WE tv's "MARY MARY" SEASON THREE PREMIERE DELIVERS NEARLY ONE MILLION TOTAL VIEWERS, UP +62% OVER THE SEASON TWO DEBUT
NEW YORK, NY - February 28, 2014 - Last night's season three premiere of WE tv's original series Mary Mary (Feb. 27, 9-10 pm, ET/PT) delivered nearly one million total viewers, up an impressive +62% over the season two premiere. The show also greatly increased its performance across key demos.
Highlights of the season three premiere (versus season two premiere) include:
P2+: 958,000, +62%
A18-49: 582,000, +59%
A25-54: 566,000, +55%
"We're extremely proud of this amazing viewer response to the return of Mary Mary, on the heels of the finale of our newest hit, SWV Reunited," said Marc Juris, WE tv's president and general manager. "The network has strong momentum with both new and returning shows and it all starts with compelling programming viewers want to watch."
Mary Mary ranked #2 on Social Guide among primetime cable reality shows for Thursday night, with Twitter comments up +20% over the season two premiere.
Mary Mary is produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Long. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.
Source: Nielsen, Live+SD. Mary Mary S3 premiere (2/27/14 9p-10p) vs S2 premiere (12/6/12 10p-11p). SocialGuide- based on primetime cable reality rank on 2/27/14. Subject to qualifications by request.
About WE tv
WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.