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[04/09/14 - 08:22 AM]
"Marvel's Agents of S.H.I.E.L.D." Wins with Men 18-34 - The #1 Scripted Show in Its Slot for Its 17th Straight Original
ABC spins the numbers for Tuesday, April 8.

[via press release from ABC]

"Marvel's Agents of S.H.I.E.L.D." Wins with Men 18-34 - The #1 Scripted Show in Its Slot for Its 17th Straight Original

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 4.9 million and 1.7/6 in AD18-49):

During the 8 o'clock hour against originals of NBC's The Voice and CBS' NCIS, ABC's Marvel's Agents of S.H.I.E.L.D. was on par with its week-ago Fast Affiliate Adult 18-49 rating, pacing within 1-tenth of a rating point and tied in audience share (1.7/6 vs. 1.8/6). Please Note: Last week's episode went up 2-tenths of a rating point in the National ratings (from a 1.8/6 to a 2.0/6), an 11% increase over the preliminary Fast Affiliate Adult 18-49 number. So far this season, originals have gone up 13 times in the L+SD Nationals - rising 2-tenths twice now and going up 1-tenth 11 times. The ABC freshman drama won its hour with Men 18-34 (1.5/6), beating NCIS and The Voice (1.4/6-tie) to rank as the #1 scripted series in its hour for its 17th-straight original telecast. In fact, S.H.I.E.L.D. is Tuesday's #1 TV show this season with Men 18-34, as well as the season's top broadcast drama.

· S.H.I.E.L.D. boosted its hour by 42% for ABC year to year in Adults 18-49, over the year-ago night with original programming.

· S.H.I.E.L.D. was Tuesday's #1 most social primetime series across cable and broadcast with 63,826 tweets, up 124% from the prior week.

Quick Take for Tuesday, April 8, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." Wins the 8pm Hour in Men 18-34 Over "The Voice" and "NCIS" And Improves Its Hour by 42% in Adults 18-49 from the Year-Ago Evening

"The Goldbergs" Dominates "The Mindy Project" in Viewers and Young Adults

ABC's "Trophy Wife" Outdraws Fox's "Mindy Project" for the 2nd Week in a Row

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 4.9 million and 1.7/6 in AD18-49):

During the 8 o'clock hour against originals of NBC's "The Voice" and CBS' "NCIS," ABC's "Marvel's Agents of S.H.I.E.L.D." was on par with its week-ago Fast Affiliate Adult 18-49 rating, pacing within 1-tenth of a rating point and tied in audience share (1.7/6 vs. 1.8/6). Please Note: Last week's telecast went up 2-tenths of a rating point in the National L+SD ratings (from a 1.8/6 to a 2.0/6), an 11% increase over the preliminary Fast Affiliate Adult 18-49 number. So far this season, originals have gone up 13 times in the Nationals - rising 2-tenths twice and going up 1-tenth 11 times. The ABC freshman drama won its hour with Men 18-34 (1.5/6), beating "NCIS" and "The Voice" (1.4/6-tie) to rank as the No. 1 scripted series in its hour for its 17th-straight original telecast. In fact, "S.H.I.E.L.D." is Tuesday's No. 1 TV show this season with Men 18-34, as well as the season's top-rated broadcast drama (tied w/NBC's "The Blacklist").

· "S.H.I.E.L.D." boosted its hour by 42% for ABC year to year in Adults 18-49 over the year-ago night with original programming ("Splash" on 4/9/13 = 1.2/4).

· "S.H.I.E.L.D." was Tuesday's No. 1 most social primetime series across cable and broadcast with 63,826 tweets, up 124% from the prior week.

"The Goldbergs" (9:00-9:30 p.m. - 4.3 million and 1.4/4 in AD18-49):

During the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" once again dominated Fox's sophomore "The Mindy Project," leading by 2.0 million viewers (4.3 million vs. 2.3 million) and by 40% in Adults 18-49 (1.4/4 vs. 1.0/3). The ABC comedy paced within 1-tenth of an Adult 18-49 rating point week to week.

"Trophy Wife" (9:30-10:00 p.m. - 2.5 million and 0.8/2 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" topped Fox's "The Mindy Project" in the half-hour for the 2nd week in a row with Total Viewers (2.5 million vs. 2.4 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/08/14.





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· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· VOICE, THE (NBC)





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