or


[03/12/14 - 08:31 AM]
ABC's "SHIELD," "Trophy Wife" and "Mind Games" Grow; "The Goldbergs" Beats Fox's "New Girl" by 15% in Adults 18-49
ABC spins the numbers for Tuesday, March 11.

[via press release from ABC]

ABC's SHIELD Grows/Goldbergs Beats New Girl in AD18-49/Trophy Wife Outdraws Brooklyn 9-9/Mind Games is Up 50%

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.8 million and 2.0/7 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's Glee (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, S.H.I.E.L.D. tied The Voice for the lead in the hour with Men 18-34 and finished as the #1 scripted series in its slot for its 15th-consecutive original telecast with young men.

· S.H.I.E.L.D. continued to improve the hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

The Goldbergs (9-9:30pm - 4.3 million and 1.5/5 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs continued to outdraw Fox's New Girl (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The Goldbergs boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49. The show held steady week to week in Adults 18-49 and gained 2% in Total Viewers.

Trophy Wife (9:30-10pm - 2.9 million and 0.9/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman Brooklyn Nine-Nine by its biggest margin yet of 16% in Total Viewers (2.9 million vs. 2.5 million).

Mind Games (10-11pm - 2.5 million and 0.9/3 in AD18-49):

In the 10pm hour, ABC's Mind Games was the biggest week-to-week gainer among the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

Quick Take for Tuesday, March 11, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." is Up 5% in Viewers, 11% in Adults 18-49 and 25% in Adults 18-34

At 9pm, ABC's "The Goldbergs" Beats Fox's "New Girl" by 15% in Adults 18-49

"Trophy Wife" Grows by Double Digits Week to Week in Viewers and Young Adults

"Mind Games" Improves 50% in Adults 18-49 to Rank as Tuesday's Biggest Gainer

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.8 million and 2.0/7 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's "Glee" (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, "S.H.I.E.L.D." tied NBC's "The Voice" for the lead in the hour with Men 18-34 and finished as the No. 1 scripted series in its slot for its 15th-consecutive original telecast with young men.

· "S.H.I.E.L.D." continued to improve the hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

"The Goldbergs" (9:00-9:30 p.m. - 4.3 million and 1.5/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" continued to outdraw Fox's "New Girl" (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The show gained 2% in Total Viewers week to week and held steady in Adults 18-49.

· "The Goldbergs" boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49.

"Trophy Wife" (9:30-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman "Brooklyn Nine-Nine" by a best-yet margin of 16% in Total Viewers (2.9 million vs. 2.5 million).

"Mind Games" (10:00-11:00 p.m. - 2.5 million and 0.9/3 in AD18-49):

In the 10:00 p.m. hour, ABC's "Mind Games" was the biggest week-to-week gainer on the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/11/14.





  [march 2014]  
S
M
T
W
T
F
S
      


· BROOKLYN NINE-NINE (FOX)
· GLEE (FOX)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIND GAMES (ABC)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.