p.m. - 7.8 million and 1.7/5 in AD18-49):

During the 10 o'clock hour, ABC's "Castle" was the dominant No. 1 series, beating CBS' "Intelligence" by 32% in Total Viewers (7.8 million vs. 5.9 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/3).


"Killer Women" (10:00-11:00 p.m. - 3.2 million and 0.6/2 in AD18-49):

Building on its lead-in by 1.2 million viewers at 10:00 p.m., ABC's "Killer Women" was up week to week by 7% in Total Viewers to draw its biggest overall audience in 4 weeks - since 1/21/14.


"The Taste" (8:00-10:00 p.m. - 3.2 million and 0.9/3 in AD18-49):

Opposite the final Thursday of the Winter Olympics, ABC's season finale of "The Taste" was up week to week by 7% in Total Viewers (3.2 million vs. 3.0 million), while holding steady in Adults 18-49 (0.9/3). The show also spiked 29% in Women 18-34. From its first hour to its second hour, the ABC unscripted series gained 13% among Adults 18-49 (0.8/3 to 0.9/3).

"Scandal-R" (10:00-11:00 p.m. - 2.6 million and 0.7/2 in AD18-49):

At 10:00 p.m., leading up to the show's spring premiere next Thursday (on 02/27/14), ABC's "Scandal" repeat built by 13% in Total Viewers from the prior week (2.6 million vs. 2.3 million).


With back-to-back repeats of "Last Man Standing," "Shark Tank" and "20/20" on Friday night, ABC (1.3/4) took second place to NBC with the Winter Olympics, outdelivering CBS by 63% (0.8/3) and Fox by 86% (0.7/2) among Adults 18-49.

· ABC's "Shark Tank" (1.7/6) and "20/20" (1.4/5) once again finished as the Top 2 TV series on Friday in Adults 18-49, respectively.

· Compared to 4 years ago against the final Friday of the 2010 Winter Olympics, ABC's delivery was up by 1.9 million viewers and by 8% in Adults 18-49 (3.5 million and 1.2/4 on 2/26/10).

"Shark Tank" (9:00-10:01 p.m. - 6.2 million and 1.7/6 in AD18-49):

More than doubling its lead-in at 9:00 p.m. in Adults 18-49 (+113%), ABC's "Shark Tank" dominated its non-sports competition in the hour. Season to date, "Shark Tank" is up by 13% in Total Viewers and by 15% in Adults 18-49 over the same point last year, trending as the series' best-ever season.

"20/20" (10:01-11:00 p.m. - 6.0 million and 1.4/5 in AD18-49):

During the 10:00 p.m. hour, ABC's "20/20" also led its non-sports competition by wide margins in key Adults (AD18-49/AD25-54). Spiking by double digits week to week in Total Viewers (+28%), Adults 18-49 (+27%) and Adults 25-54 (+31%), the ABC newsmagazine drew its biggest audience in 4 weeks - since 1/24/14. "20/20" featured a report on Dr. Martin MacNeill, a physician, lawyer and father of eight accused of orchestrating his wife's death.

· Despite facing the Olympics, "20/20" was up over the same night last year in Total Viewers and the key Adult 25-54 news demo. In fact, season to date, "20/20" is up 19% in Total Viewers and is on track to post its most-watched season in 4 years - since the 2009-10 season.


"America's Funniest Home Videos - R" (7:00-8:00 p.m. - 6.1 million and 1.4/4 in AD18-49):

Opposite the closing ceremony of the 2014 Winter Olympics, ABC's "America's Funniest Home Videos" scored its best repeat numbers of the season, up over its week-ago encore by 22% in Total Viewers and by 17% in Adults 18-49.

"The Proposal" (8:00-10:00 p.m. - 5.1 million and 1.5/4 in AD18-49):

ABC's network premiere of "The Proposal" was up over the prior week's movie by 53% in Total Viewers and by 50% in Adults 18-49, marking the Net's best numbers in the 2-hour time slot in 4 weeks - since 1/26/14.

"Castle-SUN" (10:00-11:00 p.m. - 4.1 million and 0.9/2 in AD18-49):

At 10 o'clock, ABC's repeat "Castle" was up week to week by 28% in Total Viewers and by 50% in Adults 18-49 to draw the Net's largest audience in the hour more than 2 months - since 12/22/13.

No.1 NBC 4.2 No.1 NBC 17,720,000
No.2 FOX 1.8 No.2 CBS 6,110,000
No.3 ABC 1.1 No.2 FOX 6,110,000
No.3 CBS 1.1 No.4 ABC 4,220,000
No.5 CW 0.3 No.5 CW 920,000

Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 02/17/14.

  [february 2014]  

· 20/20 (ABC)

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