[03/19/14 - 08:51 AM]
NBC Wins a Record-Setting 18th Tuesday in 18-49 This Season Among the Big 4 Nets, Marking Its Most In-Season Tuesday Wins in People Meter History
NBC spins the numbers for Tuesday, March 18.

[via press release from NBC]

Tuesday Results:

NBC won a record-setting 18th Tuesday in 18-49 this season among the Big 4 nets, marking its most in-season Tuesday wins among those networks in People Meter history, as all four NBC shows are currently matching or topping last week's ratings.

· "The Voice 6" (3.5/11 in 18-49, 13,0 million viewers overall from 8-9:01 p.m. ET) ranked #1 for the night in 18-49 and finished #1 in its time period among the Big 4 networks in every key demographic. Versus last week's preliminary fast-national 3.4, "The Voice" is up 3% in 18-49 and versus last week's 3.5 in official nationals, "The Voice" is even. Last night's "Voice" grew from its first half-hour to its second by 0.6 or a rating point or 19% in 18-49 (to a 3.8 from a 3.2) and by more than 1.5 million viewers overall (to 13.8 million from 12.2 million).

· "The Voice" is #1 in the hour among the Big 4 nets by a 46% margin (3.5 vs. 2.4 or CBS's #2 "NCIS").

· "About a Boy" (2.2/6 in 18-49, 8.0 million viewers overall from 9:01-9:31 p.m. ET) is currently up 10% week to week in adults 18-49 (to a 2.2 rating from a 2.0) and up 6% in total viewers (7.952 million vs. 7.485 million), pending updates. In the time period, "About a Boy" is currently running within a tenth of a rating point of #1 in adults 18-49 among the Big 4 nets (2.2 vs. 2.3 for CBS's "NCIS: LA") and is #1 among those nets in adults, men and women 18-34, topping "NCIS: LA" in those demos as well as the rival comedies "The Goldbergs" on ABC and "The New Girl" on Fox.

· In its four weeks on the schedule, "About a Boy" has now generated NBC's four highest 18-49 ratings in the time period, excluding Olympics, since the Dec. 17 "Voice" finale.

· "Growing Up Fisher" (1.8/5 in 18-49, 6.8 million viewers overall from 9:31-10 p.m. ET) is currently up 6% versus last week in adults 18-49 (to a 1.8 rating from a 1.7) and up in total viewers by 7% (6.784 million vs. 6.328 million), pending updates. Last night's "Growing Up Fisher" retained 82% of its lead-in from "About a Boy" in adults 18-49 and 88% in women 18-49 (2.2 vs. 2.5). In the time period, "Growing Up Fisher" ranked #2 among ABC, CBS, NBC and Fox in adults 18-49 and tied for #1 among those nets in adults, men and women 18-34.

· "Chicago Fire" (1.9/6 in 18-49, 7.1 million viewers overall) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49 and other key measures, and is currently matching its week-ago rating in 18-49. "Chicago Fire" won the hour among ABC, CBS and NBC by a 19% margin (1.9 vs. 1.6 for CBS's second-place "Person of Interest") and matched the combined ABC-CBS drama competition in adults 18-34 (with a 1.3 vs. a 0.8 for "Person of Interest" and a 0.5 for ABC's "Mind Games").

· This is the fifth consecutive "Chicago Fire" telecast to match or top its prior telecast in adults 18-49.

· L+3 Time-Shifting: Last week, "About a Boy" and "Growing Up Fisher" grew by more than 1 million viewers in "live plus three day" results versus these next-day "live plus same day" figures (to 8.6 million from 7.5 million for "Boy" and 7.3 million vs. 6.3 million for "Fisher"), while "Chicago Fire" grew by more than 2 million viewers (9.6 million vs. 7.2 million).

· NBC won its 18th Tuesday of the season among the Big 4 networks in adults 18-49, setting a new NBC record for most in-season Tuesday wins in the 26-year history of Nielsen's current People Meter sample (dating back to September 1987).

In Late-Night Metered Markets Tuesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.2/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [march 2014]  


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