[04/06/14 - 08:54 AM]
"Saturday Night Live" Is the #1 Telecast of the Night in Metered-Market Households, Ahead of All Primetime Programs on the Big 4 Networks
NBC spins the numbers for Saturday, April 5.

[via press release from NBC]

Saturday Primetime Results:

NBC finished #1 among the Big 4 networks Saturday night in adults 18-49, total viewers and all other key measures.

· "Dateline Saturday Night Mystery" (0.9/3 in 18-49, 5.0 million viewers overall) is the #1 telecast of the night on ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 (1.3 rating) and total viewers. Week to week, "Dateline Saturday Night Mystery" is up +13% in adults 18-49 (to a 0.9 rating from a 0.8), up +18%in adults 25-54 (1.3 vs. 1.1) and up +4% in total viewers (5.012 million vs. 4.808 million). From its first half-hour to its fourth, "Dateline Saturday Night Mystery" grew by +83% in 18-49 rating (to a 1.1 rating from a 0.6), +78% in adults 25-54 (to a 1.6 rating from a 0.9) and +54% or more than 2.0 million persons in total viewers (5.8 million vs. 3.7 million).

· "Dateline Saturday Night Mystery" matched NBC's highest adult 18-49 rating in the slot, excluding sports in a year and a half (since Sept. 15, 2012)

· "Dateline Saturday Night Mystery" matched its season highs in adults 18-49 (0.9 rating) and adults 25-54 (1.3) among five telecasts to date.

· In its five weeks on the schedule, "Dateline Saturday Night Mystery" has generated NBC's five top total-viewer results in the time period, excluding sports, in more than two years (since Jan. 21, 2012).

· A rebroadcast of "Saturday Night Live" (0.7/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET), with host Lena Dunham and musical guest The National, matched last week's rating in adults 18-49 to rank #2 in the hour among ABC, CBS and NBC in that key demo, as well as finishing #1 or tied for #1 in adults 18-34 and all key adult-male demos.

In Late-Night Metered-Market Household Averages for Saturday Night:

· "Saturday Night Live," with host Anna Kendrick and musical guest Pharrell, averaged a 4.0/10 in household results in Nielsen's 56 metered markets and a 2.2/10 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in metered-market households and 18-49 rating in the Local People Meters ahead of all primetime programs on the Big 4 networks in both categories.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [april 2014]  


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